Management /business-school/ en Karmini Sharma on how empathy-led training can curb sexual harassment in India /business-school/ib-knowledge/management/karmini-sharma-how-empathy-led-training-can-curb-sexual-harassment-india/ <h1 class="field title-huge field--name-title field--type-string field--label-hidden"> Karmini Sharma on how empathy-led training can curb sexual harassment in India</h1> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Karmini Sharma </span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-02-25T10:39:25+00:00" title="Tuesday, February 25, 2025 - 10:39" class="datetime">Tue, 25/02/2025 - 10:39</time></span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-04/Empathy-led%20training%20-%20Classroom%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.webp?h=27acd325&itok=oACkLyNm 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2025-04/Empathy-led%20training%20-%20Classroom%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.webp?h=27acd325&itok=DljONNCb 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2025-04/Empathy-led%20training%20-%20Classroom%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.webp?h=27acd325&itok=oNjl5Dvo 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2025-04/Empathy-led%20training%20-%20Classroom%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.webp?h=27acd325&itok=-Xl9uJ_9 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-04/Empathy-led%20training%20-%20Classroom%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.jpg?h=27acd325&itok=oACkLyNm 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2025-04/Empathy-led%20training%20-%20Classroom%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.jpg?h=27acd325&itok=DljONNCb 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2025-04/Empathy-led%20training%20-%20Classroom%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.jpg?h=27acd325&itok=oNjl5Dvo 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2025-04/Empathy-led%20training%20-%20Classroom%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.jpg?h=27acd325&itok=-Xl9uJ_9 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-04/Empathy-led%20training%20-%20Classroom%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.jpg?h=27acd325&itok=oACkLyNm" aria-hidden="true" /></picture></div> <div class="field field--name-content-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section style="margin-top: 0rem; 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margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h3><span><span><span><span><span>How did your research on sexual harassment training come about?</span></span></span></span></span></h3> <p>I come from Delhi, which is known to be an unsafe city for women. It was clear that women's everyday lives, especially their mobility, were severely restricted because of this issue. For example, after 19.30, you rarely see women outside the home because it isn't safe for them to move around freely. So, women's safety and mobility have always been issues that I have been concerned about.</p> <p>I was working on my PhD around the same time that the #MeToo movement started in India, so there was a lot of information on sexual harassment. I already had a strong interest in this topic, so I read up on existing research and started formulating my questions on how sexual harassment could be effectively addressed through awareness training. While there was some literature on the effects of sexual harassment on economic outcomes, we knew next to nothing about what can help prevent sexual harassment. </p> <p>The timing was perfect because large funders started to pivot resources towards projects on sexual harassment. I partnered with <a href="https://webapp.safecity.in/">Safecity</a>, an NGO that has pioneered the study of sexual harassment. They helped develop the training materials and, as an established organisation, were also helpful in connecting me with universities to deliver the training.</p> <h3>How does your study contribute to or innovate beyond the existing literature on sexual harassment training?</h3> <p>There have been a few social psychology papers that have looked at the impact of various trainings on attitudes to sexual harassment, but none, to my knowledge, study the effects of such training on actual sexual harassment, so that's where this paper innovates over existing literature. </p> <p>After providing the training to the men, I asked the women in their classes about incidents of sexual harassment from men in their classes/peer groups. I was then able to connect the training with actual outcomes of sexual harassment from those men, as experienced by the women, rather than relying on the men's self-reported changes in attitude or awareness, which is what the rest of the literature has been doing.</p> <p>Another key innovation of the paper was an empathy-led approach to delivering the training. I wanted the men to have a deeper understanding of the impact sexual harassment has on women. It's not just a joke or simple brush against a woman's body, but has far-reaching effects that can affect their everyday lives, like mental health, mobility, and perception of sexual harassment risk.</p> <p>I collected anonymised stories from the women in the same classes as the men who received the training, asking them to share in their own words their experiences of sexual harassment and how it affected them in the long term.</p> <p>Safecity then shared these stories with the men during the training and facilitated discussion.</p> <blockquote> <p>Sharing women's experiences made the men more receptive to the training, as they connected the training with real-life experiences of the women in their class.</p> </blockquote> </div> </div> </div> </div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h3>How did this empathy-led awareness training cause a reduction in reported incidences of sexual harassment? </h3> <p>Men's awareness of sexual harassment increases in the short term, three to four months after the training, and remains high in the long term, two to three years after the training.</p> <p>But the most powerful factor that reduced reported incidences of sexual harassment as a result of the training was men's perception of their peers. Seeing how their peers talked about and engaged with the topic of sexual harassment enabled them to update their own beliefs and behaviours (what we call second order beliefs) about others. I find that they were more likely to think that their peers will more likely support a victim and call out "inappropriate behaviours" after the training. This was persistently the case in the short and long run. </p> <p>Although awareness is still critical in reducing sexual harassment, the potential of men's social environment remains an important factor in bringing about real change in their behaviour. A lot of focus groups and talking to men later confirmed this hypothesis as well.</p> <p>And this doesn't just apply to sexual harassment; it can be for homophobia, racism, bullying or any other form of harassment. </p> <h3>How has the training benefited the women's career opportunities and engagement with the labour market?</h3> <p>The paper was not designed to examine the impact on the labour market outcomes, but I saw that women were more likely to search for a job after the training than to go on to further education. Why this was the case is still an open question; it could be that they felt more empowered due to the training, but further research is needed. The next step in the study is to follow up with the women, examine their presence on online labour market platforms, and see what kinds of companies they work for. In fact, this is exactly what I am doing now.</p> <h3>How are your research findings advancing the conversation around sexual harassment training?</h3> <p>Yes, it definitely has. This paper is proof that empathy-led awareness training can effectively reduce the incidence of sexual harassment and provides insights into what mechanisms make it work. The paper has<span><span><span> been recognised by <a href="https://iwwage.org/">Institute for What Works to Advance Gender Equality (IWWAGE)</a> and also received the best student paper award at the<a href="https://warwick.ac.uk/fac/soc/economics/news/2021/4/economics_phd_student_wins_best_student_paper_award"> Australian Gender Economics Workshop 2021</a>.</span></span></span></p> <p>I'm making the case for organisations to make more effort in delivering sexual harassment training with care. Leading with empathy to build awareness ensures its effectiveness rather than merely treating it as a check-box exercise.</p> <p> </p> <p><em>This Q and A discusses findings from Karmini Sharma’s working paper on </em><span><span><span><a href="https://www.dropbox.com/scl/fi/lwzgo88bvr555s5awbwxt/Latest_version_24.pdf?rlkey=j4x6or14wlqzc7dtp1zt148dd&dl=0" target="_blank"><strong><em>Tackling Sexual Harassment: Short and Long-run Experimental Evidence from India</em></strong></a></span></span></span><em> (September 2024), <a href="https://www.povertyactionlab.org/initiative-project/tackling-sexual-harassment-evidence-india">funded by</a></em><span><span><span><em><a href="https://www.povertyactionlab.org/initiative-project/tackling-sexual-harassment-evidence-india"> JPAL (Crime and Violence Initiative, formerly Bill and Melinda Gates Foundation and University of Warwick). </a></em></span></span></span></p> </div> </div> </div> </div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-blue paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--flexible-page-call-to-action call-to-action" data-aos="fade-up" data-aos-delay="300" data-aos-duration="1200"><h2 class="call-to-action__heading"> Read about the research </h2> <ul class="call-to-action__links"><li class="call-to-action__link-item"> <a href="https://www.dropbox.com/scl/fi/lwzgo88bvr555s5awbwxt/Latest_version_24.pdf?rlkey=j4x6or14wlqzc7dtp1zt148dd&e=1&dl=0" class="call-to-action__link call-to-action__link--solid--">Explore findings from Dr Sharma</a> </li> </ul></article></div> </div> </section><div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/culture-and-inclusion" hreflang="en">Culture and Inclusion</a></div> </div> <div class="field field--name-key-themes field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/key-themes/finance-and-institutional-resilience/" hreflang="en">Finance and institutional resilience</a></div> </div> <div class="field field--name-field-knowledge-categories field--type-entity-reference field--label-inline"> <div class="field__label">Knowledge Categories</div> <div class="field__items"> <div class="field__item"><a href="/business-school/category/knowledge-categories/management" hreflang="en">Management</a></div> </div> </div> <div class="field field--name-field-academic-area-ref field--type-entity-reference field--label-above"> <div class="field__label">Academic area</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/academic-areas/management-entrepreneurship/" hreflang="en">Management & Entrepreneurship </a></div> </div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/1116/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a href="https://www.linkedin.com/sharing/share-offsite?url=/business-school/taxonomy/term/1116/feed&amp;title=&amp;source=/business-school/taxonomy/term/1116/feed" target="_blank" aria-label="Share on Linkedin"> <img src="/business-school/modules/composer/social_media/icons/linkedin.svg" alt="Linkedin" /></a> <a href="mailto:?subject=&amp;body=Check out this site /business-school/taxonomy/term/1116/feed" target="_blank" aria-label="Share on Email"> <img src="/business-school/modules/composer/social_media/icons/email.svg" alt="Email" /></a> </div> </div> <h2 class="field subtitle field--name-field-subtitle field--type-string field--label-hidden">Q and A with Karmini Sharma, Assistant Professor in Economics and Public Policy, 51Թ Business School, on transforming harassment training through empathy and evidence</h2> <div class="field field--name-field-media-caption field--type-string field--label-above"> <span class="blue-line"></span>Credit: Nadezhda Kurbatova / iStock via Getty Images Plus</div> <div class="field field--name-field-read-time field--type-estimated-read-time field--label-hidden field__item">4 minute read </div> <div class="field field--name-field-show-different-image-on-th field--type-boolean field--label-hidden field__item">Off</div> Tue, 25 Feb 2025 10:39:25 +0000 Karmini Sharma 7246 at /business-school Decentralised Autonomous Organisations rethink the role of bosses. But who really has the power? /business-school/ib-knowledge/management-strategy-leadership-technology/decentralised-autonomous-organisations/ <h1 class="field title-huge field--name-title field--type-string field--label-hidden"> Decentralised Autonomous Organisations rethink the role of bosses. But who really has the power?</h1> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Ying-Ying Hsieh</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-01-15T12:14:02+00:00" title="Wednesday, January 15, 2025 - 12:14" class="datetime">Wed, 15/01/2025 - 12:14</time></span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2026-09/Network%20of%20people.webp?h=06ac0d8c&itok=XUUfuTBL 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2026-09/Network%20of%20people.webp?h=06ac0d8c&itok=u7-3eFd7 1x"></source><source 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type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2026-09/Network%20of%20people.jpg?h=06ac0d8c&itok=Sf91qdxK 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2026-09/Network%20of%20people.jpg?h=06ac0d8c&itok=XqJ01pQs 1x"></source><img loading="eager" width="960" height="576" alt="Network of icons" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2026-09/Network%20of%20people.jpg?h=06ac0d8c&itok=XUUfuTBL" /></picture></div> <div class="field field--name-content-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section class="paragraph paragraph--bnk-footer-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article class="blogs-listing"><h2 class="blogs-listing__heading">More blogs</h2> <div class="blogs-listing__items"> <div class="views-element-container"><div class="view view-flexible-knowledge-listings view-id-flexible_knowledge_listings view-display-id-listing_1 js-view-dom-id-e6c3769ebdb6af474714da402f581bd99be501097ef4df7eb6b43d2f58a69390"> <div class="view-content"> <div class="listing-blocks listing-blocks--grid"> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="300"> <article class="node node--type-flexible-knowledge node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-09/Network%20of%20people.webp?h=06ac0d8c&itok=fhDqjY3h 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-09/Network%20of%20people.webp?h=06ac0d8c&itok=lYeb7YkC 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-09/Network%20of%20people.jpg?h=06ac0d8c&itok=fhDqjY3h 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-09/Network%20of%20people.jpg?h=06ac0d8c&itok=lYeb7YkC 1x"></source><img loading="eager" width="560" height="448" alt="Network of icons" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-09/Network%20of%20people.jpg?h=06ac0d8c&itok=fhDqjY3h" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-09-09T12:00:00Z" class="datetime">9 September 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7523" class="blog-listing-item__title">Decentralised Autonomous Organisations rethink the role of bosses. But who really has the power?</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Decentralised Autonomous Organisations rethink the role of bosses. But who really has the power?" class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/management-strategy-leadership-technology/decentralised-autonomous-organisations/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="600"> <article class="node node--type-flexible-knowledge node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/UK%20bank%20notes%20and%20coins.webp?h=06ac0d8c&itok=iXSJEWEC 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/UK%20bank%20notes%20and%20coins.webp?h=06ac0d8c&itok=7ZIu2iOi 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/UK%20bank%20notes%20and%20coins.jpg?h=06ac0d8c&itok=iXSJEWEC 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/UK%20bank%20notes%20and%20coins.jpg?h=06ac0d8c&itok=7ZIu2iOi 1x"></source><img loading="eager" width="560" height="448" alt="UK bank notes and coins" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/UK%20bank%20notes%20and%20coins.jpg?h=06ac0d8c&itok=iXSJEWEC" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-08-27T12:00:00Z" class="datetime">27 August 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7517" class="blog-listing-item__title">Do big bonuses really affect employee behaviour?</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Do big bonuses really affect employee behaviour?" class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/finance/do-big-bonuses-really-affect-employee-behaviour/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="900"> <article class="node node--type-flexible-knowledge node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/AI%20meeting.webp?h=87b4785c&itok=mwcfGzvV 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/AI%20meeting.webp?h=87b4785c&itok=Ht2oQf7_ 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/AI%20meeting.jpg?h=87b4785c&itok=mwcfGzvV 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/AI%20meeting.jpg?h=87b4785c&itok=Ht2oQf7_ 1x"></source><img loading="eager" width="560" height="448" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/AI%20meeting.jpg?h=87b4785c&itok=mwcfGzvV" aria-hidden="true" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-08-03T12:00:00Z" class="datetime">3 August 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7515" class="blog-listing-item__title">Why making AI too easy to use is a risk for business </h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Why making AI too easy to use is a risk for business " class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/technology/why-making-ai-too-easy-use-risk-business/" rel="bookmark">Read more</a> </div> </article></div> </div> </div> </div> </div> </div> </article></div> </div> </section></div> </div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2026-09-09T12:00:00Z" class="datetime">9 September 2026</time></div> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h4><strong>Article at a glance</strong></h4> <ul><li> <h4><strong><span><span><span><span><span>Intended to democratise organisational governance, new research from Ying-Ying Hsieh, Phanish Puranam and Noam Gelman-Hofstadter suggests power in most DAOs is rather centralised.</span></span></span></span></span></strong></h4> </li> <li> <h4><strong><span><span><span><span><span>Autonomy is often used to mean both automation and independence. DAOs promise decisions executed by code and freedom from external control, but most still rely on human judgement and third-party platforms.</span></span></span></span></span></strong></h4> </li> <li> <h4><strong><span><span><span><span><span>DAOs stand as an important experiment in alternative organisational governance, offering lessons for conventional companies seeking to democratise decision making and decentralise power.</span></span></span></span></span></strong></h4> </li> </ul><p><span><span><span>DAOs are a blockchain-based alternative to traditional governance structures. Rather than a conventional hierarchy of executives and managers, DAOs aim to give members a more direct role in decision making, with some decisions executed automatically by smart contracts.</span></span></span></p> <p><span><span><span>The idea is that decisions are voted on, self-executed, and recorded on a blockchain, making them visible to all members to ensure transparency and accountability at scale. This in turn reduces bureaucracy and administrative overheads, making the organisation more democratic, innovative and agile.</span></span></span></p> <p><span><span><span>Take MakerDAO as an example. In March 2020, a crash triggered by COVID-19 left the organisation with serious liquidity issues. Rather than executives deciding what to do, a novel solution that surfaced informally in a community channel was debated by risk assessors, smart contract code reviewers and ordinary members, and was then approved through a formal vote.</span></span></span></p> <p><span><span><span>But has the DAO model really resulted in power being shared more democratically across the board? <a href="https://doi-org.iclibezp1.cc.ic.ac.uk/10.1093/icc/dtag055"><span>Our research</span></a>, the largest systematic empirical examination of DAOs to-date, addresses this question.</span></span></span></p> <h2><span><span><span><strong>Surprisingly centralised</strong></span></span></span></h2> <p><span><span><span>We found that more than 80 per cent of voting rights in the average DAO are controlled by less than 1 per cent of addresses (and multiple addresses may be controlled by single members). That means power is concentrated within a small group, though unlike in a conventional firm, this emerges through token ownership and low turnout rather than deliberate structure. </span></span></span></p> <p><span><span><span>Another factor is the gap between membership and participation. We observed that the average DAO has 5,024 members, but only 709 voters and 10 proposers, with over half of all proposals receiving fewer than 12 votes. While everybody is entitled to vote, having lots of members does not necessarily mean lots of people have a meaningful say.</span></span></span></p> <blockquote> <p>“While everybody is entitled to vote, having lots of members does not necessarily mean lots of people have a meaningful say.”</p> </blockquote> </div> </div> </div> </div> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h2><span><span><span><strong>Whales and delegates</strong></span></span></span></h2> <p><span><span><span>One key issue is the existence of ‘whales’ and ‘delegates’, i.e. those who control a large number of voting tokens. Whales hold their tokens outright, and are free to vote however they like, including on their own proposals. Delegates, by contrast, are granted voting power on behalf of other members, but this power is conditional: they can lose their delegate status if they vote against the wishes of those they represent</span></span></span></p> <p><span><span><span>This distinction matters. Whales pose a greater threat to true decentralisation than delegates, because their unconditional voting power answers to nobody but themselves. And because holdings are visible on the blockchain, the position of whales  may be known beforehand, which can make the result of a vote feel like a foregone conclusion. Delegates, despite holding real voting weight, rarely use it unilaterally, as going against their delegators’ wishes risks their position.</span></span></span></p> <p><span><span><span>Whales can also buy more tokens to sway contested decisions. In many cases, a large share of voting tokens are locked in vesting arrangements held by founders and early investors – in the average DAO, vesting tokens equal 38 per cent of liquid holdings. When these are unlocked, voting power can be further concentrated, exacerbating the issue.</span></span></span></p> <h2><span><span><span><strong>Autonomy and algorithmic governance</strong></span></span></span></h2> <p><span><span><span>There is a question as to how autonomous DAOs really are. ‘Autonomy’ can mean two different things: automation, i.e. decisions executed without human involvement, and independence, i.e. freedom from outside control. </span></span></span></p> <p><span><span><span>Most DAOs attempt both, but often achieve neither. We found that only around 8 per cent use on-chain governance, where votes are recorded and executed automatically via blockchain. The rest rely on off-chain voting through third-party platforms, with humans viewing results and carrying out decisions – the opposite of blockchain automation, though not completely independent of all oversight.</span></span></span></p> <p><span><span><span>This offers a wider lesson beyond DAOs. It is tempting to view the trend of businesses increasingly handing decisions to AI tools as a form of self-sufficiency, in which processes run themselves free of human oversight. But if DAOs are any guide, automating decisions does not bring independence – it substitutes reliance on people for reliance on digital infrastructure and the third parties who run it. </span></span></span></p> <h2><span><span><span><strong>What businesses can learn</strong></span></span></span></h2> <p><span><span><span>Ultimately, our evidence suggests that DAOs deviate from the decentralised, autonomous ideal organisation design they were built around. However, this is not to say that they fail as an innovation. Rather, they stand as an important experiment in alternative organisational governance. They are best understood as a distinct organisational form in their own right – something closer to a financialised community or an algorithmic commons than either a corporation or a traditional community.  </span></span></span></p> <p><span><span><span>Conventional companies can also borrow elements of the DAO model, experimenting with giving employees, customers and other stakeholders a more direct voice in decision making. The MakerDAO example shows how this can work in practice – collective decisions settled through proposing and voting – even under urgent conditions that would normally require centralised, top-down control.</span></span></span></p> </div> </div> </div> </div> </div> </section><section class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-silver paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p><span><span><span><em>This article draws on findings from </em><a href="https://doi-org.iclibezp1.cc.ic.ac.uk/10.1093/icc/dtag055"><strong><u><em>“Neither community nor corporation? A deeper look at decentralized autonomous organizations (DAOs)”</em></u></strong></a><em> by <strong>Dr Ying-Ying Hsieh (51Թ Business School)</strong>, <strong>Professor Phanish Puranam (INSEAD) </strong>and <strong>Noam </strong></em><strong><em>Gelman-Hofstadte (DeepDAO Ventures Ltd)</em></strong><em>, published In Industrial and Corporate Change. </em></span></span></span></p> </div> </div> </div> </div> </div> </section><div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/big-tech" hreflang="en">Big Tech</a></div> <div class="field__item"><a href="/business-school/category/key-topics/data" hreflang="en">Data</a></div> <div class="field__item"><a href="/business-school/category/key-topics/digital-transformation" hreflang="en">Digital Transformation</a></div> <div class="field__item"><a href="/business-school/category/key-topics/entrepreneurship" 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href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/1116/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a href="https://www.linkedin.com/sharing/share-offsite?url=/business-school/taxonomy/term/1116/feed&amp;title=&amp;source=/business-school/taxonomy/term/1116/feed" target="_blank" aria-label="Share on Linkedin"> <img src="/business-school/modules/composer/social_media/icons/linkedin.svg" alt="Linkedin" /></a> <a href="mailto:?subject=&amp;body=Check out this site /business-school/taxonomy/term/1116/feed" target="_blank" aria-label="Share on Email"> <img src="/business-school/modules/composer/social_media/icons/email.svg" alt="Email" /></a> </div> </div> <h2 class="field subtitle field--name-field-subtitle field--type-string field--label-hidden">Decentralised Autonomous Organisations (DAOs) promised an alternative to traditional hierarchies, but truly distributing power within them has proved more nuanced than it first appeared.</h2> <div class="field field--name-field-read-time field--type-estimated-read-time field--label-hidden field__item">4 minute read </div> <div class="field field--name-field-show-different-image-on-th field--type-boolean field--label-hidden field__item">Off</div> Wed, 15 Jan 2025 12:14:02 +0000 Ying-Ying Hsieh 7523 at /business-school Do big bonuses really affect employee behaviour? /business-school/ib-knowledge/finance/do-big-bonuses-really-affect-employee-behaviour/ <h1 class="field title-huge field--name-title field--type-string field--label-hidden"> Do big bonuses really affect employee behaviour?</h1> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Zeyu Qiu</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-01-15T12:14:02+00:00" title="Wednesday, January 15, 2025 - 12:14" 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class="datetime">9 September 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7523" class="blog-listing-item__title">Decentralised Autonomous Organisations rethink the role of bosses. But who really has the power?</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Decentralised Autonomous Organisations rethink the role of bosses. But who really has the power?" class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/management-strategy-leadership-technology/decentralised-autonomous-organisations/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="600"> <article class="node node--type-flexible-knowledge node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/UK%20bank%20notes%20and%20coins.webp?h=06ac0d8c&itok=iXSJEWEC 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/UK%20bank%20notes%20and%20coins.webp?h=06ac0d8c&itok=7ZIu2iOi 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/UK%20bank%20notes%20and%20coins.jpg?h=06ac0d8c&itok=iXSJEWEC 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/UK%20bank%20notes%20and%20coins.jpg?h=06ac0d8c&itok=7ZIu2iOi 1x"></source><img loading="eager" width="560" height="448" alt="UK bank notes and coins" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/UK%20bank%20notes%20and%20coins.jpg?h=06ac0d8c&itok=iXSJEWEC" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-08-27T12:00:00Z" class="datetime">27 August 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7517" class="blog-listing-item__title">Do big bonuses really affect employee behaviour?</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Do big bonuses really affect employee behaviour?" class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/finance/do-big-bonuses-really-affect-employee-behaviour/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="900"> <article class="node node--type-flexible-knowledge node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/AI%20meeting.webp?h=87b4785c&itok=mwcfGzvV 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/AI%20meeting.webp?h=87b4785c&itok=Ht2oQf7_ 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/AI%20meeting.jpg?h=87b4785c&itok=mwcfGzvV 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/AI%20meeting.jpg?h=87b4785c&itok=Ht2oQf7_ 1x"></source><img loading="eager" width="560" height="448" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/AI%20meeting.jpg?h=87b4785c&itok=mwcfGzvV" aria-hidden="true" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-08-03T12:00:00Z" class="datetime">3 August 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7515" class="blog-listing-item__title">Why making AI too easy to use is a risk for business </h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Why making AI too easy to use is a risk for business " class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/technology/why-making-ai-too-easy-use-risk-business/" rel="bookmark">Read more</a> </div> </article></div> </div> </div> </div> </div> </div> </article></div> </div> </section></div> </div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2026-08-27T12:00:00Z" class="datetime">27 August 2026</time></div> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h4><strong>Article at a glance</strong></h4> <ul><li> <h4><strong>Leaders should not assume that financial incentives alone will shape ethical behaviour, according to new research by Dr Zeyu Qiu</strong></h4> </li> <li> <h4><strong>The personal or moral cost of lying can counterbalance the attraction of greater financial rewards</strong></h4> </li> </ul><p>On a basic level, remuneration is likely to be the main reason most people go to work. The relationship, however, between pay and how people feel and behave is not simple. We know, for example, that the connection between <a href="https://pmc.ncbi.nlm.nih.gov/articles/PMC9199446/">money and happiness</a> or <a href="https://www.sciencedirect.com/science/article/pii/S095947522400183X">money and effort</a> is complicated. Greater pay does not necessarily lead to happier, more diligent workers.</p> <p>Pay also shapes behaviours organisations would rather not encourage. Bonuses and commissions often reward reported results rather than actual outcomes, which could provide a financial incentive for employees to be dishonest. On the other hand, businesses might assume that better paid workers are more likely to be honest and follow rules.</p> <p>But does the promise of more money actually encourage people to lie or be honest, or is this relationship more complicated than it seems? <a href="https://www.sciencedirect.com/science/article/pii/S0014292126001236?via%3Dihub">Our research</a> explores this question, starting with a simple dice roll experiment.</p> <h2>Incentive to lie </h2> <p>We split 589 UK participants into two groups and asked them to roll a die and report their results, offering them payment based on how high a number they rolled. Reported rolls of 1, 2, 3, 4, 5 and 6 were worth, respectively, 0, 2, 4, 6, 8 and 10 points. In one group (the "low-incentive" group) each point was worth 6p. In the other group (the "high-incentive" group) each point was worth 60p. This meant the maximum payouts per roll were 60p and £6 respectively – a tenfold difference.</p> <p>Participants were given full anonymity, as the experiment was conducted online. Both groups had an incentive to lie, though the high-incentive group obviously stood to gain more from dishonesty, so we might expect this group to lie more often.</p> <p>Surprisingly, however, we found that both groups were dishonest to almost exactly the same degree, with no statistically significant difference in their reported results. They reported an average of 4.17 (low-incentive) and 4.15 (high-incentive), where an honest average would have been 3.5.</p> <p>Around a quarter of rolls in each group were reported as sixes, well above the honest rate of one-in-six, and around five per cent of rolls were reported as ones, well below the honest rate. In simple terms, both groups lied, but they lied at the same rate regardless of one group having a much larger financial incentive than the other.</p> <blockquote> <p>"Greater remuneration does not necessarily lead to happier, more diligent workers."</p> </blockquote> </div> </div> </div> </div> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h2><span><span><span><strong>Values vs. financial reward</strong></span></span></span></h2> <p><span><span><span>Our results suggest that money can serve as a motivation for dishonesty, but equally that there are other factors at play. People may also be guided by their individual values, a sense of what is right and wrong, or their personal identity. The chance to gain more money alone does not necessarily change people’s behaviour.</span></span></span></p> <p><span><span><span>In a business context, where bonuses and rewards remain the primary tools for influencing employee behaviour, this finding suggests it may be worth looking beyond them. Working to improve an organisation’s culture, for example, or rewarding employees with leadership opportunities and greater trust, could therefore be important alongside financial incentives.</span></span></span></p> <p><span><span><span>Additionally, a financial reward may incentivise employees to narrowly focus on the target at hand. The <a href="https://www.theguardian.com/business/2016/sep/13/wells-fargo-eliminates-sales-quotas-unauthorized-accounts"><span>Wells Fargo scandal</span></a> that saw staff open millions of unauthorised accounts, for example, was widely seen as a result of aggressive sales quotas.</span></span></span></p> <blockquote> <p><span><span><span>"</span></span></span>People may also be guided by their individual values, a sense of what is right and wrong."</p> </blockquote> <p><span><span><span>A more holistic approach to behaviour change, on the other hand, could help bring employees along in pursuing the organisation’s wider goals, making them active, engaged agents in its growth and development. In other words, a bonus can signal what an organisation wants an employee to achieve, but it does not necessarily make them believe in the broader aims behind the target.</span></span></span></p> <h2><span><span><span><strong>Doing the right thing</strong></span></span></span></h2> <p><span><span><span>There’s also a useful distinction here between compliance and commitment. Compliance sees employees do things the right way because of the potential rewards or consequences, but only as far as the rules extend and only while they believe they are being watched. Commitment, however, links again to the idea of wider buy-in, with employees doing things properly and well even when there is no incentive or anyone watching.</span></span></span></p> <p><span><span><span>There was no way for the participants in our study to be caught lying, and they were aware of that. This suggests that those who told the truth may have done so for intrinsic, personal reasons; a broader commitment to honesty and "doing the right thing". </span></span></span></p> <p><span><span><span>None of which is to say that businesses should abandon financial incentives entirely, but rather that they may work best as part of a rounded system that also includes clear values, accountability and direction. Money can be a powerful motivator, but it may often not be the deciding one.</span></span></span></p> </div> </div> </div> </div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-blue paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--flexible-page-call-to-action call-to-action" data-aos="fade-up" data-aos-delay="300" data-aos-duration="1200"><h2 class="call-to-action__heading"> Discover more insights by Dr Zeyu Qiu </h2> <ul class="call-to-action__links"><li class="call-to-action__link-item"> <a href="https://www.sciencedirect.com/science/article/pii/S0014292126001236?via%3Dihub=" aria-label="" class="call-to-action__link call-to-action__link--solid--">Read 'On the robustness of monetary stakes and lying'.</a> </li> </ul></article></div> </div> </section><div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/finance" hreflang="en">Finance</a></div> <div class="field__item"><a href="/business-school/category/key-topics/leadership" hreflang="en">Leadership</a></div> <div class="field__item"><a href="/business-school/category/key-topics/management" hreflang="en">Management</a></div> <div class="field__item"><a href="/business-school/category/key-topics/organisational-behaviour" hreflang="en">Organisational Behaviour</a></div> </div> <div class="field field--name-key-themes field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/key-themes/finance-and-institutional-resilience/" hreflang="en">Finance and institutional resilience</a></div> </div> <div class="field field--name-field-centre-ref field--type-entity-reference field--label-above"> <div class="field__label">Research Centre</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/research-centres/centre-health-economics-policy-innovation/" hreflang="en">Centre for Health Economics & Policy Innovation</a></div> </div> </div> <div class="field field--name-field-knowledge-categories field--type-entity-reference field--label-inline"> <div class="field__label">Knowledge Categories</div> <div class="field__items"> <div class="field__item"><a href="/business-school/category/knowledge-categories/finance" hreflang="en">Finance</a></div> <div class="field__item"><a href="/business-school/category/knowledge-categories/management" hreflang="en">Management</a></div> <div class="field__item"><a href="/business-school/category/knowledge-categories/strategy-leadership" hreflang="en">Strategy & Leadership</a></div> </div> </div> <div class="field field--name-field-academic-area-ref field--type-entity-reference field--label-above"> <div class="field__label">Academic area</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/academic-areas/economics-public-policy/" hreflang="en">Economics & Public Policy</a></div> </div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/1116/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a href="https://www.linkedin.com/sharing/share-offsite?url=/business-school/taxonomy/term/1116/feed&amp;title=&amp;source=/business-school/taxonomy/term/1116/feed" target="_blank" aria-label="Share on Linkedin"> <img src="/business-school/modules/composer/social_media/icons/linkedin.svg" alt="Linkedin" /></a> <a href="mailto:?subject=&amp;body=Check out this site /business-school/taxonomy/term/1116/feed" target="_blank" aria-label="Share on Email"> <img src="/business-school/modules/composer/social_media/icons/email.svg" alt="Email" /></a> </div> </div> <h2 class="field subtitle field--name-field-subtitle field--type-string field--label-hidden">New research from 51Թ Business School shows financial incentives have less effect on employee behaviour than previously believed. </h2> <div class="field field--name-field-read-time field--type-estimated-read-time field--label-hidden field__item">4 minute read </div> <div class="field field--name-field-show-different-image-on-th field--type-boolean field--label-hidden field__item">Off</div> Wed, 15 Jan 2025 12:14:02 +0000 Zeyu Qiu 7517 at /business-school 'Boomerasking': How to break the annoying habit hurting your workplace relationships /business-school/ib-knowledge/management/boomerasking-how-break-the-annoying-habit-hurting-your-workplace/ <h1 class="field title-huge field--name-title field--type-string field--label-hidden"> 'Boomerasking': How to break the annoying habit hurting your workplace relationships</h1> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Michael Yeomans</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-01-15T12:14:02+00:00" title="Wednesday, January 15, 2025 - 12:14" class="datetime">Wed, 15/01/2025 - 12:14</time></span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 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data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2026-03/Quit%20boomerasking%20-%20IBK%20-%20Michael%20Yeomans%20-%20Cover%20image.jpg?h=27acd325&itok=8WcxDjGk 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2026-03/Quit%20boomerasking%20-%20IBK%20-%20Michael%20Yeomans%20-%20Cover%20image.jpg?h=27acd325&itok=4Bu3MpbP 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2026-03/Quit%20boomerasking%20-%20IBK%20-%20Michael%20Yeomans%20-%20Cover%20image.jpg?h=27acd325&itok=b0pCDMVg" aria-hidden="true" /></picture></div> <div class="field field--name-content-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section class="paragraph paragraph--bnk-footer-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article class="blogs-listing"><h2 class="blogs-listing__heading">More blogs</h2> <div class="blogs-listing__items"> <div class="views-element-container"><div class="view view-flexible-knowledge-listings view-id-flexible_knowledge_listings view-display-id-listing_1 js-view-dom-id-2688ddea72af9c0219e6adaba3b3b7ad58ecad9d2d63399867fdcf4de386326e"> <div class="view-content"> <div class="listing-blocks listing-blocks--grid"> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="300"> <article class="node node--type-flexible-knowledge node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-09/Network%20of%20people.webp?h=06ac0d8c&itok=fhDqjY3h 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-09/Network%20of%20people.webp?h=06ac0d8c&itok=lYeb7YkC 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-09/Network%20of%20people.jpg?h=06ac0d8c&itok=fhDqjY3h 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-09/Network%20of%20people.jpg?h=06ac0d8c&itok=lYeb7YkC 1x"></source><img loading="eager" width="560" height="448" alt="Network of icons" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-09/Network%20of%20people.jpg?h=06ac0d8c&itok=fhDqjY3h" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-09-09T12:00:00Z" class="datetime">9 September 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7523" class="blog-listing-item__title">Decentralised Autonomous Organisations rethink the role of bosses. But who really has the power?</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Decentralised Autonomous Organisations rethink the role of bosses. But who really has the power?" class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/management-strategy-leadership-technology/decentralised-autonomous-organisations/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="600"> <article class="node node--type-flexible-knowledge node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/UK%20bank%20notes%20and%20coins.webp?h=06ac0d8c&itok=iXSJEWEC 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/UK%20bank%20notes%20and%20coins.webp?h=06ac0d8c&itok=7ZIu2iOi 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/UK%20bank%20notes%20and%20coins.jpg?h=06ac0d8c&itok=iXSJEWEC 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/UK%20bank%20notes%20and%20coins.jpg?h=06ac0d8c&itok=7ZIu2iOi 1x"></source><img loading="eager" width="560" height="448" alt="UK bank notes and coins" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/UK%20bank%20notes%20and%20coins.jpg?h=06ac0d8c&itok=iXSJEWEC" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-08-27T12:00:00Z" class="datetime">27 August 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7517" class="blog-listing-item__title">Do big bonuses really affect employee behaviour?</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Do big bonuses really affect employee behaviour?" class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/finance/do-big-bonuses-really-affect-employee-behaviour/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="900"> <article class="node node--type-flexible-knowledge node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/AI%20meeting.webp?h=87b4785c&itok=mwcfGzvV 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/AI%20meeting.webp?h=87b4785c&itok=Ht2oQf7_ 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/AI%20meeting.jpg?h=87b4785c&itok=mwcfGzvV 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/AI%20meeting.jpg?h=87b4785c&itok=Ht2oQf7_ 1x"></source><img loading="eager" width="560" height="448" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/AI%20meeting.jpg?h=87b4785c&itok=mwcfGzvV" aria-hidden="true" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-08-03T12:00:00Z" class="datetime">3 August 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7515" class="blog-listing-item__title">Why making AI too easy to use is a risk for business </h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Why making AI too easy to use is a risk for business " class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/technology/why-making-ai-too-easy-use-risk-business/" rel="bookmark">Read more</a> </div> </article></div> </div> </div> </div> </div> </div> </article></div> </div> </section></div> </div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2026-03-20T12:00:00Z" class="datetime">20 March 2026</time></div> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>The road to hell, as the saying goes, is paved with good intentions. This is as true for interpersonal relationships as it is for any aspect of life; setting out to build a connection is no guarantee of a meaningful bond, and some actions even have the opposite effect.</p> <p>Such is the case with "boomerasking", which <a href="https://pubmed.ncbi.nlm.nih.gov/39786839/">recent research from Harvard Business School and 51Թ</a> identifies as the act of asking someone a question, briefly letting them answer, and then answering it yourself.</p> <p>The boomerasker's intention tends to be to start a conversation with a positive connection before sharing something on their side, rather than leading with information about themselves. Indeed, the researchers found that around 83 per cent of respondents thought boomerasking would help them make a better impression than launching into what they wanted to say without an initial question.</p> <p>In fact, the effect is to appear egocentric and disinterested; the study found that people prefer conversation partners who more straightforwardly talk about themselves, and find boomeraskers less sincere and less likeable.</p> <p>This is due to the importance of "conversational uptake": the natural pattern of building on the contributions of the other person in a conversation, including through listening, asking follow-up questions and paraphrasing. Boomerasking shows interest in the first two stages, through asking a question and listening to the response, but then fails at the third stage when the response is ignored and the conversation becomes self-focused.</p> <p>As we are all constantly evaluating whether people’s motives are selfish or selfless in conversation, when someone asks us a question, we hope they really care about the response. With that in mind, it’s easy to see how going to the trouble of sharing something, only to have the other person ignore it and talk about themselves instead, can be particularly jarring.</p> <blockquote> <p>Poor communication is lowering job satisfaction, increasing stress, and eroding trust in leadership</p> </blockquote> <p></p> </div> </div> </div> </div> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h3>Lessons for leaders</h3> <p>There’s obviously an important lesson here for managers and business leaders, who may be especially keen to boost team morale or help colleagues feel included. In this context, team members might be particularly put off by a boss who, for example, arranges meetings only to brush over people’s feedback to tell everyone their own thoughts, or asks colleagues about their weekends and then proceeds to tell them about their own time off rather than engaging with the response.</p> <p>This type of chronic boomerasking comes across as cold and self-interested, which is particularly relevant as remote and hybrid roles come to be the norm across sectors. Digital communication – where listening behaviours are more visible than they might be in person – are becoming a cornerstone of workplace productivity.</p> <p>In line with this, a <a href="https://www.forbes.com/advisor/business/digital-communication-workplace/" target="_blank">2023 study</a> found that poor communication is lowering job satisfaction, increasing stress, and eroding trust in leadership. Staff that feel this way, with a lack of voice, are more likely to disengage, increasing employee turnover and "<a href="https://www.bbc.co.uk/news/business-62638908" target="_blank">quiet quitting</a>".</p> <p>It’s possible that there is a generational element to this as well. Previous generations may have been more ready to accept a hierarchical dynamic in which a manager’s opinions simply mattered more, but we know those who make up the workforce of the future value <a href="https://www.goodman.com/about-goodman/insights/gen-z-what-do-they-value" target="_blank">authentic engagement and meaningful connection</a>. This means boomerasking is likely to be a more damaging habit now than in previous decades, and leaders need to curb it as part of a move towards recognising the type of communication younger colleagues prioritise.</p> <h3>Breaking the habit</h3> <p>Fortunately, following these simple tips can help leaders to train themselves out of the boomerasking habit:</p> <ul><li> <p>Practice self-awareness – realise you’re asking questions and then dismissing, or failing, to listen to the response is the first step to improving.</p> </li> </ul><ul><li> <p>Show real interest: practice asking follow-up questions or comments that show you’ve understood what someone has said.</p> </li> </ul><ul><li> <p>Stay focused for one more round: when you feel the impulse to talk about yourself, let the conversation take one more round of turns, focusing on the other person.</p> </li> </ul><ul><li> <p>Ask questions you can’t answer: leading with a question you can’t answer yourself can help curb the urge to turn the conversation back to you, e.g. asking someone about their pets if you don't have any.</p> </li> </ul><ul><li> <p>Spark a broader culture shift: encourage a culture of curiosity, in which staff at all levels are encouraged to learn from one another and are rewarded for it.</p> </li> </ul></div> </div> </div> </div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-blue paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--flexible-page-call-to-action call-to-action" data-aos="fade-up" data-aos-delay="300" data-aos-duration="1200"><h2 class="call-to-action__heading"> 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class="blue-line"></span>Main image: Pekic / iStock via Getty Images</div> <div class="field field--name-field-read-time field--type-estimated-read-time field--label-hidden field__item">4 minute read </div> <div class="field field--name-field-show-different-image-on-th field--type-boolean field--label-hidden field__item">Off</div> Wed, 15 Jan 2025 12:14:02 +0000 Michael Yeomans 7469 at /business-school Who decided what ambition looks like? /business-school/ib-knowledge/management/who-decided-what-ambition-looks/ <h1 class="field title-huge field--name-title field--type-string field--label-hidden"> Who decided what ambition looks like?</h1> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Poornima Luthra</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-01-15T12:14:02+00:00" title="Wednesday, January 15, 2025 - 12:14" class="datetime">Wed, 15/01/2025 - 12:14</time></span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2026-03/Women%20and%20ambition%20gap%20vs%20support%20gap%20-%20IBK%20-%20Poornima%20Luthra%20-%20Cover%20image.webp?h=27acd325&itok=WgRZuQg4 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2026-03/Women%20and%20ambition%20gap%20vs%20support%20gap%20-%20IBK%20-%20Poornima%20Luthra%20-%20Cover%20image.webp?h=27acd325&itok=3vt5i2X2 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" 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data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2026-03/Women%20and%20ambition%20gap%20vs%20support%20gap%20-%20IBK%20-%20Poornima%20Luthra%20-%20Cover%20image.jpg?h=27acd325&itok=3vt5i2X2 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2026-03/Women%20and%20ambition%20gap%20vs%20support%20gap%20-%20IBK%20-%20Poornima%20Luthra%20-%20Cover%20image.jpg?h=27acd325&itok=_oT-Pt9_ 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2026-03/Women%20and%20ambition%20gap%20vs%20support%20gap%20-%20IBK%20-%20Poornima%20Luthra%20-%20Cover%20image.jpg?h=27acd325&itok=cRAjYpbN 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2026-03/Women%20and%20ambition%20gap%20vs%20support%20gap%20-%20IBK%20-%20Poornima%20Luthra%20-%20Cover%20image.jpg?h=27acd325&itok=WgRZuQg4" aria-hidden="true" /></picture></div> <div class="field field--name-content-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section class="paragraph paragraph--bnk-footer-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article class="blogs-listing"><h2 class="blogs-listing__heading">More blogs</h2> <div class="blogs-listing__items"> <div class="views-element-container"><div class="view view-flexible-knowledge-listings view-id-flexible_knowledge_listings view-display-id-listing_1 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data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-09/Network%20of%20people.jpg?h=06ac0d8c&itok=fhDqjY3h 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-09/Network%20of%20people.jpg?h=06ac0d8c&itok=lYeb7YkC 1x"></source><img loading="eager" width="560" height="448" alt="Network of icons" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-09/Network%20of%20people.jpg?h=06ac0d8c&itok=fhDqjY3h" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-09-09T12:00:00Z" class="datetime">9 September 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7523" class="blog-listing-item__title">Decentralised Autonomous Organisations rethink the role of bosses. 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margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h4>Article at a glance  </h4> <ul><li> <h4>Women do not lack ambition. Dr Poornima Luthra explains that workplaces are still structured in ways that make career progression hard to sustain.  </h4> </li> </ul><ul><li> <h4 lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB">As a result, women are redefining ambition on their own terms, with many turning to entrepreneurship rather than climbing the corporate ladder. </h4> </li> </ul><ul><li> <h4>The sheer volume of women leaving their jobs should serve as a wake-up call. </h4> </li> <li> <h4>Businesses must rethink how “ambition” and “success” are defined by evaluating their workplace systems and cultures to make sure talent is not being lost due to poorly designed systems. </h4> </li> </ul><p> </p> <h3>"Ambition” and “success” need redefining  </h3> <p>Women do not lack ambition, as the <a href="https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/women-in-the-workplace" target="_blank">2025 Women in the Workplace McKinsey & Company report</a> concludes. But there is a cost to success which has prompted many women to leave the workforce. Ambition is about growth and challenge; it's a personal driver which reflects our individuality. </p> <p>A recent <a href="https://edition.cnn.com/interactive/2025/10/business/women-leaving-workforce-unemployment-vis/index.html" target="_blank">CNN Business report</a> found that almost half a million women had left their jobs in the US between January and October in 2025 for reasons ranging from poor work-life balance, the cost and challenges of accessing childcare and toxic workplace cultures.  </p> <p>These pressures reflect a deeper structural issue: many workplaces were not designed with diverse career paths or life circumstances in mind. </p> <p>As a result, many women are turning to entrepreneurship. Women are now starting nearly half of the businesses in the US, according to a recent article in Forbes magazine. A 2024 <a href="https://newsroom.wf.com/news-releases/news-details/2024/New-Report-Finds-Growth-of-Women-Business-Owners-Outpaces-the-Market/default.aspx" target="_blank">Wells Fargo Impact of Women-Owned Business Report</a> cites the number of women-owned businesses increasing at nearly double the rate of male-owned businesses between 2019 and 2023. Choosing entrepreneurship doesn’t signal lower ambition. It often signals the opposite — ambition on one’s own terms. </p> <blockquote> <p>When organisations fail to support diverse forms of ambition, they risk losing talented employees. </p> </blockquote> <p></p> </div> </div> </div> </div> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h3>Why is this a business problem </h3> <p>The sheer volume of women leaving their jobs should serve as a wake-up call to business leaders. Many organisations are still largely run by men, and gender biases, both subtle and explicit, continue to shape workplace culture. When organisations fail to support diverse forms of ambition, they risk losing talented employees.  </p> <h3>How business leaders can redefine ambition and success </h3> <p>We need to make both cultural and organisational changes, with a long, hard look at what ambition and success should look like. Business leaders must redefine these constructs for the workforce and next generation: </p> <ul><li> <p>On the systems side, leaders must revisit hiring, promotion criteria, pay structures and performance evaluation. If we define ambition solely as vertical progression, we will continue to reproduce inequality and risk losing talented employees. </p> </li> </ul><ul><li> <p>On the cultural side, leaders must model sustainable success. That means realistic expectations, visible boundary-setting, and rejecting the idea that heroic sacrifice equals commitment. </p> </li> </ul><ul><li> <p>All leaders and team members should have the agency to challenge bias in their own teams. </p> </li> </ul><ul><li> <p>Conversations about equity of opportunity must start early, in classrooms and around dining tables, as we speak to young people about success. </p> </li> </ul><p>Before we question women’s ambition, we need to question the systems we’ve built. If the goal isn’t desirable, the cost is too high and the support isn’t there, disengagement cannot be named as a lack of ambition. It’s simply a rational response to inappropriately designed systems.  <br />  </p> </div> </div> </div> </div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-blue paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--flexible-page-call-to-action call-to-action" data-aos="fade-up" data-aos-delay="300" data-aos-duration="1200"><h2 class="call-to-action__heading"> Subscribe for faculty-led insights from 51Թ Business School </h2> <ul class="call-to-action__links"><li class="call-to-action__link-item"> <a href="https://assets-gbr.mkt.dynamics.com/f152573f-fb95-49d8-a928-b8d8e57cc426/digitalassets/standaloneforms/b7a3222e-cef6-f011-8406-7c1e522f0d58" aria-label="" class="call-to-action__link call-to-action__link--solid--">Sign up here for the IB Knowledge newsletter</a> </li> </ul></article></div> </div> </section><div class="field field--name-key-topics field--type-entity-reference field--label-hidden 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field--label-hidden field__items"> <div class="field__item"><a href="/business-school/key-themes/entrepreneurship/" hreflang="en">Entrepreneurship</a></div> </div> <div class="field field--name-field-knowledge-categories field--type-entity-reference field--label-inline"> <div class="field__label">Knowledge Categories</div> <div class="field__items"> <div class="field__item"><a href="/business-school/category/knowledge-categories/management" hreflang="en">Management</a></div> </div> </div> <div class="field field--name-field-academic-area-ref field--type-entity-reference field--label-above"> <div class="field__label">Academic area</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/academic-areas/management-entrepreneurship/" hreflang="en">Management & Entrepreneurship </a></div> </div> </div> <h2 class="field subtitle field--name-field-subtitle field--type-string field--label-hidden">Why the so-called “ambition gap” is really a leadership and systems failure</h2> <div class="field field--name-field-media-caption field--type-string field--label-above"> <span class="blue-line"></span>Main image: AzmanL / iStock via Getty Images</div> <div class="field field--name-field-read-time field--type-estimated-read-time field--label-hidden field__item">4 minute read </div> <div class="field field--name-field-show-different-image-on-th field--type-boolean field--label-hidden field__item">Off</div> Wed, 15 Jan 2025 12:14:02 +0000 Poornima Luthra 7454 at /business-school Redesigning work: how everyday nudges can transform decision-making /business-school/ib-knowledge/management/redesigning-work-how-everyday-nudges-can-transform-decision-making/ <h1 class="field title-huge field--name-title field--type-string field--label-hidden"> Redesigning work: how everyday nudges can transform decision-making</h1> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Shamita Harsh</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-01-15T12:14:02+00:00" title="Wednesday, January 15, 2025 - 12:14" class="datetime">Wed, 15/01/2025 - 12:14</time></span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-11/Option%202%20-%20Can%20I%20Say%20That.webp?h=27acd325&itok=bQPpUv3n 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2025-11/Option%202%20-%20Can%20I%20Say%20That.webp?h=27acd325&itok=i3rlUj6Z 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" 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type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2025-11/Option%202%20-%20Can%20I%20Say%20That.jpg?h=27acd325&itok=0MvlT3nG 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2025-11/Option%202%20-%20Can%20I%20Say%20That.jpg?h=27acd325&itok=-FnzKy-n 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-11/Option%202%20-%20Can%20I%20Say%20That.jpg?h=27acd325&itok=bQPpUv3n" aria-hidden="true" /></picture></div> <div class="field field--name-content-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section class="paragraph paragraph--bnk-footer-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article class="blogs-listing"><h2 class="blogs-listing__heading">More blogs</h2> <div class="blogs-listing__items"> <div class="views-element-container"><div class="view view-flexible-knowledge-listings view-id-flexible_knowledge_listings view-display-id-listing_1 js-view-dom-id-cd3b2b31515db73b289c09f20bf9b79a8b8303dc9860c5bb9d05cb9ca0c115c9"> <div class="view-content"> <div class="listing-blocks listing-blocks--grid"> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="300"> <article class="node node--type-flexible-knowledge node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" 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data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-09/Network%20of%20people.jpg?h=06ac0d8c&itok=fhDqjY3h" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-09-09T12:00:00Z" class="datetime">9 September 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7523" class="blog-listing-item__title">Decentralised Autonomous Organisations rethink the role of bosses. But who really has the power?</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Decentralised Autonomous Organisations rethink the role of bosses. But who really has the power?" class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/management-strategy-leadership-technology/decentralised-autonomous-organisations/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="600"> <article class="node node--type-flexible-knowledge node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/UK%20bank%20notes%20and%20coins.webp?h=06ac0d8c&itok=iXSJEWEC 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/UK%20bank%20notes%20and%20coins.webp?h=06ac0d8c&itok=7ZIu2iOi 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/UK%20bank%20notes%20and%20coins.jpg?h=06ac0d8c&itok=iXSJEWEC 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/UK%20bank%20notes%20and%20coins.jpg?h=06ac0d8c&itok=7ZIu2iOi 1x"></source><img loading="eager" width="560" height="448" alt="UK bank notes and coins" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/UK%20bank%20notes%20and%20coins.jpg?h=06ac0d8c&itok=iXSJEWEC" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-08-27T12:00:00Z" class="datetime">27 August 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7517" class="blog-listing-item__title">Do big bonuses really affect employee behaviour?</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Do big bonuses really affect employee behaviour?" class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/finance/do-big-bonuses-really-affect-employee-behaviour/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="900"> <article class="node node--type-flexible-knowledge node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/AI%20meeting.webp?h=87b4785c&itok=mwcfGzvV 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/AI%20meeting.webp?h=87b4785c&itok=Ht2oQf7_ 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/AI%20meeting.jpg?h=87b4785c&itok=mwcfGzvV 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/AI%20meeting.jpg?h=87b4785c&itok=Ht2oQf7_ 1x"></source><img loading="eager" width="560" height="448" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/AI%20meeting.jpg?h=87b4785c&itok=mwcfGzvV" aria-hidden="true" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-08-03T12:00:00Z" class="datetime">3 August 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7515" class="blog-listing-item__title">Why making AI too easy to use is a risk for business </h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Why making AI too easy to use is a risk for business " class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/technology/why-making-ai-too-easy-use-risk-business/" rel="bookmark">Read more</a> </div> </article></div> </div> </div> </div> </div> </div> </article></div> </div> </section></div> </div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2025-12-08T12:00:00Z" class="datetime">8 December 2025</time></div> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h4><em>Drawing on insights from her latest book </em>Can I Say That?<em> Dr Luthra offers a research-driven exploration of fear as an under-examined force shaping organisational behaviour. Recognised by Thinkers50 in its Top 10 Best New Management Books for 2025, the book is a go-to guide on how to navigate difficult conversations at work and nurture inclusive cultures.   </em></h4> <h3><strong>Recognising the many faces of fear at work </strong></h3> <p>Across more than two years of research on resistance and backlash, Dr Luthra has identified fear as the central, often unspoken, force inhibiting inclusion efforts. But fear, she emphasises, is not monolithic. It takes multiple forms: fear of change, fear of discomfort, fear of saying or doing the wrong thing, fear of personal cost, and fear of not making progress. </p> <p>“Many of us are fearful of fear itself,” she notes. “Workplaces lean toward positive emotions, and difficult emotions are pushed aside. But without understanding what holds us back, we cannot move forward.” </p> <p>These fears quietly distort decision-making: leaders rely on familiar hiring patterns to avoid risk and organisations double down on symbolic gestures instead of confronting root causes.  </p> <p></p> </div> </div> </div> </div> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h3><strong>A multigeneration approach to decision making </strong></h3> <p>Yet global markets now demand a fundamentally different approach. Customer bases are shifting rapidly, particularly across the Global South, where younger demographics are driving new consumer expectations. “Luxury fashion houses, for example, cater increasingly to young customers in India, China and parts of Africa,” she notes. “These groups want something very different from previous generations.”  </p> <p>To respond, many organisations have introduced “shadow boards” to bring younger talent into decision-making, ensuring leaders stay attuned to emerging trends. </p> <p>Practices such as reverse mentoring, cross-generational representation in hiring and strategy discussions and transparent decision-making will reframe difference as strategic value.  </p> <p>As Dr Luthra emphasises, “Inclusion is not charity, it’s a business imperative. It yields better innovation, better market alignment and better decisions and outcomes for organisations ready to evolve.” </p> <h3><strong>How employment processes need redesigning and not retrofitting </strong></h3> <p lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB">Amid increasing global resistance to EDI, many organisations feel pressure to reduce visibility or retreat entirely. Dr Luthra advises a different approach. </p> <p>“This is the time to go under the radar; not to retreat, but to become more strategic,” she says. “Change the terminology if needed. Call it inclusion, belonging, well-being. But do the hard work.” </p> <p>That hard work includes redesigning employment processes, implementing systemic nudges to mitigate the influence of bias, and equipping teams with tools to make equitable decisions.  </p> <p>“Zero-sum thinking emerges when people feel threatened,” she notes. “Systemic and cultural change reduces that threat by making inclusion feel fair, not imposed.” </p> <p>Beyond fear, Dr Luthra’s upcoming research turns to a broader organisational challenge: growing polarisation. </p> <p>“It’s not just EDI,” she notes. “Organisations are divided over remote work, AI adoption, sustainability targets. We are becoming stuck in debate rather than dialogue.” </p> <h3><strong>Hiring for likeability is at the expense of innovation </strong></h3> <p>In today’s world, traditional leadership models built on predictability and control no longer serve organisations. “We still operate in systems designed for the first and second Industrial Revolutions,” Dr Luthra explains. Under pressure to deliver short-term results, leaders often default to hiring for “fit,” reinforcing sameness at the expense of innovation.  </p> <p>Kenji Yoshino’s idea of “covering” refers to the unspoken need for people to “fit” in and integrate into structures and systems that were originally not built for them. Dr Luthra discusses how one can instil microaffirmations to indicate value, respect and build inclusion. This can often look like inviting people whose voices and perspectives have not been heard or whose efforts have not been made visible in the context of contributing to a business.  </p> <p>If there is one message Dr Luthra hopes readers take away from <em>Can I Say That? </em>it is deceptively simple: do not let fear hold you back. She observes: “Fear is human. But progress requires understanding it, naming it and learning to let it go.” </p> <p>In a world where uncertainties multiply and systems strain under competing expectations, this mindset shift may be the foundation not only for more inclusive workplaces, but for more resilient, adaptive leadership. </p> </div> </div> </div> </div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-blue paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--flexible-page-call-to-action call-to-action" data-aos="fade-up" data-aos-delay="300" data-aos-duration="1200"><h2 class="call-to-action__heading"> Read insights from Dr Luthra’s book </h2> <ul class="call-to-action__links"><li class="call-to-action__link-item"> <a href="https://books.google.co.uk/books/about/Can_I_Say_That.html?id=fxwc0QEACAAJ&redir_esc=y" aria-label="" class="call-to-action__link call-to-action__link--solid--">Discover her latest findings</a> </li> </ul></article></div> </div> </section><div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/culture-and-inclusion" hreflang="en">Culture and Inclusion</a></div> <div class="field__item"><a href="/business-school/category/key-topics/inequality" hreflang="en">Inequality</a></div> <div class="field__item"><a href="/business-school/category/key-topics/jobs-and-labour" hreflang="en">Jobs and Labour</a></div> <div class="field__item"><a href="/business-school/category/key-topics/leadership" hreflang="en">Leadership</a></div> <div class="field__item"><a href="/business-school/category/key-topics/management" hreflang="en">Management</a></div> </div> <div class="field field--name-key-themes field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/key-themes/entrepreneurship/" hreflang="en">Entrepreneurship</a></div> </div> <div class="field field--name-field-knowledge-categories field--type-entity-reference field--label-inline"> <div class="field__label">Knowledge Categories</div> <div class="field__items"> <div class="field__item"><a href="/business-school/category/knowledge-categories/management" hreflang="en">Management</a></div> </div> </div> <div class="field field--name-field-academic-area-ref field--type-entity-reference field--label-above"> <div class="field__label">Academic area</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/academic-areas/management-entrepreneurship/" hreflang="en">Management & Entrepreneurship </a></div> </div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/1116/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a href="https://www.linkedin.com/sharing/share-offsite?url=/business-school/taxonomy/term/1116/feed&amp;title=&amp;source=/business-school/taxonomy/term/1116/feed" target="_blank" aria-label="Share on Linkedin"> <img src="/business-school/modules/composer/social_media/icons/linkedin.svg" alt="Linkedin" /></a> <a href="mailto:?subject=&amp;body=Check out this site /business-school/taxonomy/term/1116/feed" target="_blank" aria-label="Share on Email"> <img src="/business-school/modules/composer/social_media/icons/email.svg" alt="Email" /></a> </div> </div> <h2 class="field subtitle field--name-field-subtitle field--type-string field--label-hidden">New behavioural research from Dr Poornima Luthra shows how targeted, everyday workplace behaviours can reduce bias, improve decision-making and strengthen organisational performance.</h2> <div class="field field--name-field-media-caption field--type-string field--label-above"> <span class="blue-line"></span>Main image: Poornima Luthra</div> <div class="field field--name-field-read-time field--type-estimated-read-time field--label-hidden field__item">3 minute read </div> <div class="field field--name-field-show-different-image-on-th field--type-boolean field--label-hidden field__item">Off</div> Wed, 15 Jan 2025 12:14:02 +0000 Shamita Harsh 7405 at /business-school Top 10 Business School articles that you should read before the year ends /business-school/ib-knowledge/management/top-10-business-school-articles-you-should-read-the-year-ends/ <h1 class="field title-huge field--name-title field--type-string field--label-hidden"> Top 10 Business School articles that you should read before the year ends</h1> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Shamita Harsh</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-01-15T12:14:02+00:00" title="Wednesday, January 15, 2025 - 12:14" class="datetime">Wed, 15/01/2025 - 12:14</time></span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-11/Top%2010%20Business%20School%20articles%20-%20IBK%20-%20Cover%20image.webp?h=27acd325&itok=0_f51zQj 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2025-11/Top%2010%20Business%20School%20articles%20-%20IBK%20-%20Cover%20image.webp?h=27acd325&itok=B68f6PZQ 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2025-11/Top%2010%20Business%20School%20articles%20-%20IBK%20-%20Cover%20image.webp?h=27acd325&itok=9VaPoEHy 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2025-11/Top%2010%20Business%20School%20articles%20-%20IBK%20-%20Cover%20image.webp?h=27acd325&itok=_ucspxp4 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-11/Top%2010%20Business%20School%20articles%20-%20IBK%20-%20Cover%20image.jpg?h=27acd325&itok=0_f51zQj 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2025-11/Top%2010%20Business%20School%20articles%20-%20IBK%20-%20Cover%20image.jpg?h=27acd325&itok=B68f6PZQ 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2025-11/Top%2010%20Business%20School%20articles%20-%20IBK%20-%20Cover%20image.jpg?h=27acd325&itok=9VaPoEHy 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2025-11/Top%2010%20Business%20School%20articles%20-%20IBK%20-%20Cover%20image.jpg?h=27acd325&itok=_ucspxp4 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-11/Top%2010%20Business%20School%20articles%20-%20IBK%20-%20Cover%20image.jpg?h=27acd325&itok=0_f51zQj" aria-hidden="true" /></picture></div> <div class="field field--name-content-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section class="paragraph paragraph--bnk-footer-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article class="blogs-listing"><h2 class="blogs-listing__heading">More blogs</h2> <div class="blogs-listing__items"> <div class="views-element-container"><div class="view view-flexible-knowledge-listings view-id-flexible_knowledge_listings view-display-id-listing_1 js-view-dom-id-6ff89ff77be3e871d77ae1daa9ea7567c214e38d4d8756e927a6d97293bc4926"> <div class="view-content"> <div class="listing-blocks listing-blocks--grid"> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="300"> <article class="node node--type-flexible-knowledge node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" 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data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-09/Network%20of%20people.jpg?h=06ac0d8c&itok=fhDqjY3h" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-09-09T12:00:00Z" class="datetime">9 September 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7523" class="blog-listing-item__title">Decentralised Autonomous Organisations rethink the role of bosses. But who really has the power?</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Decentralised Autonomous Organisations rethink the role of bosses. But who really has the power?" class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/management-strategy-leadership-technology/decentralised-autonomous-organisations/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="600"> <article class="node node--type-flexible-knowledge node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/UK%20bank%20notes%20and%20coins.webp?h=06ac0d8c&itok=iXSJEWEC 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/UK%20bank%20notes%20and%20coins.webp?h=06ac0d8c&itok=7ZIu2iOi 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/UK%20bank%20notes%20and%20coins.jpg?h=06ac0d8c&itok=iXSJEWEC 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/UK%20bank%20notes%20and%20coins.jpg?h=06ac0d8c&itok=7ZIu2iOi 1x"></source><img loading="eager" width="560" height="448" alt="UK bank notes and coins" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/UK%20bank%20notes%20and%20coins.jpg?h=06ac0d8c&itok=iXSJEWEC" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-08-27T12:00:00Z" class="datetime">27 August 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7517" class="blog-listing-item__title">Do big bonuses really affect employee behaviour?</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Do big bonuses really affect employee behaviour?" class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/finance/do-big-bonuses-really-affect-employee-behaviour/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="900"> <article class="node node--type-flexible-knowledge node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/AI%20meeting.webp?h=87b4785c&itok=mwcfGzvV 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/AI%20meeting.webp?h=87b4785c&itok=Ht2oQf7_ 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/AI%20meeting.jpg?h=87b4785c&itok=mwcfGzvV 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/AI%20meeting.jpg?h=87b4785c&itok=Ht2oQf7_ 1x"></source><img loading="eager" width="560" height="448" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/AI%20meeting.jpg?h=87b4785c&itok=mwcfGzvV" aria-hidden="true" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-08-03T12:00:00Z" class="datetime">3 August 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7515" class="blog-listing-item__title">Why making AI too easy to use is a risk for business </h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Why making AI too easy to use is a risk for business " class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/technology/why-making-ai-too-easy-use-risk-business/" rel="bookmark">Read more</a> </div> </article></div> </div> </div> </div> </div> </div> </article></div> </div> </section></div> </div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2025-11-27T12:00:00Z" class="datetime">27 November 2025</time></div> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p><span><span><span><span><span>Across 51Թ Business School, faculty research and insight continues to challenge assumptions and spark new conversations. In the past 12 months, readers have explored how to redesign health policy, rethink sustainability, interrogate the role of AI, and build businesses that are resilient and socially conscious. </span></span></span></span></span></p> <p><span><span><span><span><span>IB Knowledge is a hub of thought leadership and a home to faculty expertise where business questions are raised, entrepreneurial mindsets are cultivated and scientific temperaments are encouraged. This year we created a repository of articles to cater to a variety of interests that deeply matter to our audiences. </span></span></span></span></span></p> <p></p> </div> </div> </div> </div> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>So whether you care about barriers to sustainable consumer behaviour or how tariffs impact global trade, this curated list brings you the most-read IB Knowledge articles of 2025:</p> <p><span><span><span><span><a href="/business-school/ib-knowledge/management/sustainable-consumption-whats-holding-us-back-and-what-can-be-done-about-it/"><span><span>Sustainable consumption: What’s holding us back and what can be done about it</span></span></a></span></span></span></span></p> <p><span><span><span><span><span><span><span>Eduardo B. Andrade, Head of the Department of Analytics, Marketing & Operations, reveals how policy and behavioural insight can help close the gap between what consumers say and what they do.</span></span></span></span></span></span></span></p> <p><span><span><span><span><a href="/business-school/ib-knowledge/finance/how-protectionism-risks-undermining-the-us-economy/"><span><span><span>How protectionism risks undermining the US economy</span></span></span></a></span></span></span></span></p> <p><span><span><span><span><span><span>Jonathan Haskel, Professor of Economics and former member of the Bank of England’ Monetary Policy Committee, takes a closer look at why "reciprocal" tariffs misunderstand the real nature of global trade.</span></span></span></span></span></span></p> <p><span><span><span><span><a href="/business-school/ib-knowledge/health/bold-goals-missed-levers-will-the-nhs-10-year-health-plan-go-far-enough/"><span><span>Bold goals, missed levers: Will the NHS 10-Year Health Plan go far enough?</span></span></a></span></span></span></span></p> <p><span><span><span><span><span><span>From taxing sugary foods to addressing income inequalities, this think piece from Centre for Health Economics & Policy Innovation draws on evidence across health economics and behavioural research and argues that more ambitious fiscal and regulatory measures are needed to deliver meaningful health outcomes.</span></span></span></span></span></span></p> <p><span><span><span><span><a href="/business-school/ib-knowledge/finance/lessons-leverage-how-monetary-policy-could-cause-financial-instability/"><span><span>Lessons in leverage: How monetary policy could cause financial instability</span></span></a></span></span></span></span></p> <p><span><span><span><span><span><span><span>Ali Uppal, Assistant Professor of Finance, shares key insights from his research which suggests that raising interest rates may increase financial risk, revealing unintended consequences for banks and regulators.</span></span></span></span></span></span></span></p> <p><span><span><span><span><a href="/business-school/ib-knowledge/entrepreneurship-innovation/adapting-changing-climate-how-businesses-can-mitigate/"><span><span><span>Adapting to a changing climate: how businesses can mitigate physical environmental risks</span></span></span></a></span></span></span></span></p> <p><span><span><span><span><a><span><span><span>Research from Centre for Climate Finance & Investment (CCFI) revealed how climate financing can safeguard businesses against climate threats. Authored by Michael Wilkins, former Executive Director at CCFI, the article</span></span></span></a><span><span> highlights how climate resilience can support economic development. </span></span> </span></span></span></span></p> <p><span><span><span><span><a href="/business-school/ib-knowledge/entrepreneurship-innovation/the-hidden-cost-startup-buzz-how-founders-and-investors/"><span><span><span>The hidden cost of startup buzz: how founders and investors can avoid a culture of hubris</span></span></span></a></span></span></span></span></p> <p><span><span><span><span><span><span><span>Christian Hampel, Associate Professor of Entrepreneurship & Social Innovation, discusses why early hype and fluctuating risk appetites can fuel hubristic leadership cultures. The article stresses on how founders can build sustainable momentum without losing discipline.</span></span></span></span></span></span></span></p> <p><span><span><span><span><a href="/business-school/ib-knowledge/entrepreneurship-innovation-technology/ai-powered-rental-fashion-smarter/"><span><span><span>AI-powered rental fashion: Smarter recommendations for a sustainable future</span></span></span></a></span></span></span></span></p> <p><span><span><span><span><span><span><span>Gah-Yi Ban, Associate Professor of Analytics & Operations, writes about AI and how it is reshaping recommendation systems in the sustainable fashion rental market. This article discusses balancing sustainability with customer loyalty and if it can actually support in boosting retention.</span></span></span></span></span></span></span></p> <p><span><span><span><span><a href="/business-school/ib-knowledge/finance-marketing/how-platforms-can-win-selling-smarter-not-harder/"><span><span><span>How platforms can win by selling smarter, not harder</span></span></span></a></span></span></span></span></p> <p><span><span><span><span><span><span><span>Research from Jiahua Wu, Associate Professor of Operations, shows how platforms can manage competition more effectively by rethinking how they share information with providers.</span></span></span></span></span></span></span></p> <p><span><span><span><span><a href="/business-school/ib-knowledge/management/karmini-sharma-how-empathy-led-training-can-curb-sexual-harassment-india/"><span><span><span>How empathy-led training can curb sexual harassment in India</span></span></span></a> </span></span></span></span></p> <p><span><span><span><span><span><span><span>Assistant Professor in Economics and Public Policy, Karmini Sharma, talks about training models that shift mindsets instead of simply enforcing compliance. The Q&A sheds light on her research on transforming harassment training through empathy and evidence.</span></span></span></span></span></span></span></p> <p><span><span><span><span><a href="/business-school/ib-knowledge/health/5-ways-the-uk-can-stimulate-the-biopharma-sector/"><span><span><span>5 ways the UK can stimulate the biopharma sector</span></span></span></a></span></span></span></span></p> <p><span><span><span><span><span><span>In this roadmap, James Barlow, Co-Director, Centre for Sectoral Economic Performance, highlights how public investment, regulatory reform and ecosystem development can drive UK innovation and global competitiveness.</span></span></span></span></span></span></p> <p> </p> <p><span><span><span><span><span><span>From public to digital innovation to organisational culture, these articles demonstrate the breadth and impact of 51Թ Business School’s research acumen and ecosystem. As global challenges evolve, fresh insight and evidence from IB Knowledge will continue to shape how leaders, policymakers and practitioners respond.</span></span></span></span></span></span></p> </div> </div> </div> </div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-blue paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--flexible-page-call-to-action call-to-action" data-aos="fade-up" data-aos-delay="300" data-aos-duration="1200"><h2 class="call-to-action__heading"> Explore articles by 51Թ Business School's academics </h2> <ul class="call-to-action__links"><li class="call-to-action__link-item"> <a href="/business-school/ib-knowledge/" aria-label="" class="call-to-action__link call-to-action__link--solid--">Read more thought leadership from IB Knowledge</a> </li> </ul></article></div> </div> </section><div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/artificial-intelligence" hreflang="en">Artificial Intelligence</a></div> <div class="field__item"><a href="/business-school/category/key-topics/climate-change" hreflang="en">Climate Change</a></div> <div class="field__item"><a href="/business-school/category/key-topics/consumers" hreflang="en">Consumers</a></div> <div class="field__item"><a href="/business-school/category/key-topics/culture-and-inclusion" hreflang="en">Culture and Inclusion</a></div> <div class="field__item"><a href="/business-school/category/key-topics/digital-transformation" hreflang="en">Digital Transformation</a></div> <div class="field__item"><a href="/business-school/category/key-topics/economy" hreflang="en">Economy</a></div> <div class="field__item"><a href="/business-school/category/key-topics/entrepreneurship" hreflang="en">Entrepreneurship</a></div> <div class="field__item"><a href="/business-school/category/key-topics/finance" hreflang="en">Finance</a></div> <div class="field__item"><a href="/business-school/category/key-topics/innovation" hreflang="en">Innovation</a></div> <div class="field__item"><a href="/business-school/category/key-topics/management" hreflang="en">Management</a></div> <div class="field__item"><a href="/business-school/category/key-topics/sustainability" hreflang="en">Sustainability</a></div> </div> <div class="field field--name-key-themes field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/key-themes/sustainability-and-climate-change/" hreflang="en">Sustainability and climate change</a></div> </div> <div class="field field--name-field-knowledge-categories field--type-entity-reference field--label-inline"> <div class="field__label">Knowledge Categories</div> <div class="field__items"> <div class="field__item"><a href="/business-school/category/knowledge-categories/management" hreflang="en">Management</a></div> </div> </div> <div class="field field--name-field-academic-area-ref field--type-entity-reference field--label-above"> <div class="field__label">Academic area</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/academic-areas/management-entrepreneurship/" hreflang="en">Management & Entrepreneurship </a></div> </div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/1116/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a href="https://www.linkedin.com/sharing/share-offsite?url=/business-school/taxonomy/term/1116/feed&amp;title=&amp;source=/business-school/taxonomy/term/1116/feed" target="_blank" aria-label="Share on Linkedin"> <img src="/business-school/modules/composer/social_media/icons/linkedin.svg" alt="Linkedin" /></a> <a href="mailto:?subject=&amp;body=Check out this site /business-school/taxonomy/term/1116/feed" target="_blank" aria-label="Share on Email"> <img src="/business-school/modules/composer/social_media/icons/email.svg" alt="Email" /></a> </div> </div> <h2 class="field subtitle field--name-field-subtitle field--type-string field--label-hidden">From sustainable consumption to innovation in the biopharma sector, here are 10 of the most-read IB Knowledge think pieces that shaped our understanding of globally relevant research from 51Թ this year</h2> <div class="field field--name-field-media-caption field--type-string field--label-above"> <span class="blue-line"></span>Main image: 51Թ</div> <div class="field field--name-field-read-time field--type-estimated-read-time field--label-hidden field__item">3 minute read </div> <div class="field field--name-field-show-different-image-on-th field--type-boolean field--label-hidden field__item">Off</div> Wed, 15 Jan 2025 12:14:02 +0000 Shamita Harsh 7404 at /business-school Tobias Kretschmer on research in strategy and technological change /business-school/ib-knowledge/entrepreneurship-innovation-management/tobias-kretschmer-research-strategy-technological-change/ <h1 class="field title-huge field--name-title field--type-string field--label-hidden"> Tobias Kretschmer on research in strategy and technological change</h1> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Shamita Harsh</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-01-15T12:14:02+00:00" title="Wednesday, January 15, 2025 - 12:14" class="datetime">Wed, 15/01/2025 - 12:14</time></span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-09/Tobias%20Kretschmer%20-%20New%20academic%20-%202025-26%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.webp?h=27acd325&itok=87Iyc2Ay 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2025-09/Tobias%20Kretschmer%20-%20New%20academic%20-%202025-26%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.webp?h=27acd325&itok=SzZRZgO4 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2025-09/Tobias%20Kretschmer%20-%20New%20academic%20-%202025-26%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.webp?h=27acd325&itok=FzTQlDPN 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2025-09/Tobias%20Kretschmer%20-%20New%20academic%20-%202025-26%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.webp?h=27acd325&itok=TU6OxNtS 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-09/Tobias%20Kretschmer%20-%20New%20academic%20-%202025-26%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.jpg?h=27acd325&itok=87Iyc2Ay 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2025-09/Tobias%20Kretschmer%20-%20New%20academic%20-%202025-26%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.jpg?h=27acd325&itok=SzZRZgO4 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2025-09/Tobias%20Kretschmer%20-%20New%20academic%20-%202025-26%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.jpg?h=27acd325&itok=FzTQlDPN 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2025-09/Tobias%20Kretschmer%20-%20New%20academic%20-%202025-26%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.jpg?h=27acd325&itok=TU6OxNtS 1x"></source><img loading="eager" width="960" height="576" alt="Tobias Kretschmer" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-09/Tobias%20Kretschmer%20-%20New%20academic%20-%202025-26%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.jpg?h=27acd325&itok=87Iyc2Ay" /></picture></div> <div class="field field--name-content-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section class="paragraph paragraph--bnk-footer-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article class="blogs-listing"><h2 class="blogs-listing__heading">More blogs</h2> <div class="blogs-listing__items"> <div class="views-element-container"><div class="view view-flexible-knowledge-listings view-id-flexible_knowledge_listings view-display-id-listing_1 js-view-dom-id-e06aefe386dbc0483912bf87dff76e2cacbface5f00590489ef18ccec46d4257"> <div class="view-content"> <div class="listing-blocks listing-blocks--grid"> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="300"> <article class="node node--type-flexible-knowledge node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-09/Network%20of%20people.webp?h=06ac0d8c&itok=fhDqjY3h 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-09/Network%20of%20people.webp?h=06ac0d8c&itok=lYeb7YkC 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-09/Network%20of%20people.jpg?h=06ac0d8c&itok=fhDqjY3h 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-09/Network%20of%20people.jpg?h=06ac0d8c&itok=lYeb7YkC 1x"></source><img loading="eager" width="560" height="448" alt="Network of icons" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-09/Network%20of%20people.jpg?h=06ac0d8c&itok=fhDqjY3h" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-09-09T12:00:00Z" class="datetime">9 September 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7523" class="blog-listing-item__title">Decentralised Autonomous Organisations rethink the role of bosses. But who really has the power?</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Decentralised Autonomous Organisations rethink the role of bosses. But who really has the power?" class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/management-strategy-leadership-technology/decentralised-autonomous-organisations/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="600"> <article class="node node--type-flexible-knowledge node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/UK%20bank%20notes%20and%20coins.webp?h=06ac0d8c&itok=iXSJEWEC 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/UK%20bank%20notes%20and%20coins.webp?h=06ac0d8c&itok=7ZIu2iOi 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/UK%20bank%20notes%20and%20coins.jpg?h=06ac0d8c&itok=iXSJEWEC 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/UK%20bank%20notes%20and%20coins.jpg?h=06ac0d8c&itok=7ZIu2iOi 1x"></source><img loading="eager" width="560" height="448" alt="UK bank notes and coins" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/UK%20bank%20notes%20and%20coins.jpg?h=06ac0d8c&itok=iXSJEWEC" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-08-27T12:00:00Z" class="datetime">27 August 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7517" class="blog-listing-item__title">Do big bonuses really affect employee behaviour?</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Do big bonuses really affect employee behaviour?" class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/finance/do-big-bonuses-really-affect-employee-behaviour/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="900"> <article class="node node--type-flexible-knowledge node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/AI%20meeting.webp?h=87b4785c&itok=mwcfGzvV 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/AI%20meeting.webp?h=87b4785c&itok=Ht2oQf7_ 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/AI%20meeting.jpg?h=87b4785c&itok=mwcfGzvV 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/AI%20meeting.jpg?h=87b4785c&itok=Ht2oQf7_ 1x"></source><img loading="eager" width="560" height="448" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/AI%20meeting.jpg?h=87b4785c&itok=mwcfGzvV" aria-hidden="true" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-08-03T12:00:00Z" class="datetime">3 August 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7515" class="blog-listing-item__title">Why making AI too easy to use is a risk for business </h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Why making AI too easy to use is a risk for business " class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/technology/why-making-ai-too-easy-use-risk-business/" rel="bookmark">Read more</a> </div> </article></div> </div> </div> </div> </div> </div> </article></div> </div> </section></div> </div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2025-10-20T12:00:00Z" class="datetime">20 October 2025</time></div> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>Tobias Kretschmer has joined 51Թ Business School as Professor of Strategy, Technology & Organisation at the Department of Management & Entrepreneurship. With a research career spanning global leading institutions, his work examines how technology and organisation design interact to drive competitive advantage in the digital economy. </p> <p>Professor Kretschmer’s research focuses on platform markets and the digital transformation of firms, investigating how technology reshapes strategic decision-making, value creation, and organisational performance. His recent work explores how increasingly large and influential complementors are challenging long-held assumptions about dominance in digital ecosystems. </p> <p>Professor Kretschmer also contributes to the field through several editorial and leadership roles, serving as Senior Editor at Strategy Science, Vice Chair of the Organization Design Community, and as part of the leadership team for the Academy of Management’s Technology & Innovation Management Division. He was Panel Chair for the European Research Council’s SH1 Starting Grants in 2024 and is currently a Research Fellow in Organisational Economics at the Centre for Economic Policy Research, London. </p> <p></p> </div> </div> </div> </div> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h3>How technology reshapes competition and collaboration </h3> <p>Across his research portfolio, Professor Kretschmer combines theory and empirical evidence to explore how digital change impacts organisations and markets. In his paper “Anonymity and Peer Feedback in Crowdsourcing”, he studies how anonymity affects the quality and tone of feedback in digital collaboration environments, offering insights into the design of more effective crowdsourcing systems.  </p> <p>In “<a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4996589">First-Party Complements in Platform Markets: The Role of Competition</a>”, he investigates how platform owners decide whether to release their own complementary products, uncovering strategic patterns that depend on the intensity of user and complementor competition. </p> <p lang="EN-US" xml:lang="EN-US" xml:lang="EN-US">His paper <a href="https://cepr.org/publications/dp20546" target="_blank">“Protected but Punished?”,</a> examines how whistleblower protection laws influence wage dynamics—revealing that while stronger protections enhance transparency, they can also trigger unintended wage adjustments within firms. </p> <p>Other recent journal publications include analyses of news aggregators and media competition, game wikis and community-driven innovation (both Strategic Management Journal), and the impact of GDPR on data-driven business models (Marketing Science). </p> <p>His research has been published in Strategic Management Journal, Organization Science, Management Science, American Economic Review and Information Systems Research.  </p> <p>Prior to joining 51Թ, he was Professor of Strategy, Technology & Organisation at LMU Munich School of Management, where he led the Institute for Strategy, Technology & Organisation. He holds a PhD in Economics from London Business School and an MSc in Strategy from the University of St. Gallen. Professor Kretschmer has also held full-time positions at London School of Economics and Political Science and INSEAD, and visiting positions at Bocconi University, University College London and NOVA School of Business & Economics. </p> <p>Discussing his move to 51Թ, Professor Kretschmer said: “I’ve been studying new technologies for my entire career. Being at 51Թ gives me a chance to learn in depth how these technologies work and to understand the strategic implications of technological change (and vice versa).” </p> <p>At 51Թ, he looks forward to deepening cross-disciplinary collaboration. He is eager to work with scholars in strategy, technology and data science to better understand how firms can navigate digital disruption and design organisations that thrive in it. </p> </div> </div> </div> </div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-blue paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--flexible-page-call-to-action call-to-action" data-aos="fade-up" data-aos-delay="300" data-aos-duration="1200"><h2 class="call-to-action__heading"> Read about the new faculty joining the Business School </h2> <ul class="call-to-action__links"><li class="call-to-action__link-item"> <a href="/business-school/news/imperial-business-school-welcomes-global-scholars-new-faculty-2025-26/" class="call-to-action__link call-to-action__link--solid--">Explore our latest faculty appointments</a> </li> </ul></article></div> </div> </section><div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/entrepreneurship" hreflang="en">Entrepreneurship</a></div> <div class="field__item"><a href="/business-school/category/key-topics/management" hreflang="en">Management</a></div> </div> <div class="field field--name-key-themes field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/key-themes/entrepreneurship/" hreflang="en">Entrepreneurship</a></div> </div> <div class="field field--name-field-knowledge-categories field--type-entity-reference field--label-inline"> <div class="field__label">Knowledge Categories</div> <div class="field__items"> <div class="field__item"><a href="/business-school/category/knowledge-categories/entrepreneurship-innovation" hreflang="en">Entrepreneurship & Innovation</a></div> <div class="field__item"><a href="/business-school/category/knowledge-categories/management" hreflang="en">Management</a></div> </div> </div> <div class="field field--name-field-academic-area-ref field--type-entity-reference field--label-above"> <div class="field__label">Academic area</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/academic-areas/management-entrepreneurship/" hreflang="en">Management & Entrepreneurship </a></div> </div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/1116/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img 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class="field field--name-field-read-time field--type-estimated-read-time field--label-hidden field__item">3 minute read </div> <div class="field field--name-field-show-different-image-on-th field--type-boolean field--label-hidden field__item">Off</div> Wed, 15 Jan 2025 12:14:02 +0000 Shamita Harsh 7377 at /business-school Dr Poornima Luthra on advancing equity, diversity and inclusion in business and society /business-school/ib-knowledge/management/dr-poornima-luthra-advancing-equity-diversity-inclusion-business-society/ <h1 class="field title-huge field--name-title field--type-string field--label-hidden"> Dr Poornima Luthra on advancing equity, diversity and inclusion in business and society</h1> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Shamita Harsh</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-01-15T12:14:02+00:00" title="Wednesday, January 15, 2025 - 12:14" class="datetime">Wed, 15/01/2025 - 12:14</time></span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-10/Poornima%20Luthra%20-%20New%20academic%20-%202025-%20Cover%20image%20-%20blog%20-%201550%20x%20930%20%281%29.webp?h=27acd325&itok=OP_uapnR 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2025-10/Poornima%20Luthra%20-%20New%20academic%20-%202025-%20Cover%20image%20-%20blog%20-%201550%20x%20930%20%281%29.webp?h=27acd325&itok=1LPQJI5E 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2025-10/Poornima%20Luthra%20-%20New%20academic%20-%202025-%20Cover%20image%20-%20blog%20-%201550%20x%20930%20%281%29.webp?h=27acd325&itok=D3We749s 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2025-10/Poornima%20Luthra%20-%20New%20academic%20-%202025-%20Cover%20image%20-%20blog%20-%201550%20x%20930%20%281%29.webp?h=27acd325&itok=4murbZS3 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-10/Poornima%20Luthra%20-%20New%20academic%20-%202025-%20Cover%20image%20-%20blog%20-%201550%20x%20930%20%281%29.jpg?h=27acd325&itok=OP_uapnR 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2025-10/Poornima%20Luthra%20-%20New%20academic%20-%202025-%20Cover%20image%20-%20blog%20-%201550%20x%20930%20%281%29.jpg?h=27acd325&itok=1LPQJI5E 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2025-10/Poornima%20Luthra%20-%20New%20academic%20-%202025-%20Cover%20image%20-%20blog%20-%201550%20x%20930%20%281%29.jpg?h=27acd325&itok=D3We749s 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2025-10/Poornima%20Luthra%20-%20New%20academic%20-%202025-%20Cover%20image%20-%20blog%20-%201550%20x%20930%20%281%29.jpg?h=27acd325&itok=4murbZS3 1x"></source><img loading="eager" width="960" height="576" alt="Poornima Luthra" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-10/Poornima%20Luthra%20-%20New%20academic%20-%202025-%20Cover%20image%20-%20blog%20-%201550%20x%20930%20%281%29.jpg?h=27acd325&itok=OP_uapnR" /></picture></div> <div class="field field--name-content-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section class="paragraph paragraph--bnk-footer-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article class="blogs-listing"><h2 class="blogs-listing__heading">More blogs</h2> <div class="blogs-listing__items"> <div class="views-element-container"><div class="view view-flexible-knowledge-listings view-id-flexible_knowledge_listings view-display-id-listing_1 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data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-09/Network%20of%20people.jpg?h=06ac0d8c&itok=fhDqjY3h 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-09/Network%20of%20people.jpg?h=06ac0d8c&itok=lYeb7YkC 1x"></source><img loading="eager" width="560" height="448" alt="Network of icons" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-09/Network%20of%20people.jpg?h=06ac0d8c&itok=fhDqjY3h" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-09-09T12:00:00Z" class="datetime">9 September 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7523" class="blog-listing-item__title">Decentralised Autonomous Organisations rethink the role of bosses. 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margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>Creating inclusive workplaces is no longer just a moral imperative but a business necessity. For Dr. Poornima Luthra, incoming Principal Lecturer of People, Culture & Inclusion and Deputy Head of Department (Teaching) at 51Թ Business School, the challenge lies in bridging rigorous academic research with practical tools that enable organisations to foster equity, diversity and inclusion (EDI). </p> <p>An award-winning author, speaker and educator, Dr. Luthra has spent nearly two decades building expertise in talent management and inclusive leadership across Europe and Asia. Her books Can I Say That? (2025), Leading Through Bias (2024), The Art of Active Allyship (2022) and Diversifying Diversity (2021) have positioned her as one of the foremost global voices on DEI. She is also a contributor to Harvard Business Review and a trusted advisor to global organisations including Deloitte, L’Oréal, Carlsberg, Novo Nordisk and Médecins Sans Frontières. </p> <p>The School continues to strengthen the belief that the future of business leadership is deeply rooted in inclusion and Dr Luthra is excited to contribute to shaping future leaders with diverse representation and adaptability. </p> <p>“I am thrilled to join 51Թ Business School as it offers a dynamic environment at the forefront of global business education and research,” she says. “The School’s strong commitment to innovation, interdisciplinary collaboration and real-world impact aligns perfectly with my vision for advancing knowledge and nurturing future leaders.” </p> <p></p> </div> </div> </div> </div> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h3><strong>Carving a space with global recognition and impact </strong></h3> <p>Dr. Luthra’s contributions to rethinking inclusion have earned her widespread recognition. In 2023, Thinkers50 named her among the world’s 30 up-and-coming management thinkers and listed her books The Art of Active Allyship and Can I Say That? among the top 10 management books of 2023 and 2025. The same year, she won the Nordic Blaze Inclusion Awards in the Trailblazer category, further underlining her impact as a thought leader shaping inclusive business practices worldwide. </p> <p>As a keynote and TEDx speaker, she creates transformative learning experiences that empower individuals to recognise bias, practice allyship and embed inclusive leadership in their everyday work. Through her consultancy, TalentED, she supports organisations in making sustainable changes to culture and practice, ensuring diversity is not only celebrated but embedded in business strategy. </p> <p>At 51Թ, Dr. Luthra brings this global expertise into the classroom, equipping students and future leaders with the skills to lead inclusively in complex, international contexts. Her work demonstrates how rigorous research, when paired with practical application, can shift organisational mindsets that enable real change. </p> <p>With her mix of global perspectives and practical insight, Dr. Luthra is charting a new course for how business schools and businesses alike approach talent and inclusion in the 21st century. </p> </div> </div> </div> </div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-blue paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--flexible-page-call-to-action call-to-action" data-aos="fade-up" data-aos-delay="300" data-aos-duration="1200"><h2 class="call-to-action__heading"> Read about the new faculty joining the Business School </h2> <ul class="call-to-action__links"><li class="call-to-action__link-item"> <a href="/business-school/news/imperial-business-school-welcomes-global-scholars-new-faculty-2025-26/" class="call-to-action__link call-to-action__link--solid--">Explore our latest faculty appointments</a> </li> </ul></article></div> </div> </section><div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/culture-and-inclusion" hreflang="en">Culture and Inclusion</a></div> <div class="field__item"><a href="/business-school/category/key-topics/gender" hreflang="en">Gender</a></div> <div class="field__item"><a href="/business-school/category/key-topics/management" hreflang="en">Management</a></div> </div> <div class="field field--name-key-themes field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/key-themes/digital-transformation/" hreflang="en">Digital transformation</a></div> </div> <div class="field field--name-field-knowledge-categories field--type-entity-reference field--label-inline"> <div class="field__label">Knowledge Categories</div> <div class="field__items"> <div class="field__item"><a href="/business-school/category/knowledge-categories/management" hreflang="en">Management</a></div> </div> </div> <div class="field field--name-field-academic-area-ref field--type-entity-reference field--label-above"> <div class="field__label">Academic area</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/academic-areas/management-entrepreneurship/" hreflang="en">Management & Entrepreneurship </a></div> </div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/1116/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a href="https://www.linkedin.com/sharing/share-offsite?url=/business-school/taxonomy/term/1116/feed&amp;title=&amp;source=/business-school/taxonomy/term/1116/feed" target="_blank" aria-label="Share on Linkedin"> <img src="/business-school/modules/composer/social_media/icons/linkedin.svg" alt="Linkedin" /></a> <a href="mailto:?subject=&amp;body=Check out this site /business-school/taxonomy/term/1116/feed" target="_blank" aria-label="Share on Email"> <img src="/business-school/modules/composer/social_media/icons/email.svg" alt="Email" /></a> </div> </div> <h2 class="field subtitle field--name-field-subtitle field--type-string field--label-hidden">From bestselling books to keynotes to advising global organisations, Dr Luthra joins 51Թ Business School to inspire the next generation of inclusive leaders</h2> <div class="field field--name-field-media-caption field--type-string field--label-above"> <span class="blue-line"></span>Main image: Poornima Luthra</div> <div class="field field--name-field-read-time field--type-estimated-read-time field--label-hidden field__item">2 minute read </div> <div class="field field--name-field-show-different-image-on-th field--type-boolean field--label-hidden field__item">Off</div> Wed, 15 Jan 2025 12:14:02 +0000 Shamita Harsh 7376 at /business-school Sustainable consumption: What’s holding us back and what can be done about it /business-school/ib-knowledge/management/sustainable-consumption-whats-holding-us-back-and-what-can-be-done-about-it/ <h1 class="field title-huge field--name-title field--type-string field--label-hidden"> Sustainable consumption: What’s holding us back and what can be done about it</h1> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Eduardo B. Andrade</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-01-15T12:14:02+00:00" title="Wednesday, January 15, 2025 - 12:14" class="datetime">Wed, 15/01/2025 - 12:14</time></span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-10/Sustainable%20consumption%20-%20IBK%20article%20-%20Eduardo%20B%20Andrade%20-%20Feature%20image%20-%201550%20x%20930.webp?h=27acd325&itok=_4uriVKf 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" 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blog-listing-item__details--full"> <time datetime="2026-09-09T12:00:00Z" class="datetime">9 September 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7523" class="blog-listing-item__title">Decentralised Autonomous Organisations rethink the role of bosses. 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But who really has the power?" class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/management-strategy-leadership-technology/decentralised-autonomous-organisations/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="600"> <article class="node node--type-flexible-knowledge node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/UK%20bank%20notes%20and%20coins.webp?h=06ac0d8c&itok=iXSJEWEC 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/UK%20bank%20notes%20and%20coins.webp?h=06ac0d8c&itok=7ZIu2iOi 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/UK%20bank%20notes%20and%20coins.jpg?h=06ac0d8c&itok=iXSJEWEC 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/UK%20bank%20notes%20and%20coins.jpg?h=06ac0d8c&itok=7ZIu2iOi 1x"></source><img loading="eager" width="560" height="448" alt="UK bank notes and coins" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/UK%20bank%20notes%20and%20coins.jpg?h=06ac0d8c&itok=iXSJEWEC" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-08-27T12:00:00Z" class="datetime">27 August 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7517" class="blog-listing-item__title">Do big bonuses really affect employee behaviour?</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Do big bonuses really affect employee behaviour?" class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/finance/do-big-bonuses-really-affect-employee-behaviour/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="900"> <article class="node node--type-flexible-knowledge node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/AI%20meeting.webp?h=87b4785c&itok=mwcfGzvV 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/AI%20meeting.webp?h=87b4785c&itok=Ht2oQf7_ 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/AI%20meeting.jpg?h=87b4785c&itok=mwcfGzvV 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/AI%20meeting.jpg?h=87b4785c&itok=Ht2oQf7_ 1x"></source><img loading="eager" width="560" height="448" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/AI%20meeting.jpg?h=87b4785c&itok=mwcfGzvV" aria-hidden="true" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-08-03T12:00:00Z" class="datetime">3 August 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7515" class="blog-listing-item__title">Why making AI too easy to use is a risk for business </h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Why making AI too easy to use is a risk for business " class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/technology/why-making-ai-too-easy-use-risk-business/" rel="bookmark">Read more</a> </div> </article></div> </div> </div> </div> </div> </div> </article></div> </div> </section></div> </div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2025-10-21T12:00:00Z" class="datetime">21 October 2025</time></div> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>The global ‘consumer class’ is predicted to reach <a href="https://www.weforum.org/stories/2025/07/against-the-odds-how-has-the-world-achieved-middle-class-dominance/" target="_blank">5.7 billion within the next decade</a>. As the demands on the planet’s natural resources continue to grow, this group—especially the wealthier segments—has a key role to play in mitigating climate change and environmental degradation through sustainable consumption.   </p> <p>To date, however, this has proved challenging – people have genuine environmental concerns, but <a href="/business-school/ib-knowledge/marketing/do-consumers-really-care-about-sustainability/" target="_blank">frequently fail to translate these</a> into sustainable, environmentally friendly consumer habits. <a href="https://myscp.onlinelibrary.wiley.com/doi/10.1002/jcpy.70003" target="_blank">Our latest research</a> explores why this is the case and how we can address the problem, identifying a range of barriers to sustainable consumption and ways for consumers, businesses and policymakers to overcome them.  </p> <h3><strong>Mapping the problem </strong></h3> <p>To understand the obstacles, it’s useful to break them down into three main categories: market, individual and societal. Market obstacles relate to products and services themselves, including price, availability and perceived quality. Individual obstacles are rooted in people’s motivations and beliefs, including awareness, biases and understanding of impact. Societal obstacles relate to influences that arise from the social environment, such as norms, political identity and socioeconomic status. </p> <p>Within each of these categories, barriers can be overcome in two ways. They can be directly removed or reduced through targeted interventions (minimisation). And when structural constraints make barriers too entrenched to minimise, they can be worked around with creative solutions (circumvention). </p> <p></p> </div> </div> </div> </div> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h3><strong>Market obstacles </strong></h3> <p>Differences in the availability of a product or action, or how visible or convenient it is, can influence consumers’ decisions. Sustainable options and practices often suffer in this regard – recycling and repair take more effort than throwing things away or replacing them, while eco-friendly options can be outnumbered by plastic-wrapped rival products, for example. The sustainability premium that sees eco-friendly choices cost more is another barrier to sustainable consumption, while consumers may also view some of these products as lower-quality.  </p> <p>Policymakers can reduce the visibility advantage of unsustainable products by, for example, banning single-use plastics and taxing companies for excessive packaging, while making environmental benefits clearer through mandating consistent sustainability messaging on products, packaging and ads. Right-to-repair laws, meanwhile, can trigger the growth of a repair-and-reuse infrastructure.  </p> <p>Alternatively, retailers could further increase the availability and salience of second-hand options, which often happen to be more sustainable and cheaper than the conventional alternatives. Manufacturers and shops could bundle unsustainable and eco-friendly options together, giving consumers the opportunity to at least try more sustainable options.  </p> <p lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB">Marketing campaigns that attach sustainability perceptions to manufacturers as a whole, rather than to individual product features, provide an opportunity to boost overall perceived quality and link quality and sustainability in consumers’ minds. </p> <h3><strong>Individual obstacles </strong></h3> <p>Sustainable choices are strongly impacted by the extent to which consumers spontaneously think of sustainability when considering their options, and the perceived impact that an eco-friendly choice might have. Common biases towards wanting to own items or preferring the default option, meanwhile, are strong drivers of waste and overconsumption.  </p> <p>Education can help, both by more entrenching sustainable principles in consumers’ minds and by teaching them about the environmental impact of ownership and choices. At the same time, it can also be helpful to embed sustainability into product attributes people already prioritise, for example, focusing on the health impacts of microplastics to encourage eco-friendly packaging choices.  </p> <p>On a simpler level, changing the narrative by presenting sustainable options as the status quo (rather than the alternative) can help circumvent biases by relying on inertia rather than engagement. Research has found this to be effective in normalising renewable energy, reducing meat consumption, and boosting sustainable investing. It may also help overcome the tendency to own a product rather than to rent it.  </p> <h3><strong>Societal obstacles </strong></h3> <p>In much of modern life, unsustainable consumption has become the norm, including in transport, household energy and nutrition. People’s political views and class perception can strengthen these norms and set them against change. Socioeconomic differences exacerbate the damage this causes, with the wealthiest responsible for the most environmental damage, and the least wealthy worst affected by the consequences. </p> <p>Messaging is key to overcoming these barriers. For example, sustainability communication that is more in line with one’s political identity is more likely to be effective. If these messages are delivered by a body or an individual with existing standing among a particular group, they can be even more impactful. </p> <p>Similarly, messaging or events that deliberately or spontaneously signal a green norm can help change behaviours. Consumers are more likely to install solar panels or heat pumps if they see their neighbours doing so. Gamifying sustainable habits, e.g. by offering points and rewards for eco-friendly choices, can also help to reset norms by activating alternative motivational pathways. </p> <h3><strong>Future potential </strong></h3> <p>Our research sets out the primary obstacles to sustainable consumption, some proven and promising ways to minimise or circumnavigate them, and – critically – the gaps where further research could explore new or more impactful solutions. In this way, it can serve as a roadmap for developing our understanding of environmentally friendly consumption and how to promote it, which will be vital as we move towards an ever more consumer-driven global society. </p> <p> </p> <p><em>This article draws on findings from “<a href="https://myscp.onlinelibrary.wiley.com/doi/10.1002/jcpy.70003" target="_blank">Obstacles and Opportunities for Sustainable Consumption: A Comprehensive Conceptual Model, Literature Review, and Research Agenda</a>” by Eduardo B. Andrade (51Թ) and Yan Vieites (FGV-EBAPE (Escola Brasileira de Administração Pública e de Empresas)) </em></p> </div> </div> </div> </div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-blue paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--flexible-page-call-to-action call-to-action" data-aos="fade-up" data-aos-delay="300" data-aos-duration="1200"><h2 class="call-to-action__heading"> Find out more about the research </h2> <ul class="call-to-action__links"><li class="call-to-action__link-item"> <a href="https://myscp.onlinelibrary.wiley.com/doi/10.1002/jcpy.70003" class="call-to-action__link call-to-action__link--solid--">Read Eduardo B Andrade's paper</a> </li> </ul></article></div> </div> </section><div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/consumers" hreflang="en">Consumers</a></div> <div class="field__item"><a href="/business-school/category/key-topics/management" hreflang="en">Management</a></div> <div class="field__item"><a href="/business-school/category/key-topics/sustainability" hreflang="en">Sustainability</a></div> </div> <div class="field field--name-key-themes field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/key-themes/sustainability-and-climate-change/" hreflang="en">Sustainability and climate change</a></div> </div> <div class="field field--name-field-knowledge-categories field--type-entity-reference field--label-inline"> <div class="field__label">Knowledge Categories</div> <div class="field__items"> <div class="field__item"><a href="/business-school/category/knowledge-categories/management" hreflang="en">Management</a></div> </div> </div> <div class="field field--name-field-academic-area-ref field--type-entity-reference field--label-above"> <div class="field__label">Academic area</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/academic-areas/management-entrepreneurship/" hreflang="en">Management & Entrepreneurship </a></div> </div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/1116/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a href="https://www.linkedin.com/sharing/share-offsite?url=/business-school/taxonomy/term/1116/feed&amp;title=&amp;source=/business-school/taxonomy/term/1116/feed" target="_blank" aria-label="Share on Linkedin"> <img src="/business-school/modules/composer/social_media/icons/linkedin.svg" alt="Linkedin" /></a> <a href="mailto:?subject=&amp;body=Check out this site /business-school/taxonomy/term/1116/feed" target="_blank" aria-label="Share on Email"> <img src="/business-school/modules/composer/social_media/icons/email.svg" alt="Email" /></a> </div> </div> <h2 class="field subtitle field--name-field-subtitle field--type-string field--label-hidden">New research reveals how policy and behavioural insight can move the dial on the sustainable consumption gap</h2> <div class="field field--name-field-media-caption field--type-string field--label-above"> <span class="blue-line"></span>Main image: Newman Studio / iStock via Getty Images</div> <div class="field field--name-field-read-time field--type-estimated-read-time field--label-hidden field__item">4 minute read </div> <div class="field field--name-field-show-different-image-on-th field--type-boolean field--label-hidden field__item">Off</div> Wed, 15 Jan 2025 12:14:02 +0000 Eduardo B. Andrade 7374 at /business-school