Competition /business-school/ en Attending the NIBC Global Investment Banking Competition /business-school/blogs/student-blog/attending-the-nibc-global-investment-banking-competition/ <h1 class="field title-huge field--name-title field--type-string field--label-hidden"> Attending the NIBC Global Investment Banking Competition </h1> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2023-05/Maz%20group%20shotblog.webp?h=a610a299&itok=SksTMuIJ 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2023-05/Maz%20group%20shotblog.webp?h=a610a299&itok=CH2_MG5g 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2023-05/Maz%20group%20shotblog.webp?h=a610a299&itok=gXumTLDH 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2023-05/Maz%20group%20shotblog.webp?h=a610a299&itok=50oI1pNV 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2023-05/Maz%20group%20shotblog.jpeg?h=a610a299&itok=SksTMuIJ 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2023-05/Maz%20group%20shotblog.jpeg?h=a610a299&itok=CH2_MG5g 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2023-05/Maz%20group%20shotblog.jpeg?h=a610a299&itok=gXumTLDH 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2023-05/Maz%20group%20shotblog.jpeg?h=a610a299&itok=50oI1pNV 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2023-05/Maz%20group%20shotblog.jpeg?h=a610a299&itok=SksTMuIJ" aria-hidden="true" /></picture></div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Helen Richardson</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-02-18T09:13:30+00:00" title="Tuesday, February 18, 2025 - 09:13" class="datetime">Tue, 18/02/2025 - 09:13</time></span> <div class="field field--name-content-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-footer-page-builder paragraph--view-mode--default paragraph--section--colour--section-silver paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="blogs-listing"><div class="blogs-listing__items"> <div class="views-element-container"><div class="view view-flexible-blog-listings view-id-flexible_blog_listings view-display-id-listing_1 js-view-dom-id-c14acc5fd82c54b6166fc0e02afe040e13bb363d822609df68b64308f15372e0"> <div class="view-content"> <div class="listing-blocks listing-blocks--grid"> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="300"> <article class="node node--type-flexible-blog node--view-mode-flexible-page-builder blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2025-10/Finance%20Suite%20Cohort.webp?h=87b4785c&itok=HmWPdOzk 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2025-10/Finance%20Suite%20Cohort.webp?h=87b4785c&itok=gyr0ZBUo 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2025-10/Finance%20Suite%20Cohort.jpg?h=87b4785c&itok=HmWPdOzk 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2025-10/Finance%20Suite%20Cohort.jpg?h=87b4785c&itok=gyr0ZBUo 1x"></source><img loading="eager" width="560" height="448" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2025-10/Finance%20Suite%20Cohort.jpg?h=87b4785c&itok=HmWPdOzk" aria-hidden="true" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"><time datetime="2025-10-29T12:00:00Z" class="datetime">29 October 2025</time> Student blog</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7416" class="blog-listing-item__title">Meet the Finance Masters' Class of 2026</h3> <div class="blog-listing-item__summary"><p>This year’s Finance students are a global, diverse and ambitious group of individuals looking to drive innovation and make an impact in the business landscape. Meet them in our latest blog.</p> </div> <a aria-label="Read more about Meet the Finance Masters&#039; Class of 2026" class="blog-listing-item__link link--arrow" href="/business-school/blogs/student-blog/meet-the-finance-masters-class-2026/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="600"> <article class="node node--type-flexible-blog node--view-mode-flexible-page-builder blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2025-07/Malek%20Gedeon%20Blog%20Header.webp?h=87b4785c&itok=2Xt9P9DO 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2025-07/Malek%20Gedeon%20Blog%20Header.webp?h=87b4785c&itok=4EzOYMkd 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2025-07/Malek%20Gedeon%20Blog%20Header.jpg?h=87b4785c&itok=2Xt9P9DO 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2025-07/Malek%20Gedeon%20Blog%20Header.jpg?h=87b4785c&itok=4EzOYMkd 1x"></source><img loading="eager" width="560" height="448" alt="Malek Gedeon Blog Header" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2025-07/Malek%20Gedeon%20Blog%20Header.jpg?h=87b4785c&itok=2Xt9P9DO" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"><time datetime="2025-06-30T12:00:00Z" class="datetime">30 June 2025</time> Alumni</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7325" class="blog-listing-item__title">Alumni Q&A: Malek Gedeon (MSc Finance 2016)</h3> <div class="blog-listing-item__summary"><p>Malek Gedeon (MSc Finance 2016) is a Lebanese entrepreneur and the Cofounder of Gedeon Group, a fast-growing company revolutionizing fashion retail and distribution across the Middle East and Africa.</p> </div> <a aria-label="Read more about Alumni Q&amp;A: Malek Gedeon (MSc Finance 2016)" class="blog-listing-item__link link--arrow" href="/business-school/blogs/alumni/alumni-qa-malek-gedeon-msc-finance-2016/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="900"> <article class="node node--type-flexible-blog node--view-mode-flexible-page-builder blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2025-04/Bruna%20Travassos.webp?h=87b4785c&itok=_Wga2yTO 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2025-04/Bruna%20Travassos.webp?h=87b4785c&itok=89p9rNFQ 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2025-04/Bruna%20Travassos.jpg?h=87b4785c&itok=_Wga2yTO 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2025-04/Bruna%20Travassos.jpg?h=87b4785c&itok=89p9rNFQ 1x"></source><img loading="eager" width="560" height="448" alt="Bruna Travassos" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2025-04/Bruna%20Travassos.jpg?h=87b4785c&itok=_Wga2yTO" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"><time datetime="2025-04-29T12:00:00Z" class="datetime">29 April 2025</time> Scholarship blog</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7270" class="blog-listing-item__title">Empowering Futures Scholarship</h3> <div class="blog-listing-item__summary"><p>Bruna Travassos, MSc Finance student and Empowering Futures Scholarship recipient, shares her experience successfully securing the scholarship.</p></div> <a aria-label="Read more about Empowering Futures Scholarship" class="blog-listing-item__link link--arrow" href="/business-school/blogs/scholarship-blog/empowering-futures-scholarship/" rel="bookmark">Read more</a> </div> </article></div> </div> </div> </div> </div> </div> </article></div> </div> </section></div> </div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2023-05-11T12:00:00Z" class="datetime">11 May 2023</time></div> <div class="field field--name-field-blog-type field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/blog-type/student-blog" hreflang="en">Student blog</a></div> </div> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-silver paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p><em><a href="/business-school/programmes/msc-finance/">MSc Finance </a>student, Mazin Seid shares his experience attending and representing 51Թ Business School at the NIBC Global Investment Banking Competition. </em></p> </div> </div> </div> </div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>It was an honour to represent 51Թ Business School at the NIBC Global Investment Banking Competition alongside my classmates, Storm Andreas Larsen, Cameron McRobb and <span><span><span>Iulia</span></span></span> Tertilova. We’re delighted to say that we made it to the final stage of the competition in Vancouver! In this blog, I shine a light on our visit to Canada and give you an insight into what we learned from this opportunity. </p> <h2>What is the Global Investment Banking Competition? </h2> <p>Hosted in Vancouver, The NIBC Global Investment Banking Competition brings together teams of university students from around the world to act as Investment Banking Analysts through two rounds of competition. It is designed to mimic the high-pressure banking environment as competitors are required to pitch solutions to a series of corporate finance problems along the way. This year, both rounds of the competition were set within the Healthcare sector, specifically focusing on Dentalcorp - one of the largest dental support organisations in Canada. </p> <h3>The First Round </h3> <p>The first round case study was relatively broad in nature. The case study introduced the Canadian Dental Support Organisation space as one that is ripe for industry consolidation and mentioned that there were private equity players active in consolidation plays. To add a sense of urgency, we were told that Dentalcorp received an unsolicited takeover offer from another player. Our task was to pitch potential options to Dentalcorp’s board of directors in response to recent industry consolidation activity. Our main recommendation was the merger of Dentalcorp with 123Dentist, one of the largest networks of dental practices in Canada. </p> <p>There certainly was a lot to cover for the first round! To begin with, all our recommendations had to be strategically sound, which called for an understanding of the industry specifically within Canada and of the other key players in the space. To come up with our recommendations, we had to value Dentalcorp as a business, putting into practice the valuation techniques we learned in our<a href="/business-school/programmes/msc-finance/programme/core-modules/"> Business Valuation and Corporate Finance classes</a> before the competition. We knew that we would be assessed on our attention to detail, so we were particularly careful when putting together our slides. Alongside the pitchbook, we also had a video submission, as well as the supporting financial models to back our numbers. </p> <h3>The Second Round </h3> <p>A few weeks later, we were surprised to receive an email containing an invitation to the final round in Vancouver! From over 1000 submissions, we made it to the final 54, but we knew this round would be a lot tougher. Alongside our coursework and exam preparation, we agreed to set aside a couple of days to run through practice cases ahead of the competition. </p> <p>On the 28th March, we arrived at the Pan Pacific hotel in Vancouver where we were briefed on the competition ahead. The final round case was also on Dentalcorp but was more specific this time; our pitch was to a group of private equity sponsors that were considering a management-led buyout of Dentalcorp, or a roll-up of a series of smaller dental practices across Canada. We had to present a case for the venture that would provide our private equity investors with the most value. </p> <p>The final round was split into three parts; firstly, we were given the final round case early the next morning and were required to submit the pitch in no later than six hours. Following submission, we took a taxi to Scotiabank Tower to present our ideas in a boardroom to a panel of bankers. This stage would whittle down the 54 teams to nine. The remaining teams had another round of pitches to complete, narrowing down to only three teams. The final three teams would present to a panel of managing directors across Investment Banking and Private Equity firms in the Final Gala Dinner. The committee organised a series of speaker sessions throughout the competition. </p> </div> </div> </div> </div> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--view-mode--default paragraph--margin flexible-images-section"> <div class="flexible-images-section__container"> <div class="field field--name-field-images field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item image-item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--view-mode--default paragraph--margin flexible-image-section" data-aos="fade-up" data-aos-duration="1200"><div class="flexible-image-section__container"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2023-05/NIBC%20speakers.webp?h=08b866d1&itok=kVb2ZgsA 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2023-05/NIBC%20speakers.webp?h=08b866d1&itok=mQdQSMLz 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2023-05/NIBC%20speakers.webp?h=08b866d1&itok=yi08RnNM 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2023-05/NIBC%20speakers.webp?h=08b866d1&itok=iFx8mtn6 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2023-05/NIBC%20speakers.jpg?h=08b866d1&itok=kVb2ZgsA 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2023-05/NIBC%20speakers.jpg?h=08b866d1&itok=mQdQSMLz 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2023-05/NIBC%20speakers.jpg?h=08b866d1&itok=yi08RnNM 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2023-05/NIBC%20speakers.jpg?h=08b866d1&itok=iFx8mtn6 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2023-05/NIBC%20speakers.jpg?h=08b866d1&itok=kVb2ZgsA" aria-hidden="true" /></picture></div> </div> </article></div> <div class="field__item image-item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--view-mode--default paragraph--margin flexible-image-section" data-aos="fade-up" data-aos-duration="1200"><div class="flexible-image-section__container"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2023-05/NIBC%20banners.webp?h=9dfbd3e9&itok=ed-sBsGl 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2023-05/NIBC%20banners.webp?h=9dfbd3e9&itok=KpQ-SdJj 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2023-05/NIBC%20banners.webp?h=9dfbd3e9&itok=Ua-yPgmK 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2023-05/NIBC%20banners.webp?h=9dfbd3e9&itok=60cRixDR 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2023-05/NIBC%20banners.jpg?h=9dfbd3e9&itok=ed-sBsGl 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2023-05/NIBC%20banners.jpg?h=9dfbd3e9&itok=KpQ-SdJj 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2023-05/NIBC%20banners.jpg?h=9dfbd3e9&itok=Ua-yPgmK 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2023-05/NIBC%20banners.jpg?h=9dfbd3e9&itok=60cRixDR 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2023-05/NIBC%20banners.jpg?h=9dfbd3e9&itok=ed-sBsGl" aria-hidden="true" /></picture></div> </div> </article></div> </div> </div> </div> </div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>We only made it as far as the first boardroom presentation in the final stage, but we learned so much in the process. The biggest takeaway was that it’s a lot easier now to imagine what investment bankers do on a day-to-day basis through the valuation exercises and boardroom presentations we participated in. Producing a boardroom pitch in the space of a few hours certainly gave us an idea of the time pressure to expect on the job! It was also an excellent opportunity to get feedback from industry professionals on our approach at the end of our pitches, as well as a chance to meet dozens of students from around the world who all share the same passion for Finance. </p> <h3>Rounding Up </h3> <p>All of this would have not been possible without the support we obtained from  51Թ Business School- we are tremendously grateful that the Business School covered a substantial proportion of the costs for the entire competition. We also had the backing of Dr Jamie Coen, our Corporate Finance professor throughout the competition, who taught us the fundamentals in our first term to be able to participate. Having studied my undergraduate degree at 51Թ London, the choice to return for a Master’s was an easy one; I knew from experience that 51Թ works hard to support and to provide opportunities for its students, particularly in career-related activities. </p> <p>For those who are considering competing in the future, my advice would be to go in with a game plan. Certain activities will play to certain team members’ strengths, so it is important to understand these well before travelling to Vancouver to be as efficient a team as possible. I would also stress the importance of setting aside at least two or three days to practice cases before doing it for real. You’ll get an idea of what parts of the pitch take the longest to complete, and what the key assumptions and decisions will be in the financial models. Remember to cover all deal types and <span><span><span>and not just your traditional merger! </span></span></span>Lastly, don’t forget to have fun. As much as you’ll be working hard, the programme is designed for you to get to know your peers informally and to widen your network. While you’re there, be sure to set aside some time to explore what Vancouver has to offer. </p> <p><strong>Written by Mazin Seid, MSc Finance </strong></p> </div> </div> </div> </div> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--view-mode--default paragraph--margin flexible-images-section"> <div class="flexible-images-section__container"> <div class="field field--name-field-images field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item image-item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--view-mode--default paragraph--margin flexible-image-section" data-aos="fade-up" data-aos-duration="1200"><div class="flexible-image-section__container"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2023-05/Mazin%20Seid%20team.webp?h=08b866d1&itok=AjAdKDKI 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2023-05/Mazin%20Seid%20team.webp?h=08b866d1&itok=PmS3az4v 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2023-05/Mazin%20Seid%20team.webp?h=08b866d1&itok=cyiwb4sO 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2023-05/Mazin%20Seid%20team.webp?h=08b866d1&itok=IMxKiyGc 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2023-05/Mazin%20Seid%20team.jpg?h=08b866d1&itok=AjAdKDKI 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2023-05/Mazin%20Seid%20team.jpg?h=08b866d1&itok=PmS3az4v 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2023-05/Mazin%20Seid%20team.jpg?h=08b866d1&itok=cyiwb4sO 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2023-05/Mazin%20Seid%20team.jpg?h=08b866d1&itok=IMxKiyGc 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2023-05/Mazin%20Seid%20team.jpg?h=08b866d1&itok=AjAdKDKI" aria-hidden="true" /></picture></div> </div> </article></div> <div class="field__item image-item"> <article style="margin-top: 0rem; 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margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-blue paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--explore-more paragraph--view-mode--default explore-more"><div class="explore-more__items"> <div class="explore-more__item explore_more_items" data-aos="fade-up" data-aos-delay="300"> <article class="flexible-cta"><a class="flexible-cta__card" href="/business-school/programmes/msc-finance/"> <div class="flexible-cta__content"> <h3 class="flexible-cta__heading">Learn more about MSc Finance</h3> <div class="flexible-cta__description"> <p>MSc Finance at 51Թ Business School will transform you career and help secure your future in the finance sector.</p> </div> <span class="flexible-cta__icon"></span> </div> </a> </article></div> <div class="explore-more__item explore_more_items" data-aos="fade-up" data-aos-delay="600"> <article class="flexible-cta"><a class="flexible-cta__card" href="/business-school/programmes/msc-programmes/brochure-request/"> <div class="flexible-cta__content"> <h3 class="flexible-cta__heading">Download a brochure</h3> <div class="flexible-cta__description"> <p>Read more about MSc Masters' Programmes at 51Թ Business School in our brochure.</p> </div> <span class="flexible-cta__icon"></span> </div> </a> </article></div> <div class="explore-more__item explore_more_items" data-aos="fade-up" data-aos-delay="900"> <article class="flexible-cta"><a class="flexible-cta__card" href="/business-school/programmes/msc-finance/meet-our-students/"> <div class="flexible-cta__content"> <h3 class="flexible-cta__heading">Attend an event</h3> <div class="flexible-cta__description"> <p>Our reputation as a world-leading university attracts high calibre students from across the world. Each cohort is as unique as the next.</p> </div> <span class="flexible-cta__icon"></span> </div> </a> </article></div> </div> </article></div> </div> </section><div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/banking" hreflang="en">Banking</a></div> <div class="field__item"><a href="/business-school/category/key-topics/competition" hreflang="en">Competition</a></div> <div class="field__item"><a href="/business-school/category/key-topics/finance" hreflang="en">Finance</a></div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/1424/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a href="https://www.linkedin.com/sharing/share-offsite?url=/business-school/taxonomy/term/1424/feed&amp;title=&amp;source=/business-school/taxonomy/term/1424/feed" target="_blank" aria-label="Share on Linkedin"> <img src="/business-school/modules/composer/social_media/icons/linkedin.svg" alt="Linkedin" /></a> <a href="https://twitter.com/intent/tweet?url=/business-school/taxonomy/term/1424/feed&amp;status=+/business-school/taxonomy/term/1424/feed" target="_blank" aria-label="Share on Twitter"> <img src="/business-school/themes/custom/icbs/images/twitter-black.svg" alt="Twitter" /></a> <a href="mailto:?subject=&amp;body=Check out this site /business-school/taxonomy/term/1424/feed" target="_blank" aria-label="Share on Email"> <img src="/business-school/modules/composer/social_media/icons/email.svg" alt="Email" /></a> </div> </div> <div class="field field--name-field-programme-ref field--type-entity-reference field--label-above"> <div class="field__label">Programme</div> <div class="field__items"> <div class="field__item"><a href="/business-school/admin/content/course/16" hreflang="en">MSc Finance</a></div> </div> </div> <div class="field field--name-field-read-time field--type-estimated-read-time field--label-hidden field__item">5 minute read </div> Tue, 18 Feb 2025 09:13:30 +0000 Helen Richardson 7088 at /business-school Top business school articles for students 2025 /business-school/ib-knowledge/strategy-leadership/top-business-school-articles-students-2025/ <h1 class="field title-huge field--name-title field--type-string field--label-hidden"> Top business school articles for students 2025</h1> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Evie Burrows-Taylor</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-01-29T15:14:32+00:00" title="Wednesday, January 29, 2025 - 15:14" class="datetime">Wed, 29/01/2025 - 15:14</time></span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2019-05/Mixed-group-of-students-at-outdoor-table%20%281%29.webp?h=a5da7f2e&itok=umuK8jlK 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2019-05/Mixed-group-of-students-at-outdoor-table%20%281%29.webp?h=a5da7f2e&itok=ywGWMrnB 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2019-05/Mixed-group-of-students-at-outdoor-table%20%281%29.webp?h=a5da7f2e&itok=KpFWYS5A 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2019-05/Mixed-group-of-students-at-outdoor-table%20%281%29.webp?h=a5da7f2e&itok=Y4aqkYea 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2019-05/Mixed-group-of-students-at-outdoor-table%20%281%29.jpg?h=a5da7f2e&itok=umuK8jlK 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2019-05/Mixed-group-of-students-at-outdoor-table%20%281%29.jpg?h=a5da7f2e&itok=ywGWMrnB 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2019-05/Mixed-group-of-students-at-outdoor-table%20%281%29.jpg?h=a5da7f2e&itok=KpFWYS5A 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2019-05/Mixed-group-of-students-at-outdoor-table%20%281%29.jpg?h=a5da7f2e&itok=Y4aqkYea 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2019-05/Mixed-group-of-students-at-outdoor-table%20%281%29.jpg?h=a5da7f2e&itok=umuK8jlK" aria-hidden="true" /></picture></div> <div class="field field--name-content-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-footer-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="blogs-listing"><a href="/business-school/ib-knowledge/" class="blogs-listing__link">More from IB Knowledge</a> </article></div> </div> </section></div> </div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2025-01-30T12:00:00Z" class="datetime">30 January 2025</time></div> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>We've compiled 10 of the most-read articles published by 51Թ Business School over the last 12 months. They cover a range of topics we know you will be interested in, from whether consumers really care about sustainability and how you can use humour to your advantage in a professional setting to carbon markets and effective marketing. </p> <p>Whether you want to learn more about the effect AI is having on the job market, or whether carbon markets really work, you will find practical tips and vital context right here. </p> <p><a href="/business-school/ib-knowledge/entrepreneurship-innovation/monica-ares-educations-digital-revolution/"><strong>Education's digital revolution</strong></a></p> <p>Given the pace and extent of technological development over the past few decades, it is surprising that education has remained a largely static, standardised experience. This is a situation Monica Arés, Executive Director of 51Թ Business School’s IDEA Lab, is determined to change.</p> <p><strong><a href="/business-school/ib-knowledge/marketing/do-consumers-really-care-about-sustainability/">Do consumers really care about sustainability?</a></strong></p> <p>As the world experiences a severe climate and biodiversity crisis, consumers indicate they care about sustainability – nevertheless they often fail to act on these principles. Professor Eduardo Andrade looks into whether consumers really think about the environmental impact of products, and what policymakers can do to encourage us all to make more eco-friendly choices. </p> <p><a href="/business-school/ib-knowledge/entrepreneurship-innovation/humourbragging-using-humour-success-business/"><strong>Using humour for success in business</strong></a></p> <p>Whether interviewing for a new job or seeking funding as an entrepreneur, it can be tricky to balance the need to promote your personal accomplishments without appearing arrogant. Dr Jieun Pai reveals how self-enhancing humour, or "humourbragging", can be used to ace your interview or pitch. </p> <p><a href="/business-school/ib-knowledge/marketing/how-create-more-effective-marketing-strategies-data/"><strong>Creating more effective marketing strategies with data</strong></a></p> <p>Professor Stephan Seiler explores the availability of pre-purchase data and how it's changing our ability to observe the "consumer journey". From the virtual stores and review sites people are visiting, to the products they browse from the comfort of their own homes, new insights highlight opportunities for its future use as the quality of data improves.</p> <p><a href="/business-school/ib-knowledge/health/obesity-how-can-governments-best-combat-rising-rates/"><strong>Combatting rising rates of obesity</strong></a></p> <p>Professor Franco Sassi, Director of 51Թ Business School's Centre for Health Economics & Policy Innovation, investigates whether authorities could draw on the success of the UK’s tax on sweetened drinks, and rethink consumption taxes across all foods to encourage people towards healthier diets.</p> <p><a href="/business-school/ib-knowledge/technology/how-ai-affecting-freelance-jobs/"><strong>How is AI affecting freelance jobs?</strong></a></p> <p>The rise of new generative AI tools such as Chat GPT has been swiftly followed by a substantial fall in demand for freelancers. Dr Xinrong Zhu investigates which industries generative AI is reshaping, the winners and losers of the automation of expertise, and what impact this will have on livelihoods and economies. </p> <p><a href="/business-school/ib-knowledge/finance-strategy-leadership/do-carbon-markets-work/"><strong>Do carbon markets work?</strong></a></p> <p>Ever since the EU created its market-based carbon policy, governments and businesses have been keen to see an impact. But analysing how effective policies can be on a noisy economic and global stage is complex. Here, Dr Mirabelle Muûls examines what we know, so far, about its effects. </p> <p><strong><a href="/business-school/ib-knowledge/technology/how-data-can-boost-charity-fundraising/">Boosting charity fundraising</a></strong></p> <p>Fundraising is an expensive and time-consuming business for charities: potential donors are unlikely to respond to digital appeals, yet mail and phone campaigns can be costly and inefficient. There is a better way, say Dr Sven Mikolon and Professor Wolfram Wiesemann, who have used data analytics and AI to provide insights into how charities and nonprofit organisations can raise cash – with marked success.  </p> <p><a href="/business-school/ib-knowledge/strategy-leadership/the-art-effective-conversation/"><strong>The art of effective conversation</strong></a></p> <p>Nearly every human activity involves conversation, whether spoken or written – and, in the workplace in particular, the stakes can be high. To know if a conversation is going well, people first need to be aware of their goals, but this is rarely the case. Research by Dr Michael Yeomans sets out a new framework that helps classify the different goals people might pursue in conversation, and how to use it to your advantage.</p> <p><strong><a href="/business-school/ib-knowledge/health-marketing/social-media-anxiety-what-doctors-can-do-help/">What doctors can do to help social media-driven anxiety</a></strong></p> <p>Increasingly, people are aware of the link between social media use and anxiety, which the World Health Organisation identifies as the most common type of mental disorder worldwide. An interdisciplinary team from 51Թ has developed a new framework that addresses how primary healthcare can play a key role in solving this growing health crisis. </p> </div> </div> </div> </div> </div> </section><div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/artificial-intelligence" hreflang="en">Artificial Intelligence</a></div> <div class="field__item"><a href="/business-school/category/key-topics/brand" hreflang="en">Brand</a></div> <div class="field__item"><a href="/business-school/category/key-topics/careers" hreflang="en">Careers</a></div> <div class="field__item"><a href="/business-school/category/key-topics/centre-climate-finance-and-investment" hreflang="en">Centre for Climate Finance and Investment</a></div> <div class="field__item"><a href="/business-school/category/key-topics/climate-change" hreflang="en">Climate Change</a></div> <div class="field__item"><a href="/business-school/category/key-topics/climate-finance" hreflang="en">Climate Finance</a></div> <div class="field__item"><a href="/business-school/category/key-topics/competition" hreflang="en">Competition</a></div> <div class="field__item"><a href="/business-school/category/key-topics/consumers" hreflang="en">Consumers</a></div> <div class="field__item"><a href="/business-school/category/key-topics/data" hreflang="en">Data</a></div> <div class="field__item"><a href="/business-school/category/key-topics/digital-transformation" hreflang="en">Digital Transformation</a></div> <div class="field__item"><a href="/business-school/category/key-topics/economy" hreflang="en">Economy</a></div> <div class="field__item"><a href="/business-school/category/key-topics/education-and-learning" hreflang="en">Education and Learning</a></div> <div class="field__item"><a href="/business-school/category/key-topics/entrepreneurship" hreflang="en">Entrepreneurship</a></div> <div 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href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/1424/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a href="https://www.linkedin.com/sharing/share-offsite?url=/business-school/taxonomy/term/1424/feed&amp;title=&amp;source=/business-school/taxonomy/term/1424/feed" target="_blank" aria-label="Share on Linkedin"> <img src="/business-school/modules/composer/social_media/icons/linkedin.svg" alt="Linkedin" /></a> <a href="https://twitter.com/intent/tweet?url=/business-school/taxonomy/term/1424/feed&amp;status=+/business-school/taxonomy/term/1424/feed" target="_blank" aria-label="Share on Twitter"> <img src="/business-school/themes/custom/icbs/images/twitter-black.svg" alt="Twitter" /></a> <a href="mailto:?subject=&amp;body=Check out this site /business-school/taxonomy/term/1424/feed" target="_blank" aria-label="Share on Email"> <img src="/business-school/modules/composer/social_media/icons/email.svg" alt="Email" /></a> </div> </div> <h2 class="field subtitle field--name-field-subtitle field--type-string field--label-hidden">From education's digital revolution to combatting the obesity epidemic, we present 10 of the most-read articles from the last 12 months on IB Knowledge.</h2> <div class="field field--name-field-read-time field--type-estimated-read-time field--label-hidden field__item">3 minute read </div> Wed, 29 Jan 2025 15:14:32 +0000 Evie Burrows-Taylor 7022 at /business-school How platforms can win by selling smarter, not harder /business-school/ib-knowledge/finance-marketing/how-platforms-can-win-selling-smarter-not-harder/ <h1 class="field title-huge field--name-title field--type-string field--label-hidden"> How platforms can win by selling smarter, not harder</h1> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Jiahua Wu</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-01-15T12:14:02+00:00" title="Wednesday, January 15, 2025 - 12:14" class="datetime">Wed, 15/01/2025 - 12:14</time></span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-07/Platforms%20job%20competition%20-%20Jiahua%20Wu%20-%20IBK%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.webp?h=27acd325&itok=lKJ-AHFl 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2025-07/Platforms%20job%20competition%20-%20Jiahua%20Wu%20-%20IBK%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.webp?h=27acd325&itok=_8sVJAnM 1x"></source><source 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data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-03/Quit%20boomerasking%20-%20IBK%20-%20Michael%20Yeomans%20-%20Cover%20image.webp?h=27acd325&itok=sdDO8wv7 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-03/Quit%20boomerasking%20-%20IBK%20-%20Michael%20Yeomans%20-%20Cover%20image.webp?h=27acd325&itok=VOIFHGhy 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-03/Quit%20boomerasking%20-%20IBK%20-%20Michael%20Yeomans%20-%20Cover%20image.jpg?h=27acd325&itok=sdDO8wv7 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-03/Quit%20boomerasking%20-%20IBK%20-%20Michael%20Yeomans%20-%20Cover%20image.jpg?h=27acd325&itok=VOIFHGhy 1x"></source><img loading="eager" width="560" height="448" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-03/Quit%20boomerasking%20-%20IBK%20-%20Michael%20Yeomans%20-%20Cover%20image.jpg?h=27acd325&itok=sdDO8wv7" aria-hidden="true" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-03-20T12:00:00Z" class="datetime">20 March 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7469" class="blog-listing-item__title">'Boomerasking': How to break the annoying habit hurting your workplace relationships</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about &#039;Boomerasking&#039;: How to break the annoying habit hurting your workplace relationships" class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/management/boomerasking-how-break-the-annoying-habit-hurting-your-workplace/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="900"> <article class="node node--type-flexible-knowledge node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-03/Women%20and%20ambition%20gap%20vs%20support%20gap%20-%20IBK%20-%20Poornima%20Luthra%20-%20Cover%20image.webp?h=27acd325&itok=Ai1SFZQl 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-03/Women%20and%20ambition%20gap%20vs%20support%20gap%20-%20IBK%20-%20Poornima%20Luthra%20-%20Cover%20image.webp?h=27acd325&itok=O7rV4Xd8 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-03/Women%20and%20ambition%20gap%20vs%20support%20gap%20-%20IBK%20-%20Poornima%20Luthra%20-%20Cover%20image.jpg?h=27acd325&itok=Ai1SFZQl 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-03/Women%20and%20ambition%20gap%20vs%20support%20gap%20-%20IBK%20-%20Poornima%20Luthra%20-%20Cover%20image.jpg?h=27acd325&itok=O7rV4Xd8 1x"></source><img loading="eager" width="560" height="448" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-03/Women%20and%20ambition%20gap%20vs%20support%20gap%20-%20IBK%20-%20Poornima%20Luthra%20-%20Cover%20image.jpg?h=27acd325&itok=Ai1SFZQl" aria-hidden="true" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-03-12T12:00:00Z" class="datetime">12 March 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7454" class="blog-listing-item__title">Who decided what ambition looks like?</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Who decided what ambition looks like?" class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/management/who-decided-what-ambition-looks/" rel="bookmark">Read more</a> </div> </article></div> </div> </div> </div> </div> </div> </article></div> </div> </section></div> </div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2025-07-28T12:00:00Z" class="datetime">28 July 2025</time></div> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p><span><span><span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span>Many online service platforms - think HomeAdvisor, RatedPeople, or Porch - face a common challenge: they sell job leads to providers who must then compete fiercely for customer attention. </span></span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span>Allowing customers to post short-term jobs, these service providers can pay for access. </span></span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span>However, if the competition is perceived to be too high, they’ll hold back, hurting both the platforms’ revenues and their growth potential.</span></span></span></span></span></p> <p><span><span><span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span>We explore an innovative way these online platforms can strategically use information to manage provider expectations, boosting participation and revenues simultaneously.</span></span></span></span></span></p> <h3><span><span><span><strong><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span>Understanding provider behaviour</span></span></strong></span></span></span></h3> <p><span><span><span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span>Service providers buy leads hoping to win jobs from customers. However, too many providers chasing a single lead decreases the value of participation. This fear of excessive competition can discourage them from buying leads in the first place.</span></span></span></span></span></p> <p><span><span><span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span>Platforms possess critical information - the number of providers interested in a particular job -that they typically don’t share openly. This lack of transparency creates uncertainty, often making providers overly cautious.</span></span></span></span></span></p> <blockquote> <p>One of the key benefits highlighted in the study is that partial information disclosure can help manage provider expectations based on the level of competition. </p> </blockquote> <p></p> </div> </div> </div> </div> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h3><span><span><span><strong><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span>Nudging providers towards participation</span></span></strong></span></span></span></h3> <p><span><span><span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span>Our study uses a framework known as Bayesian persuasion - </span></span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span>the strategic sharing of information to influence someone’s decision by shaping what they believe.</span></span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span> The framework allowed us to analyse how platforms can optimise the information they reveal about provider competition. The key insight: carefully tailored partial information can significantly increase lead purchases.</span></span></span></span></span></p> <p><span><span><span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span>One </span></span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span>of the key benefits highlighted in the study is that partial information disclosure can help manage provider expectations based on the level of competition. When competition is below a certain threshold, the mechanism allows interested providers to see clear value, as their chances of securing the job remain favourable. Conversely, for leads facing intense competition, i.e., above the threshold, a fixed, limited number of providers are encouraged to purchase the lead, regardless of how many are actually interested. Interestingly, providers respond positively to this consistent approach, perceiving their chances as favourable even in more competitive situations.</span></span></span></span></span></p> <h3><span><span><span><strong><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span>Why fixed prices beat flexible ones</span></span></strong></span></span></span></h3> <p><span><span><span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span>Platforms often try dynamic pricing, changing lead prices based on real-time competition. Interestingly, the research finds this common practice is suboptimal. A well-designed fixed-price approach, paired with strategic information disclosure, generates more revenue.</span></span></span></span></span></p> <p><span><span><span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span>Why? Providers perceive dynamic pricing as a direct signal of competition intensity - higher prices might mean higher demand, but also tougher competition. This direct correlation reduces their willingness to participate. In contrast, a fixed price coupled with carefully managed information reduces uncertainty, minimises coordination failures among providers, and consistently boosts revenue.</span></span></span></span></span></p> <h3><span><span><span><strong><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span>Effective real-world implementation</span></span></strong></span></span></span></h3> <p><span><span><span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span>Implementing these insights is straightforward. Platforms need only set clear limits on how many providers can purchase each lead. This is already practiced informally by some platforms, but the study provides a precise method to identify optimal numbers, maximising provider participation and platform profits simultaneously.</span></span></span></span></span></p> <p><span><span><span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span>By harnessing these insights, platforms can unlock new growth opportunities, sing revenues through smarter management of provider competition, rather than just harder selling.</span></span></span></span></span></p> <p> </p> <p>This article reflects on findings from the paper<em> "Information Design and Pricing in Lead-Selling Platforms with Supply Competition"</em> by Jiahua Wu with co-authors Yanwei Sun, Niloofar Zamani-Foroushani and Zhe Liu from the 51Թ Business School.</p> <p> </p> <p><em>This article was updated on 1 August 2025 to credit all the co-authors of the original research paper and their findings cited in the article.</em></p> </div> </div> </div> </div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-blue paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--flexible-page-call-to-action call-to-action" data-aos="fade-up" data-aos-delay="300" data-aos-duration="1200"><h2 class="call-to-action__heading"> Explore key findings from Jiahua Wu </h2> <ul class="call-to-action__links"><li class="call-to-action__link-item"> <a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4872681" class="call-to-action__link call-to-action__link--solid--">Read Dr Wu's paper</a> </li> </ul></article></div> </div> </section><div 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Categories</div> <div class="field__items"> <div class="field__item"><a href="/business-school/category/knowledge-categories/finance" hreflang="en">Finance</a></div> <div class="field__item"><a href="/business-school/category/knowledge-categories/marketing" hreflang="en">Marketing</a></div> </div> </div> <div class="field field--name-field-academic-area-ref field--type-entity-reference field--label-above"> <div class="field__label">Academic area</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/academic-areas/finance/" hreflang="en">Finance</a></div> </div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/1424/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a 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effectively by rethinking how they share information with providers</h2> <div class="field field--name-field-media-caption field--type-string field--label-above"> <span class="blue-line"></span>Main image: Golden Sikorka / iStock via Getty Images Plus</div> <div class="field field--name-field-read-time field--type-estimated-read-time field--label-hidden field__item">3 minute read </div> Wed, 15 Jan 2025 12:14:02 +0000 Jiahua Wu 7337 at /business-school Professor Tommaso Valletti tells the "i" how Vodafone–Three merger could hit your phone bill /business-school/news/professor-tommaso-valletti-tells-the-i-how-vodafone-three-merger-could-hit-your-phone-bill/ <span class="field field--name-title field--type-string field--label-hidden">Professor Tommaso Valletti tells the "i" how Vodafone–Three merger could hit your phone bill </span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Evie Burrows-Taylor</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-11-12T14:36:08+00:00" title="Tuesday, November 12, 2024 - 14:36" class="datetime">Tue, 12/11/2024 - 14:36</time></span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2019-08/smartphones%20960x576.webp?h=27a93da2&itok=YJZXVM-Z 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2019-08/smartphones%20960x576.webp?h=27a93da2&itok=Ez32iwKP 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" 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href="/business-school/category/key-topics/competition" hreflang="en">Competition</a></div> <div class="field__item"><a href="/business-school/category/key-topics/consumers" hreflang="en">Consumers</a></div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/1424/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a href="https://www.linkedin.com/sharing/share-offsite?url=/business-school/taxonomy/term/1424/feed&amp;title=&amp;source=/business-school/taxonomy/term/1424/feed" target="_blank" aria-label="Share on Linkedin"> <img src="/business-school/modules/composer/social_media/icons/linkedin.svg" alt="Linkedin" /></a> <a 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field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2024-11/Product%20release_IB%20Knowledge.webp?h=aa81dfca&itok=M22G7uJ0 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2024-11/Product%20release_IB%20Knowledge.webp?h=aa81dfca&itok=-QED-J6O 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2024-11/Product%20release_IB%20Knowledge.webp?h=aa81dfca&itok=pfCeu9JS 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2024-11/Product%20release_IB%20Knowledge.webp?h=aa81dfca&itok=TdCcJZ1c 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2024-11/Product%20release_IB%20Knowledge.jpg?h=aa81dfca&itok=M22G7uJ0 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2024-11/Product%20release_IB%20Knowledge.jpg?h=aa81dfca&itok=-QED-J6O 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2024-11/Product%20release_IB%20Knowledge.jpg?h=aa81dfca&itok=pfCeu9JS 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2024-11/Product%20release_IB%20Knowledge.jpg?h=aa81dfca&itok=TdCcJZ1c 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2024-11/Product%20release_IB%20Knowledge.jpg?h=aa81dfca&itok=M22G7uJ0" aria-hidden="true" /></picture></div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Mushegh Harutyunyan</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-11-04T11:05:22+00:00" title="Monday, November 4, 2024 - 11:05" class="datetime">Mon, 04/11/2024 - 11:05</time></span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2024-11-04T12:00:00Z" class="datetime">4 November 2024</time></div> <div class="field field--name-content-top field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h3>The benefits of being first to market are well known. But new research from 51Թ Business School shows that, in certain cases, biding your time could increase your profits. </h3> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>Conventional wisdom <strong>warns against being late to market</strong>: a product that launches after its rivals risks losing potential customers and ceding market share to competitors. </p> <p>And yet, we see some brands aren’t keen to rush to market, despite leaked reports and industry rumours suggesting their products are ready to go. Apple for instance didn’t release its smartwatch until 2015, later than predicted, and a year behind Samsung’s smartwatch. </p> <p>These delays <strong>aren’t new</strong>. Back in the mid-1990s, Sony decided to wait four months to release its PlayStation in the US after Sega launched its Saturn gaming console – although Sony’s machine had already launched in some countries.</p> <p>So, why delay? In the past, researchers have suggested that companies are making <strong>last minute improvements</strong> to their product or <strong>assessing an uncertain market</strong> – but consumer technology markets are fairly stable and enjoy healthy demand.</p> <h4>Staggered product release </h4> <p>Our work suggests that deliberate delays in launching can benefit both the early bird and the latecomer. We’ve created a mathematical model to compare two notional firms with shelf-ready products competing in the same market – and the results are surprising. </p> <p>When a product is launched, some consumers will buy it immediately, but others will wait, safe in the knowledge that their favourite brand will launch a similar model down the line. And if two rival products aren’t competing simultaneously for the same group of consumers, this means they <strong>don’t need to compete on price so aggressively</strong>. Staggered product release dates mean both the early bird and latecomer can charge a premium for their products – it’s a win-win scenario (although not for the consumer). </p> <blockquote> <p>Persuading consumers that this is a product worth waiting for is key</p> </blockquote> <p>Even though a company may be missing out on customers, the higher prices it will charge due to diminished competitive pressure can more than make up for the lower sales, our model shows. We wanted to know if this theory held water across brands with different profiles. Would high-quality brands still benefit from a later launch than their lesser-known or lower quality rivals?</p> <p>If the difference in quality and reputation between two companies is extreme, we found, both are better off releasing their products early. Delaying entry would <strong>significantly harm the low-quality brand</strong> because few consumers would be willing to wait. For the high-quality firm, given its huge advantage, the marginal benefit from delaying is again slim.  </p> <p>But for brands with a less pronounced difference in quality, <strong>the higher quality brand may have more incentives to delay the product launch</strong>. This is because consumers are more likely to wait for a higher quality brand than a low-quality one. The high-quality brand doesn’t lose too many customers by delaying, but gains substantially due to less intense price competition.</p> <h4>Know your market </h4> <p>To exploit these insights to their advantage, companies need to know their markets inside out – particularly if they want to time and price their products for maximum profits. They <strong>need to know whether their consumers are loyal</strong>, and they need to understand where their brand sits beside rivals in terms of differentiation: late product release can be profitable only when there is enough differentiation to convince some consumers to wait for the product. And they must gauge the size of the market and keep on top of consumer numbers.</p> <p>We’ve found that the latest time to enter a market with a similar product is <strong>before roughly a third of consumers intend to buy an item</strong> in the product category – if they wait longer, businesses may lose out. There are tools and analyses available that can equip strategists to estimate the size of a market, and judge whether it will pay to delay the launch of a new product.  </p> <h4>Communicate with your customers</h4> <p>And if a brand decides to delay the launch rather than rush to market, then it should <strong>make it a priority to communicate clearly to consumers</strong> that its own product is on its way, and what makes it superior.</p> <p>Persuading consumers that this is a product worth waiting for is key. Here, companies can use <strong>marketing tactics</strong> such as releasing early samples for influencers, holding special events, working with media to highlight features that make this product stand out and flagging the release date. </p> <blockquote> <p>Companies need to know their markets inside out – particularly if they want to time and price their products for maximum profits</p> </blockquote> <p>While our findings highlight the strategic benefits of delaying product launches, several questions merit <strong>further investigation</strong>:</p> <ul><li>How do varying market conditions, such as rapid technological changes or evolving consumer preferences, affect the success of staggered releases?</li> <li>What role do marketing strategies play in maintaining consumer interest during these delays?</li> <li>How does the growing prevalence of second-hand markets influence the dynamics of new product launches and pricing strategies?</li> </ul><p>Understanding these complexities will help companies refine their strategies to remain competitive. </p> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p><em>This article draws on findings from "<a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3552405">Don’t Hurry, Be Happy! The Bright Side of Late Product Release</a>" by Mushegh Harutyunyan (51Թ) and Chakravarthi Narasimhan (Washington University in St. Louis).</em></p> </div> </div> </div> </div> </div> <div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/brand" hreflang="en">Brand</a></div> <div class="field__item"><a href="/business-school/category/key-topics/competition" hreflang="en">Competition</a></div> <div class="field__item"><a href="/business-school/category/key-topics/consumers" hreflang="en">Consumers</a></div> <div class="field__item"><a href="/business-school/category/key-topics/marketing" hreflang="en">Marketing</a></div> </div> <div class="field field--name-sidebar-top field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p><em>Main image: z_wei/iStock via Getty Images Plus</em></p> </div> </div> </div> </div> </div> <div class="field field--name-sidebar-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="c-paragraph-cta paragraph paragraph--cta paragraph--view-mode--default paragraph--margin"> <div class="c-paragraph-cta__inner"> <h2>Monthly newsletter</h2> <p>Receive the latest insights from 51Թ Business School</p> <div class="c-paragraph-cta__links"> <a href="/business-school/sign-ib-knowledge/" class="button button--primary "> Sign up now </a> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--featured-content paragraph--view-mode--default paragraph--margin"> <article class="c-featured-content"><h2> <a href="/business-school/ib-knowledge/marketing/do-consumers-really-care-about-sustainability/"> Do consumers really care about sustainability? </a> </h2> <a class="c-featured-content__media" href="/business-school/ib-knowledge/marketing/do-consumers-really-care-about-sustainability/" tabindex="-1" title="Thumbnail for Do consumers really care about sustainability?"> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="212" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_212_x_260/public/2026-03/Sustainable%20consumption%20-%20IBK%20Newsletter%20-%20January%202026%20-resize.webp?h=27acd325&itok=baiPFNPZ 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2026-03/Sustainable%20consumption%20-%20IBK%20Newsletter%20-%20January%202026%20-resize.webp?h=27acd325&itok=fWvo8dn6 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2026-03/Sustainable%20consumption%20-%20IBK%20Newsletter%20-%20January%202026%20-resize.webp?h=27acd325&itok=fWvo8dn6 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="380" height="150" data-srcset="/business-school/sites/default/files/styles/focalpoint_380_x_150/public/2026-03/Sustainable%20consumption%20-%20IBK%20Newsletter%20-%20January%202026%20-resize.webp?h=27acd325&itok=WoIcei3a 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="212" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_212_x_260/public/2026-03/Sustainable%20consumption%20-%20IBK%20Newsletter%20-%20January%202026%20-resize.jpg?h=27acd325&itok=baiPFNPZ 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2026-03/Sustainable%20consumption%20-%20IBK%20Newsletter%20-%20January%202026%20-resize.jpg?h=27acd325&itok=fWvo8dn6 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2026-03/Sustainable%20consumption%20-%20IBK%20Newsletter%20-%20January%202026%20-resize.jpg?h=27acd325&itok=fWvo8dn6 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="380" height="150" data-srcset="/business-school/sites/default/files/styles/focalpoint_380_x_150/public/2026-03/Sustainable%20consumption%20-%20IBK%20Newsletter%20-%20January%202026%20-resize.jpg?h=27acd325&itok=WoIcei3a 1x"></source><img loading="lazy" width="480" height="288" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/large/public/2026-03/Sustainable%20consumption%20-%20IBK%20Newsletter%20-%20January%202026%20-resize.jpg?itok=_kpo2UWs" aria-hidden="true" /></picture></div> </a> <div class="text-formatted "> <div class="field field--name-summary field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>Consumers may care about sustainability in theory, but how much does it impact their spending habits? And what can policymakers do to encourage us all to make more eco-friendly choices? </p> </div> </div> </div> <a href="/business-school/ib-knowledge/marketing/do-consumers-really-care-about-sustainability/" rel="bookmark" aria-label="Read more about Do consumers really care about sustainability?" class="link "> Read more </a> </article></div> </div> </div> <div class="print__wrapper print__wrapper--pdf"><a href="/business-school/print/pdf/node/6909" class="print__link print__link--pdf">Download PDF</a></div> <div class="field field--name-field-academic-area-ref field--type-entity-reference field--label-above"> <div class="field__label">Academic area</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/academic-areas/marketing/" hreflang="en">Marketing</a></div> </div> </div> <div class="field field--name-field-knowledge-categories field--type-entity-reference field--label-inline"> <div class="field__label">Knowledge Categories</div> <div class="field__items"> <div class="field__item"><a href="/business-school/category/knowledge-categories/marketing" hreflang="en">Marketing</a></div> </div> </div> Mon, 04 Nov 2024 11:05:22 +0000 Mushegh Harutyunyan 6909 at /business-school Draghi is right on many issues, but he is wrong on telecoms: Professor Tommaso Valletti co-authors article in Vox /business-school/news/draghi-right-many-issues-he-wrong-telecoms-professor-tommaso-valletti-co-authors-article-vox/ <span class="field field--name-title field--type-string field--label-hidden">Draghi is right on many issues, but he is wrong on telecoms: Professor Tommaso Valletti co-authors article in Vox</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Evie Burrows-Taylor</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-10-04T11:36:51+00:00" title="Friday, October 4, 2024 - 11:36" class="datetime">Fri, 04/10/2024 - 11:36</time></span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2020-01/Valletti_TommasoProfile.webp?h=0f6ff27c&itok=krftugvd 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2020-01/Valletti_TommasoProfile.webp?h=0f6ff27c&itok=llbL61GK 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2020-01/Valletti_TommasoProfile.webp?h=0f6ff27c&itok=wJ_iYuE- 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2020-01/Valletti_TommasoProfile.webp?h=0f6ff27c&itok=i_KrtqUe 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2020-01/Valletti_TommasoProfile.jpg?h=0f6ff27c&itok=krftugvd 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2020-01/Valletti_TommasoProfile.jpg?h=0f6ff27c&itok=llbL61GK 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2020-01/Valletti_TommasoProfile.jpg?h=0f6ff27c&itok=wJ_iYuE- 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2020-01/Valletti_TommasoProfile.jpg?h=0f6ff27c&itok=i_KrtqUe 1x"></source><img loading="eager" width="960" height="576" alt="Tommaso Valletti" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2020-01/Valletti_TommasoProfile.jpg?h=0f6ff27c&itok=krftugvd" /></picture></div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2024-09-17T12:00:00Z" class="datetime">17 September 2024</time></div> <div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/competition" hreflang="en">Competition</a></div> <div class="field__item"><a href="/business-school/category/key-topics/technology" hreflang="en">Technology</a></div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div 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aria-label="Share on Email"> <img src="/business-school/modules/composer/social_media/icons/email.svg" alt="Email" /></a> </div> </div> Fri, 04 Oct 2024 11:36:51 +0000 Evie Burrows-Taylor 6870 at /business-school Climate: 7 articles on solving the crisis /business-school/ib-knowledge/finance/climate-7-articles-solving-the-crisis/ <span class="field field--name-title field--type-string field--label-hidden">Climate: 7 articles on solving the crisis</span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2024-09/GettyImages-1327235197.webp?h=119335f7&itok=HMUrnJpa 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2024-09/GettyImages-1327235197.webp?h=119335f7&itok=_icksprX 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2024-09/GettyImages-1327235197.webp?h=119335f7&itok=Mvfdr6n6 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2024-09/GettyImages-1327235197.webp?h=119335f7&itok=PDETdQX2 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2024-09/GettyImages-1327235197.jpg?h=119335f7&itok=HMUrnJpa 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2024-09/GettyImages-1327235197.jpg?h=119335f7&itok=_icksprX 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2024-09/GettyImages-1327235197.jpg?h=119335f7&itok=Mvfdr6n6 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2024-09/GettyImages-1327235197.jpg?h=119335f7&itok=PDETdQX2 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2024-09/GettyImages-1327235197.jpg?h=119335f7&itok=HMUrnJpa" aria-hidden="true" /></picture></div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Evie Burrows-Taylor</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-09-10T10:50:27+00:00" title="Tuesday, September 10, 2024 - 10:50" class="datetime">Tue, 10/09/2024 - 10:50</time></span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2024-09-20T12:00:00Z" class="datetime">20 September 2024</time></div> <div class="field field--name-content-top field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h3>Our researchers delve into some of the critical aspects of climate change such as sustainability, energy, and carbon credits. Join us as we explore some of our most popular climate-themed articles</h3> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h4><a href="/business-school/ib-knowledge/finance/why-are-businesses-falling-short-climate-goals/">1. Why are businesses falling short on climate goals?</a> </h4> <p>At the beginning of 2024, the world reached a <strong>sad milestone</strong>, completing <a href="https://climate.copernicus.eu/warmest-january-record-12-month-average-over-15degc-above-preindustrial">an entire year</a> in which average global warming exceeded 1.5C. In this article, we explore why, despite efforts to improve, large corporations are still playing a major role in this rise in global temperatures. </p> <h4><a href="/business-school/ib-knowledge/finance-strategy-leadership/do-carbon-markets-work/">2. Do carbon markets work?</a> </h4> <p>In 2005, the European Union created <strong>the world's first and largest market-based carbon policy</strong>. 51Թ Business School academics have taken on the challenge of analysing how effective it can be on a noisy economic and global stage.</p> <h4><a href="/business-school/ib-knowledge/strategy-leadership/optimising-renewables-model-profitable-decarbonisation/">3. Optimising renewables for profitable decarbonisation</a> </h4> <p>The Moroccan government is showing that decarbonisation doesn't need to be an obstacle for developing economies, and – with the right plan in place – can even generate significant profits. </p> <h4><a href="/business-school/ib-knowledge/finance/are-carbon-credits-worthless/">4. Are carbon credits worthless?</a> </h4> <p>Over the past few years, the voluntary carbon market has been thriving. But is it saving the planet, or simply giving organisations the right to pollute?</p> <h4><a href="/business-school/ib-knowledge/finance/what-sustainable-finance-and-why-does-it-matter/">5. What is sustainable finance and why does it matter? </a></h4> <p>Investing for good is not only possible, but profitable. But how can you tell if your money is really making a difference? Learn from the experts about the challenges and opportunities of sustainable finance. </p> <h4><a href="/business-school/ib-knowledge/finance/solving-climate-change-unleashing-the-potential-southeast-asia/">6. Unleashing the potential of Southeast Asia to solve climate change</a></h4> <p>The emergence of voluntary global carbon markets – which allow carbon emitters to buy credits to compensate for their emissions – presents a big opportunity for Southeast Asia. But international authorities must do more to encourage investment in the region.</p> <h4><a href="/business-school/ib-knowledge/technology/cryptocurrencies-and-climate-change-big-problem">7. Cryptocurrencies and climate change: a big problem</a></h4> <p>As nations struggle to keep to the targets set by the Paris Agreement, we can no longer afford to ignore cryptocurrencies' massive carbon footprints. </p> </div> </div> </div> </div> </div> <div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/centre-climate-finance-and-investment" hreflang="en">Centre for Climate Finance and Investment</a></div> <div class="field__item"><a href="/business-school/category/key-topics/climate-change" hreflang="en">Climate Change</a></div> <div class="field__item"><a href="/business-school/category/key-topics/climate-finance" hreflang="en">Climate Finance</a></div> <div class="field__item"><a href="/business-school/category/key-topics/competition" hreflang="en">Competition</a></div> <div class="field__item"><a href="/business-school/category/key-topics/cryptocurrency" hreflang="en">Cryptocurrency</a></div> <div class="field__item"><a href="/business-school/category/key-topics/economy" hreflang="en">Economy</a></div> <div class="field__item"><a href="/business-school/category/key-topics/finance" hreflang="en">Finance</a></div> <div class="field__item"><a href="/business-school/category/key-topics/sustainability" hreflang="en">Sustainability</a></div> </div> <div class="field field--name-key-themes field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/key-themes/sustainability-and-climate-change/" hreflang="en">Sustainability and climate change</a></div> </div> <div class="field field--name-sidebar-top field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>Main image: Nuthawut Somsuk/iStock via Getty Images Plus</p> </div> </div> </div> </div> </div> <div class="field field--name-sidebar-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="c-paragraph-cta paragraph paragraph--cta paragraph--view-mode--default paragraph--margin"> <div class="c-paragraph-cta__inner"> <h2>Monthly newsletter</h2> <p>Receive the latest insights from 51Թ Business School</p> <div class="c-paragraph-cta__links"> <a href="/business-school/sign-ib-knowledge/" class="button button--primary "> Sign up now </a> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--featured-content paragraph--view-mode--default paragraph--margin"> <article class="c-featured-content"><h2> <a href="/business-school/blogs/student-blog/why-i-chose-study-msc-climate-change-management-finance/"> Why I chose to study MSc Climate Change, Management & Finance </a> </h2> <a class="c-featured-content__media" href="/business-school/blogs/student-blog/why-i-chose-study-msc-climate-change-management-finance/" tabindex="-1" title="Thumbnail for Why I chose to study MSc Climate Change, Management & Finance"> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="212" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_212_x_260/public/2022-03/Muaz%20Bin%20Mohd%20Hasnol_MSc%20Climate%20Change_Management_Finance_2021-22_Blog.webp?h=27a93da2&itok=tStAwFY9 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2022-03/Muaz%20Bin%20Mohd%20Hasnol_MSc%20Climate%20Change_Management_Finance_2021-22_Blog.webp?h=27a93da2&itok=s19bhWs_ 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2022-03/Muaz%20Bin%20Mohd%20Hasnol_MSc%20Climate%20Change_Management_Finance_2021-22_Blog.webp?h=27a93da2&itok=s19bhWs_ 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="380" height="150" data-srcset="/business-school/sites/default/files/styles/focalpoint_380_x_150/public/2022-03/Muaz%20Bin%20Mohd%20Hasnol_MSc%20Climate%20Change_Management_Finance_2021-22_Blog.webp?h=27a93da2&itok=5LxDoBAw 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="212" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_212_x_260/public/2022-03/Muaz%20Bin%20Mohd%20Hasnol_MSc%20Climate%20Change_Management_Finance_2021-22_Blog.jpg?h=27a93da2&itok=tStAwFY9 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2022-03/Muaz%20Bin%20Mohd%20Hasnol_MSc%20Climate%20Change_Management_Finance_2021-22_Blog.jpg?h=27a93da2&itok=s19bhWs_ 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2022-03/Muaz%20Bin%20Mohd%20Hasnol_MSc%20Climate%20Change_Management_Finance_2021-22_Blog.jpg?h=27a93da2&itok=s19bhWs_ 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="380" height="150" data-srcset="/business-school/sites/default/files/styles/focalpoint_380_x_150/public/2022-03/Muaz%20Bin%20Mohd%20Hasnol_MSc%20Climate%20Change_Management_Finance_2021-22_Blog.jpg?h=27a93da2&itok=5LxDoBAw 1x"></source><img loading="lazy" width="480" height="288" alt="Muaz Bin Mohd Hasnol" class="lazyload" data-src="/business-school/sites/default/files/styles/large/public/2022-03/Muaz%20Bin%20Mohd%20Hasnol_MSc%20Climate%20Change_Management_Finance_2021-22_Blog.jpg?itok=NMaIGffs" /></picture></div> </a> <div class="text-formatted "> <div class="field field--name-summary field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>MSc Climate Change, Management & Finance student Muaz Bin Mohd Hasnol shares his motivation for joining the programme</p> </div> </div> </div> <a href="/business-school/blogs/student-blog/why-i-chose-study-msc-climate-change-management-finance/" rel="bookmark" aria-label="Read more about Why I chose to study MSc Climate Change, Management & Finance" class="link "> Read more </a> </article></div> </div> </div> <div class="print__wrapper print__wrapper--pdf"><a href="/business-school/print/pdf/node/6848" class="print__link print__link--pdf">Download PDF</a></div> <div class="field field--name-field-centre-ref field--type-entity-reference field--label-above"> <div class="field__label">Research Centre</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/research-centres/centre-climate-finance-investment/" hreflang="en">Centre for Climate Finance & Investment</a></div> </div> </div> <div class="field field--name-field-academic-area-ref field--type-entity-reference field--label-above"> <div class="field__label">Academic area</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/academic-areas/finance/" hreflang="en">Finance</a></div> </div> </div> <div class="field field--name-field-knowledge-categories field--type-entity-reference field--label-inline"> <div class="field__label">Knowledge Categories</div> <div class="field__items"> <div class="field__item"><a href="/business-school/category/knowledge-categories/finance" hreflang="en">Finance</a></div> </div> </div> Tue, 10 Sep 2024 10:50:27 +0000 Evie Burrows-Taylor 6848 at /business-school La Repubblica interviews Professor Tommaso Valletti on the US vs Google landmark antitrust case /business-school/news/la-repubblica-interviews-professor-tommaso-valletti-the-us-vs-google-landmark-antitrust-case/ <span class="field field--name-title field--type-string field--label-hidden">La Repubblica interviews Professor Tommaso Valletti on the US vs Google landmark antitrust case</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Evie Burrows-Taylor</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-08-19T10:32:43+00:00" title="Monday, August 19, 2024 - 10:32" class="datetime">Mon, 19/08/2024 - 10:32</time></span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2020-01/Valletti_TommasoProfile.webp?h=0f6ff27c&itok=krftugvd 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2020-01/Valletti_TommasoProfile.webp?h=0f6ff27c&itok=llbL61GK 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2020-01/Valletti_TommasoProfile.webp?h=0f6ff27c&itok=wJ_iYuE- 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2020-01/Valletti_TommasoProfile.webp?h=0f6ff27c&itok=i_KrtqUe 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2020-01/Valletti_TommasoProfile.jpg?h=0f6ff27c&itok=krftugvd 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2020-01/Valletti_TommasoProfile.jpg?h=0f6ff27c&itok=llbL61GK 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2020-01/Valletti_TommasoProfile.jpg?h=0f6ff27c&itok=wJ_iYuE- 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2020-01/Valletti_TommasoProfile.jpg?h=0f6ff27c&itok=i_KrtqUe 1x"></source><img loading="eager" width="960" height="576" alt="Tommaso Valletti" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2020-01/Valletti_TommasoProfile.jpg?h=0f6ff27c&itok=krftugvd" /></picture></div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2024-08-06T12:00:00Z" class="datetime">6 August 2024</time></div> <div class="field field--name-key-themes field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/key-themes/digital-transformation/" hreflang="en">Digital transformation</a></div> </div> <div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/big-tech" hreflang="en">Big Tech</a></div> <div class="field__item"><a href="/business-school/category/key-topics/competition" hreflang="en">Competition</a></div> <div class="field__item"><a href="/business-school/category/key-topics/economy" hreflang="en">Economy</a></div> <div class="field__item"><a href="/business-school/category/key-topics/technology" hreflang="en">Technology</a></div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/1424/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a href="https://www.linkedin.com/sharing/share-offsite?url=/business-school/taxonomy/term/1424/feed&amp;title=&amp;source=/business-school/taxonomy/term/1424/feed" target="_blank" aria-label="Share on Linkedin"> <img src="/business-school/modules/composer/social_media/icons/linkedin.svg" alt="Linkedin" /></a> <a 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class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Evie Burrows-Taylor</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-07-03T11:29:22+00:00" title="Wednesday, July 3, 2024 - 11:29" class="datetime">Wed, 03/07/2024 - 11:29</time></span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2020-01/Valletti_TommasoProfile.webp?h=0f6ff27c&itok=krftugvd 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2020-01/Valletti_TommasoProfile.webp?h=0f6ff27c&itok=llbL61GK 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2020-01/Valletti_TommasoProfile.webp?h=0f6ff27c&itok=wJ_iYuE- 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2020-01/Valletti_TommasoProfile.webp?h=0f6ff27c&itok=i_KrtqUe 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2020-01/Valletti_TommasoProfile.jpg?h=0f6ff27c&itok=krftugvd 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2020-01/Valletti_TommasoProfile.jpg?h=0f6ff27c&itok=llbL61GK 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2020-01/Valletti_TommasoProfile.jpg?h=0f6ff27c&itok=wJ_iYuE- 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2020-01/Valletti_TommasoProfile.jpg?h=0f6ff27c&itok=i_KrtqUe 1x"></source><img loading="eager" width="960" height="576" alt="Tommaso Valletti" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2020-01/Valletti_TommasoProfile.jpg?h=0f6ff27c&itok=krftugvd" /></picture></div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2024-06-24T12:00:00Z" class="datetime">24 June 2024</time></div> <div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/competition" hreflang="en">Competition</a></div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/1424/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a href="https://www.linkedin.com/sharing/share-offsite?url=/business-school/taxonomy/term/1424/feed&amp;title=&amp;source=/business-school/taxonomy/term/1424/feed" target="_blank" aria-label="Share on Linkedin"> <img src="/business-school/modules/composer/social_media/icons/linkedin.svg" alt="Linkedin" /></a> <a href="https://twitter.com/intent/tweet?url=/business-school/taxonomy/term/1424/feed&amp;status=+/business-school/taxonomy/term/1424/feed" target="_blank" aria-label="Share on Twitter"> <img 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1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2021-10/Michael%20Yeomans.webp?h=aa81dfca&itok=7Psu01KK 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2021-10/Michael%20Yeomans.webp?h=aa81dfca&itok=QOkaLwcc 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2021-10/Michael%20Yeomans.webp?h=aa81dfca&itok=J-cBoSg1 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2021-10/Michael%20Yeomans.jpg?h=aa81dfca&itok=RHB2wLrA 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2021-10/Michael%20Yeomans.jpg?h=aa81dfca&itok=7Psu01KK 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2021-10/Michael%20Yeomans.jpg?h=aa81dfca&itok=QOkaLwcc 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2021-10/Michael%20Yeomans.jpg?h=aa81dfca&itok=J-cBoSg1 1x"></source><img loading="eager" width="960" height="576" alt="Michael Yeomans" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2021-10/Michael%20Yeomans.jpg?h=aa81dfca&itok=RHB2wLrA" /></picture></div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Michael Yeomans</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-05-02T13:27:37+00:00" title="Thursday, May 2, 2024 - 13:27" class="datetime">Thu, 02/05/2024 - 13:27</time></span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2024-05-09T12:00:00Z" class="datetime">9 May 2024</time></div> <div class="field field--name-content-top field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h2>Dr Michael Yeomans offers practical strategies for aligning conversational goals with business objectives, ensuring every interaction counts </h2> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>Conversation matters – nearly every human activity involves conversation, whether spoken or written. But in a business world increasingly defined by remote and hybrid work, and by automated and algorithmic processes, it can feel like opportunities to communicate and converse with colleagues, staff, bosses and customers are few and far between.</p> <p>And yet the stakes of each of those conversations – an impression, a connection, a decision – are high. </p> <p>So how do we know if a conversation is going well? There’s no single definition of effective conversation that will apply to all people in all situations, but we can perhaps say that a conversation is successful for one person if they achieve their goals. To do this, though, people first need to be aware of their goals – something that is rarely the case. </p> <blockquote> <p>The most effective conversationalists take a much more deliberate approach</p> </blockquote> <p><a href="https://www.mikeyeomans.info/papers/circumplex.pdf" target="_blank">Our research</a> sets out a framework – the “conversational circumplex” – that can help in this regard, by classifying the different goals people might pursue in conversation. We divide these into two categories: informational (the extent to which a speaker’s motive is to give or receive accurate information) and relational (the extent to which a speaker’s motive is to build the relationship). </p> <p>A speaker with high informational motivation might ask a lot of questions or give instructions, while low informational motivation might see them tell lies, keep quiet, or dodge questions. High relational motivation might see a speaker apologise, admit an error, or flatter their partner, whereas low relational motivation may lead them to claim credit, assign blame, or avoid laughing at a joke. </p> <h3>Identifying goals in conversation </h3> <p>Conversational goals are complex and multifaceted. They are also changeable – a single comment or a shift in circumstances might alter them completely. Goals can also be incompatible with one another. For example, a manager might want to ask a staff member about the progress of a project but refrain from doing so for fear of being perceived as overbearing.  </p> <p>The same applies to your conversation partner’s goals, and it’s important to recognise that their goals may not be in line with yours. Failure to be aware of this can prevent you from seeking information or finding ways to mutually satisfy everyone’s goals.  </p> <blockquote> <p>A conversation is successful for one person if they achieve their goals</p> </blockquote> <p>The conversational circumplex can help provide clarity here. It can help you identify your own goals, and plan for how these might come into conflict during the conversation. It can also help you reflect on the other person’s goals, in order to spot potential points of alignment and conflict. This can help you make choices that are more likely to advance both your interests.  </p> <p>The distance between any two goals within the circumplex gives an idea of how compatible they might be, with bridging the gap between informational and relational goals particularly challenging. For example, coordinating plans and brainstorming new ideas might be easier to pair in a single conversation, whereas persuading while also trying to avoid awkwardness may be tougher to achieve simultaneously. </p> <h3>Practical tips for professional conversations </h3> <p>There are two key tips for putting this learning into practice. Received wisdom would have us believe that good conversation is effortless and unprepared. In truth, however, the most effective conversationalists take a much more deliberate approach. So, the first practical tip is to spend time – even if it’s as little as 30 seconds – thinking about your goals and the other person’s goals. </p> <p>This is because the act of identifying goals ahead of time helps to mitigate stress and allows you to fully focus on the conversation, rather than worrying about what to talk about or what direction it might take. The circumplex can potentially make this more effective, by drawing your attention to potential points of conflict and avenues for agreement.</p> <blockquote> <p>Conversational goals [...] are also changeable – a single comment or a shift in circumstances might alter them completely</p> </blockquote> <p>The second practical tip is to ask questions. These should be relevant to the topic at hand and follow from what the other person is saying. Again, the circumplex can be useful here, as a sense of both your own goals and the other person’s goals makes it more likely that you will ask fruitful questions, which either bring you closer to agreement or reveal more information about the other person’s motives. </p> <p>These might seem like “good to know” tips for everyday life, but they can also be critical tools in the business world. For example, there is a growing demand for interpersonal "soft" skills in C-suite executives. This suggests there is value in starting to hone awareness of different conversational approaches, motives and goals at any career stage.  </p> <p>Over time, as you reflect on how successful different approaches are in achieving different goals, and to what extent you and others lean towards relational or informational goals in certain scenarios, this can help you become a better, more effective, and – ultimately – more successful conversationalist. </p> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p><em>This article draws on findings from <a href="https://www.mikeyeomans.info/papers/circumplex.pdf" target="_blank">“The Conversational Circumplex: Identifying, Prioritizing, and Pursuing Informational and Relational Motives in Conversation”</a> by Michael Yeomans (51Թ), Maurice E. Schweitzer (University of Pennsylvania) and Alison Wood Brooks (Harvard University). </em></p> </div> </div> </div> </div> </div> <div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/competition" hreflang="en">Competition</a></div> <div class="field__item"><a href="/business-school/category/key-topics/networking" hreflang="en">Networking</a></div> </div> <div class="field field--name-sidebar-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="c-paragraph-cta paragraph paragraph--cta paragraph--view-mode--default paragraph--margin"> <div class="c-paragraph-cta__inner"> <h2>Monthly newsletter</h2> <p>Receive the latest insights from 51Թ Business School</p> <div class="c-paragraph-cta__links"> <a href="/business-school/sign-ib-knowledge/" class="button button--primary "> Sign up now </a> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--featured-content paragraph--view-mode--default paragraph--margin"> <article class="c-featured-content"><h2> <a href="/business-school/ib-knowledge/strategy-leadership/5-ways-boost-your-leadership-and-communication-skills/"> 5 ways to boost your leadership and communication skills </a> </h2> <a class="c-featured-content__media" href="/business-school/ib-knowledge/strategy-leadership/5-ways-boost-your-leadership-and-communication-skills/" tabindex="-1" title="Thumbnail for 5 ways to boost your leadership and communication skills "> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="212" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_212_x_260/public/2020-03/GettyImages-1131386049.webp?h=e3291906&itok=bjd1a5CV 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2020-03/GettyImages-1131386049.webp?h=e3291906&itok=OR5DGJ_5 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2020-03/GettyImages-1131386049.webp?h=e3291906&itok=OR5DGJ_5 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="380" height="150" data-srcset="/business-school/sites/default/files/styles/focalpoint_380_x_150/public/2020-03/GettyImages-1131386049.webp?h=e3291906&itok=wTqdRXR6 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="212" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_212_x_260/public/2020-03/GettyImages-1131386049.jpg?h=e3291906&itok=bjd1a5CV 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2020-03/GettyImages-1131386049.jpg?h=e3291906&itok=OR5DGJ_5 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2020-03/GettyImages-1131386049.jpg?h=e3291906&itok=OR5DGJ_5 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="380" height="150" data-srcset="/business-school/sites/default/files/styles/focalpoint_380_x_150/public/2020-03/GettyImages-1131386049.jpg?h=e3291906&itok=wTqdRXR6 1x"></source><img loading="lazy" width="480" height="293" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/large/public/2020-03/GettyImages-1131386049.jpg?itok=2ZphHRTc" aria-hidden="true" /></picture></div> </a> <div class="text-formatted "> <div class="field field--name-summary field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>Check out these five articles from 51Թ Business School that offer some practical tips and insights into how to listen, communicate and network.</p> </div> </div> </div> <a href="/business-school/ib-knowledge/strategy-leadership/5-ways-boost-your-leadership-and-communication-skills/" rel="bookmark" aria-label="Read more about 5 ways to boost your leadership and communication skills " class="link "> Read more </a> </article></div> </div> </div> <div class="print__wrapper print__wrapper--pdf"><a href="/business-school/print/pdf/node/6724" class="print__link print__link--pdf">Download PDF</a></div> <div class="field field--name-field-academic-area-ref field--type-entity-reference field--label-above"> <div class="field__label">Academic area</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/academic-areas/management-entrepreneurship/" hreflang="en">Management & Entrepreneurship </a></div> </div> </div> <div class="field field--name-field-knowledge-categories field--type-entity-reference field--label-inline"> <div class="field__label">Knowledge Categories</div> <div class="field__items"> <div class="field__item"><a href="/business-school/category/knowledge-categories/strategy-leadership" hreflang="en">Strategy & Leadership</a></div> </div> </div> Thu, 02 May 2024 13:27:37 +0000 Michael Yeomans 6724 at /business-school