Startups /business-school/ en Exploring new frontiers at the Africa Innovates Conference 2026 /business-school/news/exploring-new-frontiers-the-africa-innovates-conference-2026/ <h1 class="field title-huge field--name-title field--type-string field--label-hidden"> Exploring new frontiers at the Africa Innovates Conference 2026</h1> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2026-07/Africa%20innovation%20conference.webp?h=2138886c&itok=JcMTg232 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2026-07/Africa%20innovation%20conference.webp?h=2138886c&itok=005pYM-N 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2026-07/Africa%20innovation%20conference.webp?h=2138886c&itok=45OI1M5H 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2026-07/Africa%20innovation%20conference.webp?h=2138886c&itok=yMeRfpzP 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2026-07/Africa%20innovation%20conference.jpg?h=2138886c&itok=JcMTg232 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2026-07/Africa%20innovation%20conference.jpg?h=2138886c&itok=005pYM-N 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2026-07/Africa%20innovation%20conference.jpg?h=2138886c&itok=45OI1M5H 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2026-07/Africa%20innovation%20conference.jpg?h=2138886c&itok=yMeRfpzP 1x"></source><img loading="eager" width="960" height="576" alt=" Scientist, microscope and analysis in lab for healthcare, innovation and development" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2026-07/Africa%20innovation%20conference.jpg?h=2138886c&itok=JcMTg232" /></picture></div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Evie Burrows-Taylor</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2026-07-21T14:03:28+00:00" title="Tuesday, July 21, 2026 - 14:03" class="datetime">Tue, 21/07/2026 - 14:03</time></span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2026-07-22T12:00:00Z" class="datetime">22 July 2026</time></div> <section class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>This year's themes included reimagining public health in a globalised Africa; Future-proofing infrastructure; Entrepreneurship, business and decent jobs in the age of advanced technologies; Food systems sustainability and nutrition; and Building climate resilience.</p> <p>Attendees were encouraged to consider how research is conducted in and with Africa, and the event, organised by the <a href="https://black-at-imperial.com/events/africa-innovates/">Africa Innovates Network</a>, showcased innovative ideas, collaborations and pathways for impact.</p> <p>Made up of a team of researchers and academics based across the university, the Africa Innovates Network team includes the Business School's <a href="https://profiles.imperial.ac.uk/timweiss">Dr Tim Weiss</a>, along with Dr Jessica Thorn, Dr Sunday Popo-Ola and Dr Onesmus Mwabonje. </p> <p>"With over 150 attendees, this third iteration of the Africa Innovates conference at 51Թ showcased the critical work of 51Թ scientists and their collaborators," Dr Weiss said. </p> <p>Aiming to bring together research practitioners and policymakers, the conference also attracts a wide audience that includes members of the public, central and local government, public sector, private sector, students and academics from a variety of disciplines.</p> <p>Africa Innovates promotes internal collaborations between Africa-focused science, policy and education initiatives at 51Թ and build bridges with external partners.</p> <p>Fostering interdisciplinary dialogue, the event explores innovative ideas around addressing some of the grand challenges that African societies are facing today.</p> </div> </div> </div> </div> </div> </section><div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/entrepreneurship" hreflang="en">Entrepreneurship</a></div> <div class="field__item"><a href="/business-school/category/key-topics/startups" hreflang="en">Startups</a></div> </div> <div class="field field--name-key-themes field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/key-themes/entrepreneurship/" hreflang="en">Entrepreneurship</a></div> </div> <div class="field field--name-field-academic-area-ref field--type-entity-reference field--label-above"> <div class="field__label">Academic area</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/academic-areas/management-entrepreneurship/" hreflang="en">Management & Entrepreneurship </a></div> </div> </div> <div class="field field--name-field-show-different-image-on-th field--type-boolean field--label-hidden field__item">Off</div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/1454/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a 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field--type-estimated-read-time field--label-hidden field__item">1 minute read </div> Tue, 21 Jul 2026 14:03:28 +0000 Evie Burrows-Taylor 7511 at /business-school 51Թ Business School students pitch to investors at London Tech Week /business-school/news/imperial-business-school-students-pitch-investors-london-tech-week/ <h1 class="field title-huge field--name-title field--type-string field--label-hidden"> 51Թ Business School students pitch to investors at London Tech Week</h1> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2026-06/51Թ%20LTW%20stand_0.webp?h=06ac0d8c&itok=JGg7bRAi 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2026-06/51Թ%20LTW%20stand_0.webp?h=06ac0d8c&itok=fFOA-iQj 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2026-06/51Թ%20LTW%20stand_0.webp?h=06ac0d8c&itok=5kbUO7q0 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2026-06/51Թ%20LTW%20stand_0.webp?h=06ac0d8c&itok=1ahIHHZg 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2026-06/51Թ%20LTW%20stand_0.jpg?h=06ac0d8c&itok=JGg7bRAi 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2026-06/51Թ%20LTW%20stand_0.jpg?h=06ac0d8c&itok=fFOA-iQj 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2026-06/51Թ%20LTW%20stand_0.jpg?h=06ac0d8c&itok=5kbUO7q0 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2026-06/51Թ%20LTW%20stand_0.jpg?h=06ac0d8c&itok=1ahIHHZg 1x"></source><img loading="eager" width="960" height="576" alt="51Թ's London Tech Week stand at Olympia London" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2026-06/51Թ%20LTW%20stand_0.jpg?h=06ac0d8c&itok=JGg7bRAi" /></picture></div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Lou Lee</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-04-14T10:15:24+00:00" title="Monday, April 14, 2025 - 10:15" class="datetime">Mon, 14/04/2025 - 10:15</time></span> <div class="field field--name-content-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-footer-page-builder paragraph--view-mode--default paragraph--section--colour--section-silver paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="blogs-listing"><div class="blogs-listing__items"> <div class="views-element-container"><div class="view view-flexible-news-listings view-id-flexible_news_listings view-display-id-listing_1 js-view-dom-id-d7318c6405212e1f40c5811bd56c317fffc943d5c47511520c00c24c808084d2"> <div class="view-content"> <div class="listing-blocks listing-blocks--grid"> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="300"> <article class="node node--type-flexible-news node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-09/Risk%20Sciences%20Conference%202026.webp?h=06ac0d8c&itok=J95JAsch 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-09/Risk%20Sciences%20Conference%202026.webp?h=06ac0d8c&itok=Pz8U_LOS 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-09/Risk%20Sciences%20Conference%202026.jpg?h=06ac0d8c&itok=J95JAsch 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-09/Risk%20Sciences%20Conference%202026.jpg?h=06ac0d8c&itok=Pz8U_LOS 1x"></source><img loading="eager" width="560" height="448" alt="Risk Sciences Annual Conference 2026" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-09/Risk%20Sciences%20Conference%202026.jpg?h=06ac0d8c&itok=J95JAsch" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-09-08T12:00:00Z" class="datetime">8 September 2026</time> News</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7521" class="blog-listing-item__title">Global experts explore new ways to navigate an uncertain future</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Global experts explore new ways to navigate an uncertain future" class="blog-listing-item__link link--arrow" href="/business-school/news/global-experts-explore-new-ways-navigate-uncertain-future/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="600"> <article class="node node--type-flexible-news node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-09/MockFest.webp?h=06ac0d8c&itok=NyDVz-oh 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-09/MockFest.webp?h=06ac0d8c&itok=6CgLi4N_ 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-09/MockFest.jpg?h=06ac0d8c&itok=NyDVz-oh 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-09/MockFest.jpg?h=06ac0d8c&itok=6CgLi4N_ 1x"></source><img loading="eager" width="560" height="448" alt="Panel at Mock Festival" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-09/MockFest.jpg?h=06ac0d8c&itok=NyDVz-oh" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-09-07T12:00:00Z" class="datetime">7 September 2026</time> News</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7520" class="blog-listing-item__title">51Թ Business School academics take to the stage in Lisbon</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about 51Թ Business School academics take to the stage in Lisbon" class="blog-listing-item__link link--arrow" href="/business-school/news/imperial-business-school-academics-take-the-stage-lisbon/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="900"> <article class="node node--type-news node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-07/MSc%20AI.webp?h=c6980913&itok=mzLC0VvJ 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-07/MSc%20AI.webp?h=c6980913&itok=E9_WYU1Y 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-07/MSc%20AI.jpg?h=c6980913&itok=mzLC0VvJ 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-07/MSc%20AI.jpg?h=c6980913&itok=E9_WYU1Y 1x"></source><img loading="eager" width="560" height="448" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-07/MSc%20AI.jpg?h=c6980913&itok=mzLC0VvJ" aria-hidden="true" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-07-29T12:00:00Z" class="datetime">29 July 2026</time> News</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7514" class="blog-listing-item__title">51Թ launches UK’s first master’s degree focused on AI’s economic and policy impact</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about 51Թ launches UK’s first master’s degree focused on AI’s economic and policy impact" class="blog-listing-item__link link--arrow" href="/business-school/news/imperial-launches-uks-first-masters-degree-focused-ais-economic-and-policy-impact/" rel="bookmark">Read more</a> </div> </article></div> </div> </div> </div> </div> </div> </article></div> </div> </section></div> </div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2026-06-18T12:00:00Z" class="datetime">18 June 2026</time></div> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB"><a href="/london-tech-week/" target="_blank">London Tech Week</a>, held from 8-12 June, is the UK’s premier destination for innovation, collaboration and growth in the tech sector. 51Թ’s stand showcased the university’s world-leading research, breakthrough ventures and growing innovation ecosystem through <a href="/strategy/amplifying-impact/westtech-london/" target="_blank">WestTech London</a>, with strong involvement from 51Թ Business School alongside <a href="/about/global/" target="_blank">51Թ Global</a>, the <a href="/school-of-convergence-science/" target="_blank">School of Convergence Science</a>, <a href="/lifelong-learning/" target="_blank">Lifelong Learning</a>, and wider innovation partners. Together, teams championed how 51Թ works with businesses, investors and partners to translate scientific discovery into real-world impact.</p> <p>As part of the week, student founders from the  <a href="/business-school/masters/innovation-entrepreneurship-management/" target="_blank">MSc Innovation, Entrepreneurship & Management (IEM)</a> programme presented at the annual <a href="https://luma.com/mgz63joz" target="_blank">IEM Demo Day</a> – a fringe event that brought together early-stage founders, alumni, investors and the wider London start-up ecosystem. </p> <p>The Demo Day marked the culmination of a year-long programme in which students develop and refine their ventures, pitching live to a panel of judges and audience of industry professionals.</p> <p lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB">Tanushri Bhuruk, winner of the IEM Demo Day £1,000 cash grant prize, pitched Enso, a mental health app that helps users better understand their emotions through guided journaling and connect with suitable therapists. The app is already live on the App Store with users across five countries. </p> <p lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB">Tanushri said: “Presenting my startup was a genuine privilege. Enso came from a personal experience, so to stand in front of such a talented group of founders and have it recognised meant a lot. Winning the prize gave me a real push to keep building with even more energy - proof that what we’re building has an impact beyond just us.”</p> </div> </div> </div> </div> <div class="field__item"> <article class="paragraph paragraph--testimonial-quote testimonial--colour--blue-light testimonial--style--square-outline testimonial"><div class="testimonial__container" data-aos="fade-up" data-aos-duration="1200"> <figure class="testimonial__image"><img class="restricted-width-border" alt="" src="/business-school/sites/default/files/styles/testimonial_square_image/public/2026-06/andrew_humphries_at_ltw_0.jpg.webp?itok=jVbcuc_j" /></figure><div class="testimonial__quote"> <blockquote class="testimonial__quote__container"> “There was a palpable energy in the room. For those pitching, this was the moment they moved from being students with an idea to becoming true entrepreneurial teams.” </blockquote> </div> <div class="testimonial__description"> <div class="testimonial__description__container"> <div class="testimonial__description__container__inner"> <div class="testimonial__description__details"> <div class="testimonial__name">Andrew Humphries</div> <div class="testimonial__position">Entrepreneur in Residence and Module Lead for MSc Innovation, Entrepreneurship & Management (IEM)</div> </div> </div> </div> </div> </div> </article></div> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>Throughout London Tech Week, IEM students also engaged directly with investors, founders and partners at the 51Թ stand, presenting their ventures and receiving feedback from across the start-up community. For many, it was their first chance to test ideas in a live, high-profile innovation environment. </p> <p>Reflecting on the experience, Andrew highlighted the importance of communication in early-stage entrepreneurship: “I’m constantly surprised by the power of storytelling and creating both an emotional connection and a commercial rationale with an audience. When something is being judged on just a five-minute pitch, you never quite know who will win – and even if you don’t win on the day, you may meet someone who helps move you towards your goals.”</p> <p>Students gained valuable insights from engaging with industry experts during the week, with many describing the experience as a key moment in developing their ventures beyond the classroom. </p> <p lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB">Guglielmo Cimolai, an MSc Artificial Intelligence Applications and Innovation student, said: “For me, the best part was the conversations I had in those three days, surrounded by amazing founders building genuinely hard things. I’m thankful to everyone who stopped by to challenge our thinking.” </p> <p lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB">Solenn Sandberg, an MSc IEM student who reached the final stages of judging, said: “What made this experience even more special for me is that this is an idea I have carried with me for twelve years. What started as a childhood dream became something I had the opportunity to develop.”</p> <p>The IEM Demo Day and London Tech Week activities form part of 51Թ Business School’s wider experiential learning approach, giving students hands-on opportunities to develop, test and scale ventures in real-world settings. </p> <p>Andrew described the value of these experiences in helping students transform ideas into real ventures: “This is often when something moves from concept to reality. Talking to potential customers and investors, meeting incubators and accelerators, and stress-testing ideas with experienced voices is what makes the difference. </p> <p>By embedding student founders within major innovation events like London Tech Week, 51Թ Business School continues to strengthen its role in developing entrepreneurial talent and supporting the next generation of start-ups. </p> </div> </div> </div> </div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article class="paragraph paragraph--iframe paragraph--view-mode--default flexible-iframe" data-aos="fade-up" data-aos-duration="1200"><div 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<article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--flexible-page-call-to-action call-to-action" data-aos="fade-up" data-aos-delay="300" data-aos-duration="1200"><h2 class="call-to-action__heading"> Subscribe for research and events from the Business School </h2> <ul class="call-to-action__links"><li class="call-to-action__link-item"> <a href="https://assets-gbr.mkt.dynamics.com/f152573f-fb95-49d8-a928-b8d8e57cc426/digitalassets/standaloneforms/b7a3222e-cef6-f011-8406-7c1e522f0d58" aria-label="" class="call-to-action__link call-to-action__link--solid--">Sign up here for the IB Knowledge newsletter</a> </li> </ul></article></div> </div> </section><div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/careers" hreflang="en">Careers</a></div> <div class="field__item"><a 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Business School’s MSc Innovation, Entrepreneurship & Management programme showcased their ventures to investors, innovators and industry leaders at one of the UK's leading technology events.</h2> <div class="field field--name-field-media-caption field--type-string field--label-above"> <span class="blue-line"></span>51Թ's London Tech Week stand at Olympia London</div> <div class="field field--name-field-read-time field--type-estimated-read-time field--label-hidden field__item">3 minute read </div> Mon, 14 Apr 2025 10:15:24 +0000 Lou Lee 7495 at /business-school The hidden cost of startup buzz: how founders and investors can avoid a culture of hubris /business-school/ib-knowledge/entrepreneurship-innovation/the-hidden-cost-startup-buzz-how-founders-and-investors/ <h1 class="field title-huge field--name-title field--type-string field--label-hidden"> The hidden cost of startup buzz: how founders and investors can avoid a culture of hubris </h1> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Christian Hampel</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-01-15T12:14:02+00:00" title="Wednesday, January 15, 2025 - 12:14" class="datetime">Wed, 15/01/2025 - 12:14</time></span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-06/Hidden%20cost%20of%20startup%20buzz%20-%20Christian%20Hampel%20-%20IBK%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.webp?h=27acd325&itok=gTleatNC 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" 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0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2025-06/Hidden%20cost%20of%20startup%20buzz%20-%20Christian%20Hampel%20-%20IBK%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.jpg?h=27acd325&itok=n0EqaMCh 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-06/Hidden%20cost%20of%20startup%20buzz%20-%20Christian%20Hampel%20-%20IBK%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.jpg?h=27acd325&itok=gTleatNC" aria-hidden="true" /></picture></div> <div class="field field--name-content-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section class="paragraph paragraph--bnk-footer-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article class="blogs-listing"><h2 class="blogs-listing__heading">More blogs</h2> <div class="blogs-listing__items"> <div class="views-element-container"><div class="view view-flexible-knowledge-listings view-id-flexible_knowledge_listings view-display-id-listing_1 js-view-dom-id-092ae225555ddf89419a86aaf6b6221c8252e79b5eb913a6a440891bb78564c9"> <div class="view-content"> <div class="listing-blocks listing-blocks--grid"> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="300"> <article class="node node--type-flexible-knowledge node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-09/Network%20of%20people.webp?h=06ac0d8c&itok=fhDqjY3h 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-09/Network%20of%20people.webp?h=06ac0d8c&itok=lYeb7YkC 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-09/Network%20of%20people.jpg?h=06ac0d8c&itok=fhDqjY3h 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-09/Network%20of%20people.jpg?h=06ac0d8c&itok=lYeb7YkC 1x"></source><img loading="eager" width="560" height="448" alt="Network of icons" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-09/Network%20of%20people.jpg?h=06ac0d8c&itok=fhDqjY3h" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-09-09T12:00:00Z" class="datetime">9 September 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7523" class="blog-listing-item__title">Decentralised Autonomous Organisations rethink the role of bosses. But who really has the power?</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Decentralised Autonomous Organisations rethink the role of bosses. But who really has the power?" class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/management-strategy-leadership-technology/decentralised-autonomous-organisations/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="600"> <article class="node node--type-flexible-knowledge node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/UK%20bank%20notes%20and%20coins.webp?h=06ac0d8c&itok=iXSJEWEC 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/UK%20bank%20notes%20and%20coins.webp?h=06ac0d8c&itok=7ZIu2iOi 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/UK%20bank%20notes%20and%20coins.jpg?h=06ac0d8c&itok=iXSJEWEC 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/UK%20bank%20notes%20and%20coins.jpg?h=06ac0d8c&itok=7ZIu2iOi 1x"></source><img loading="eager" width="560" height="448" alt="UK bank notes and coins" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/UK%20bank%20notes%20and%20coins.jpg?h=06ac0d8c&itok=iXSJEWEC" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-08-27T12:00:00Z" class="datetime">27 August 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7517" class="blog-listing-item__title">Do big bonuses really affect employee behaviour?</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Do big bonuses really affect employee behaviour?" class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/finance/do-big-bonuses-really-affect-employee-behaviour/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="900"> <article class="node node--type-flexible-knowledge node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/AI%20meeting.webp?h=87b4785c&itok=mwcfGzvV 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/AI%20meeting.webp?h=87b4785c&itok=Ht2oQf7_ 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/AI%20meeting.jpg?h=87b4785c&itok=mwcfGzvV 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-08/AI%20meeting.jpg?h=87b4785c&itok=Ht2oQf7_ 1x"></source><img loading="eager" width="560" height="448" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-08/AI%20meeting.jpg?h=87b4785c&itok=mwcfGzvV" aria-hidden="true" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-08-03T12:00:00Z" class="datetime">3 August 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7515" class="blog-listing-item__title">Why making AI too easy to use is a risk for business </h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Why making AI too easy to use is a risk for business " class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/technology/why-making-ai-too-easy-use-risk-business/" rel="bookmark">Read more</a> </div> </article></div> </div> </div> </div> </div> </div> </article></div> </div> </section></div> </div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2025-07-14T12:00:00Z" class="datetime">14 July 2025</time></div> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p><span><span><span>It’s the dream of many startups: grow aggressively to chase the hype and become a unicorn. However, trying to pull this off all too often turns into a nightmare for founders, employees and their stakeholders alike. Our recent study found that growth-chasing startups risk ingraining a damaging “hubristic culture” – characterised by the sense of being entitled to break rules without caring about consequences. </span></span></span></p> <p><span><span><span>A hubristic culture often looks exciting to employees but actually damages the company. It leads employees to believe they can do no wrong in the pursuit of growth. This is a recipe for disaster. <a href="https://www.bloomberg.com/news/articles/2023-04-09/ftx-failure-rooted-in-hubris-and-greed-debtors-report-finds">A report</a> by debtors of failed crypto exchange FTX Trading, for example, blamed its collapse on “hubris, incompetence and greed” (the company’s founder, Sam Bankman-Fried, is <a href="https://www.ft.com/content/89e3d859-3a27-4d76-8b54-1e872b615f5f">appealing his conviction</a>).</span></span></span></p> <p><span><span><span>Together with Elena Dalpiaz, I have studied hubristic culture in a tech startup that initially achieved hypergrowth for a few years. However, this culture led the startup to adopt harmful behaviours that hurt stakeholders and threatened its very survival until the company embarked on a major reform process. </span></span></span>While this turnaround was a success at the time of our study’s conclusion, the company, like many others in the sector, later exited the market due to new regulatory changes. This has helped make the case for broader volatility of the industry rather than undermining the impact of cultural reform.</p> <p></p> </div> </div> </div> </div> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p><span><span><span><strong>Red flags in startup culture</strong></span></span></span></p> <p><span><span><span>We found that one major red flag for a hubristic culture is when startups pursue growth at all costs. This is problematic because employees believe it does not matter how their growth-chasing actions affect stakeholders. Consequences of this can include: regularly letting customers down during the hypergrowth; getting ever more regulatory fines; and receiving increasingly hostile coverage on key (social) media channels. </span></span></span></p> <p><span><span><span>Another major red flag for a hubristic culture is a specific type of excitement shared among the startup’s employees: what we call “antagonistic excitement”. This is the enthusiasm to operate in opposition to outside norms. For example, an employee of the tech company we studied was thrilled when masses protested the company’s rule-breaking: “we were getting attacked […] You live off that adrenaline”. </span></span></span></p> <blockquote> <p><span><span><span>Getting excited about breaking rules and about receiving external criticism is dangerous because employees risk losing moral awareness, i.e. the ability to care about (not harming) the outside world.</span></span></span></p> </blockquote> <p><span><span><span><strong>How to build a sustainable startup culture</strong></span></span></span></p> <p><span><span><span>How do startups avoid the trap of a hubristic culture? First, by focusing the team on pursuing growth that can be sustained over the long-term, rather than seeking growth at all costs. This forces employees to pursue growth that fits with society because only this is sustainable over time. </span></span></span></p> <p><span><span><span>Second, it’s important to banish antagonistic excitement. Whereas excitement about the startup’s mission and about any constructive plans can be very positive, what stores up trouble is fostering excitement about breaking rules and getting criticised. It’s important for startups to emphasise that, amid all the excitement, the pursuit of growth should not endanger the well-being of others.</span></span></span></p> <p><span><span><span>Hubristic cultures in startups are initially intoxicating for employees but they are ultimately toxic for everyone. When startups collapse, founders, investors, employees and stakeholders are all harmed. It’s important that hyped companies fix a hubristic culture before it’s too late. This gives them the chance to build a company that will last, rather than becoming a cautionary tale for the next excitable startup.</span></span></span></p> <p> </p> <p><span><span><span><em>This article draws on findings from the </em>Journal of Business Venturing <em>article <a href="https://www.sciencedirect.com/science/article/pii/S0883902625000345">“When Hype Collides with Morality: How Entrepreneurial Framing Affects the Behavior and Legitimacy of Hyped Ventures”</a> by Christian E. Hampel (51Թ) and Elena Dalpiaz (USI Lugano).</em></span></span></span></p> </div> </div> </div> </div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-blue paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--flexible-page-call-to-action call-to-action" data-aos="fade-up" data-aos-delay="300" data-aos-duration="1200"><h2 class="call-to-action__heading"> Read about the research </h2> <ul class="call-to-action__links"><li class="call-to-action__link-item"> <a href="https://www.sciencedirect.com/science/article/pii/S0883902625000345" class="call-to-action__link call-to-action__link--solid--">Explore findings from Dr Hampel</a> </li> </ul></article></div> </div> </section><div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/entrepreneurship" hreflang="en">Entrepreneurship</a></div> <div class="field__item"><a href="/business-school/category/key-topics/innovation" hreflang="en">Innovation</a></div> <div class="field__item"><a href="/business-school/category/key-topics/jobs-and-labour" hreflang="en">Jobs and Labour</a></div> <div class="field__item"><a href="/business-school/category/key-topics/startups" hreflang="en">Startups</a></div> </div> <div class="field field--name-key-themes field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/key-themes/entrepreneurship/" hreflang="en">Entrepreneurship</a></div> </div> <div class="field field--name-field-knowledge-categories field--type-entity-reference field--label-inline"> <div class="field__label">Knowledge Categories</div> <div class="field__items"> <div class="field__item"><a href="/business-school/category/knowledge-categories/entrepreneurship-innovation" hreflang="en">Entrepreneurship & Innovation</a></div> </div> </div> <div class="field field--name-field-academic-area-ref field--type-entity-reference field--label-above"> <div class="field__label">Academic area</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/academic-areas/management-entrepreneurship/" hreflang="en">Management & Entrepreneurship </a></div> </div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/1454/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a href="https://www.linkedin.com/sharing/share-offsite?url=/business-school/taxonomy/term/1454/feed&amp;title=&amp;source=/business-school/taxonomy/term/1454/feed" target="_blank" aria-label="Share on Linkedin"> <img src="/business-school/modules/composer/social_media/icons/linkedin.svg" alt="Linkedin" /></a> <a href="mailto:?subject=&amp;body=Check out this site /business-school/taxonomy/term/1454/feed" target="_blank" aria-label="Share on Email"> <img src="/business-school/modules/composer/social_media/icons/email.svg" alt="Email" /></a> </div> </div> <h2 class="field subtitle field--name-field-subtitle field--type-string field--label-hidden">Grounded in new research, this article reveals the warning signs of “hubristic culture” and offers practical strategies to foster sustainable growth</h2> <div class="field field--name-field-media-caption field--type-string field--label-above"> <span class="blue-line"></span>Main image: Nuthawut Somsuk / iStock via Getty Images Plus</div> <div class="field field--name-field-read-time field--type-estimated-read-time field--label-hidden field__item">3 minute read </div> <div class="field field--name-field-show-different-image-on-th field--type-boolean field--label-hidden field__item">Off</div> Wed, 15 Jan 2025 12:14:02 +0000 Christian Hampel 7300 at /business-school Business School MSc graduate Alvia Dibby Shadqah speaks to the Financial Times about life as a female entrepreneur /business-school/news/business-school-msc-graduate-alvia-dibby-shadqah-speaks-the-financial-times-about-life-female/ <span class="field field--name-title field--type-string field--label-hidden">Business School MSc graduate Alvia Dibby Shadqah speaks to the Financial Times about life as a female entrepreneur</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Evie Burrows-Taylor</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-09-09T11:28:25+00:00" title="Monday, September 9, 2024 - 11:28" class="datetime">Mon, 09/09/2024 - 11:28</time></span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2022-02/Two%20female%20students%20smiling%20with%20laptops.webp?h=10174e4b&itok=FV1BO0wA 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2022-02/Two%20female%20students%20smiling%20with%20laptops.webp?h=10174e4b&itok=BhpQxJMC 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2022-02/Two%20female%20students%20smiling%20with%20laptops.webp?h=10174e4b&itok=ghogb1Sd 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2022-02/Two%20female%20students%20smiling%20with%20laptops.webp?h=10174e4b&itok=61A7VEr- 1x"></source><source media="all and (min-width: 1060px)" type="image/png" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2022-02/Two%20female%20students%20smiling%20with%20laptops.png?h=10174e4b&itok=FV1BO0wA 1x"></source><source media="all and (min-width: 840px)" type="image/png" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2022-02/Two%20female%20students%20smiling%20with%20laptops.png?h=10174e4b&itok=BhpQxJMC 1x"></source><source 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field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/entrepreneurship" hreflang="en">Entrepreneurship</a></div> <div class="field__item"><a href="/business-school/category/key-topics/inequality" hreflang="en">Inequality</a></div> <div class="field__item"><a href="/business-school/category/key-topics/management-masters" hreflang="en">Management Masters'</a></div> <div class="field__item"><a href="/business-school/category/key-topics/startups" hreflang="en">Startups</a></div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/1454/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a href="https://www.linkedin.com/sharing/share-offsite?url=/business-school/taxonomy/term/1454/feed&amp;title=&amp;source=/business-school/taxonomy/term/1454/feed" target="_blank" aria-label="Share on Linkedin"> <img src="/business-school/modules/composer/social_media/icons/linkedin.svg" alt="Linkedin" /></a> <a href="mailto:?subject=&amp;body=Check out this site /business-school/taxonomy/term/1454/feed" target="_blank" aria-label="Share on Email"> <img src="/business-school/modules/composer/social_media/icons/email.svg" alt="Email" /></a> </div> </div> Mon, 09 Sep 2024 11:28:25 +0000 Evie Burrows-Taylor 6845 at /business-school "Lessons from the last three years in venture capital": MBA alumnus Kjartan Rist writes in Forbes /business-school/news/lessons-the-last-three-years-venture-capital-mba-alumnus-kjartan-rist-writes-forbes/ <span class="field field--name-title field--type-string field--label-hidden">"Lessons from the last three years in venture capital": MBA alumnus Kjartan Rist writes in Forbes</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Evie Burrows-Taylor</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-02-26T09:56:42+00:00" title="Monday, February 26, 2024 - 09:56" class="datetime">Mon, 26/02/2024 - 09:56</time></span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2021-04/Mike%20Wright_REF.webp?h=6d7612e2&itok=0aw2MCAt 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2021-04/Mike%20Wright_REF.webp?h=6d7612e2&itok=4A3GLipJ 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2021-04/Mike%20Wright_REF.webp?h=6d7612e2&itok=o2EF0iFw 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2021-04/Mike%20Wright_REF.webp?h=6d7612e2&itok=rr4acgOG 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2021-04/Mike%20Wright_REF.jpg?h=6d7612e2&itok=0aw2MCAt 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2021-04/Mike%20Wright_REF.jpg?h=6d7612e2&itok=4A3GLipJ 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2021-04/Mike%20Wright_REF.jpg?h=6d7612e2&itok=o2EF0iFw 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2021-04/Mike%20Wright_REF.jpg?h=6d7612e2&itok=rr4acgOG 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2021-04/Mike%20Wright_REF.jpg?h=6d7612e2&itok=0aw2MCAt" aria-hidden="true" /></picture></div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2024-02-20T12:00:00Z" class="datetime">20 February 2024</time></div> <div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/startups" hreflang="en">Startups</a></div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/1454/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a href="https://www.linkedin.com/sharing/share-offsite?url=/business-school/taxonomy/term/1454/feed&amp;title=&amp;source=/business-school/taxonomy/term/1454/feed" target="_blank" aria-label="Share on Linkedin"> <img src="/business-school/modules/composer/social_media/icons/linkedin.svg" alt="Linkedin" /></a> <a href="mailto:?subject=&amp;body=Check out this site /business-school/taxonomy/term/1454/feed" target="_blank" aria-label="Share on Email"> <img src="/business-school/modules/composer/social_media/icons/email.svg" alt="Email" /></a> </div> </div> Mon, 26 Feb 2024 09:56:42 +0000 Evie Burrows-Taylor 6646 at /business-school How to survive as an entrepreneur: insights from Steve Blank /business-school/ib-knowledge/entrepreneurship-innovation/how-survive-entrepreneur-insights-steve-blank/ <span class="field field--name-title field--type-string field--label-hidden">How to survive as an entrepreneur: insights from Steve Blank </span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2024-02/Steve%20Blank_IB%20Knowledge%20.webp?h=1c9b88c9&itok=eQVWxjpU 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2024-02/Steve%20Blank_IB%20Knowledge%20.webp?h=1c9b88c9&itok=Gb58EjdH 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2024-02/Steve%20Blank_IB%20Knowledge%20.webp?h=1c9b88c9&itok=n9QZrXWE 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2024-02/Steve%20Blank_IB%20Knowledge%20.webp?h=1c9b88c9&itok=I2uhm5BV 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2024-02/Steve%20Blank_IB%20Knowledge%20.jpg?h=1c9b88c9&itok=eQVWxjpU 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2024-02/Steve%20Blank_IB%20Knowledge%20.jpg?h=1c9b88c9&itok=Gb58EjdH 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2024-02/Steve%20Blank_IB%20Knowledge%20.jpg?h=1c9b88c9&itok=n9QZrXWE 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2024-02/Steve%20Blank_IB%20Knowledge%20.jpg?h=1c9b88c9&itok=I2uhm5BV 1x"></source><img loading="eager" width="960" height="576" alt="Steve Blank " class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2024-02/Steve%20Blank_IB%20Knowledge%20.jpg?h=1c9b88c9&itok=eQVWxjpU" /></picture></div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Evie Burrows-Taylor</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-02-13T11:47:09+00:00" title="Tuesday, February 13, 2024 - 11:47" class="datetime">Tue, 13/02/2024 - 11:47</time></span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2026-07-15T12:00:00Z" class="datetime">15 July 2026</time></div> <div class="field field--name-content-top field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h3>We sat down with world-renowned entrepreneur Steve Blank to talk about the significance of the lean startup movement, how generative AI will revolutionise the business landscape and what leaders need to do to survive the changes ahead</h3> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>Famed for his founding role in the lean startup movement, Steve Blank, now an adjunct professor of entrepreneurship at Stanford, has also co-created the <a href="https://www.wickedacceleration.org/imperial-college-business-school-wicked-module">51Թ Wicked Module</a> at 51Թ Business School. The class teaches students to use lean startup tools to address “wicked” problems that have multiple moving parts and no obvious solution, such as insurgencies, disinformation and climate change.<br /><br /> We spoke to Steve about the significance of his work and the biggest challenges and opportunities facing today’s entrepreneurs.</p> <h4>Why was the lean startup movement such a widespread sensation?</h4> <p>Lean’s biggest insight was observing that startups are not smaller versions of large companies and, while large companies execute business models, startups search for them. For the business world, it was like discovering an entirely new continent.<br /><br /> We had built tools for executing an existing business model, but we had absolutely nothing when it came to searching for them, including the understanding that it needed to be done.<br /><br /> My work, along with that of Eric Ries and Alexander Osterwalder, formed the beginnings of the Lean Movement. I remember going to some of the best business schools in the world and people saying: “How hard can [running a company made up of] six people in a garage be?” But I deeply understood just how hard the startup setup was. </p> <h4>How will generative AI impact entrepreneurship?</h4> <p>The impact on entrepreneurs will be enormous: they’ll be able to use data to look at what people in certain demographics want and use generative AI to come up with product ideas, websites and even pivots.</p> <p>Now, if I’m in healthcare and the NHS decides they want to make money, I could take all the health data I have about everybody in the UK and start figuring out how to do it using AI models. If I was an entrepreneur today, I would be working on a piece of enterprise software to create an end-to-end platform for using AI in building startups.</p> <h4>What innovation challenges are unique to today’s businesses?</h4> <p>Large organisations are designed for repeatable and scalable processes. This works well when your business environment is relatively stable, or your competitors have the same resources as you.</p> <p>These days, you’re competing with smaller companies designed to move rapidly and take risks, and that’s hard to sustain. Companies adopting startup methods often end up with innovation “theatre”, rather than innovation delivered. Carving out an innovative path requires committed leadership, culture and process change.</p> <h4>What is the most common mistake you see startups making?</h4> <p>Entrepreneurs have the passion to come up with an idea, execute it and then expect to stand back and see all the orders rolling in. That almost never happens.</p> <p>The phrase I keep repeating after two decades: there are no facts inside the building, so get the heck out. When I taught the <a href="https://www.wickedacceleration.org/imperial-college-business-school-wicked-module">51Թ Wicked Module</a> at 51Թ, I told students how important it is to talk to customers and listen to the data.</p> <h4>How do you think large corporations can overcome challenges with agility?</h4> <p>It really starts with the leadership team agreeing that execution pays your salary, but innovation pays your pension. Then deciding whether they're willing to make the changes necessary to provide a parallel pathway for innovation.</p> <p>However, the worst thing you could do is make the entire company about innovation and put the core business at risk. My first mantra to CEOs is: whatever you do, protect the core.</p> <h4>How can leaders ensure they stay relevant?</h4> <p>If I was a CEO, I'd ensure I was thoroughly educating myself about the changes in my sector. If you don’t understand the relevant technology, supply chain, manufacturing et al and its implications, it would be like a CEO at the turn of the century not understanding manufacturing in China.</p> <p>Lifelong learning plays a large role in figuring out how to keep CEOs continually engaged in new methods, tech, challenges, as well as global opportunities and threats.</p> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p><em>Steve Blank returns to 51Թ Business School as a featured speaker at the <a href="https://www.eventbrite.co.uk/e/the-6th-international-wicked-symposium-tickets-1990559481995?keep_tld=true">6th International Wicked Symposium</a> in July 2026.</em></p> </div> </div> </div> </div> </div> <div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/artificial-intelligence" hreflang="en">Artificial Intelligence</a></div> <div class="field__item"><a href="/business-school/category/key-topics/digital-transformation" hreflang="en">Digital Transformation</a></div> <div class="field__item"><a href="/business-school/category/key-topics/entrepreneurship" hreflang="en">Entrepreneurship</a></div> <div class="field__item"><a href="/business-school/category/key-topics/innovation" hreflang="en">Innovation</a></div> <div class="field__item"><a href="/business-school/category/key-topics/leadership" hreflang="en">Leadership</a></div> <div class="field__item"><a href="/business-school/category/key-topics/startups" hreflang="en">Startups</a></div> <div class="field__item"><a href="/business-school/category/key-topics/strategy" hreflang="en">Strategy</a></div> </div> <div class="field field--name-sidebar-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="c-paragraph-cta paragraph paragraph--cta paragraph--view-mode--default paragraph--margin"> <div class="c-paragraph-cta__inner"> <h2>Monthly newsletter</h2> <p>Receive the latest insights from 51Թ Business School</p> <div class="c-paragraph-cta__links"> <a href="/business-school/sign-ib-knowledge/" class="button button--primary "> Sign up now </a> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--featured-content paragraph--view-mode--default paragraph--margin"> <article class="c-featured-content"><h2> <a href="https://www.wickedacceleration.org/imperial-college-business-school-wicked-module"> Wicked Problems, System Dynamics & Entrepreneurial Innovation: 11 June – 12 July, 2024 </a> </h2> <a class="c-featured-content__media" href="https://www.wickedacceleration.org/imperial-college-business-school-wicked-module" tabindex="-1" title="Thumbnail for Wicked Problems, System Dynamics & Entrepreneurial Innovation: 11 June – 12 July, 2024"> <div class="field field--name-field-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2019-07/imperial%20college%20building%20main.webp?h=40b41827&itok=rz0ns0Bv 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="480" height="270" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_480/public/2019-07/imperial%20college%20building%20main.webp?h=40b41827&itok=bu6nkyKV 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="270" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_480/public/2019-07/imperial%20college%20building%20main.webp?h=40b41827&itok=bu6nkyKV 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2019-07/imperial%20college%20building%20main.jpg?h=40b41827&itok=rz0ns0Bv 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="480" height="270" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_480/public/2019-07/imperial%20college%20building%20main.jpg?h=40b41827&itok=bu6nkyKV 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="270" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_480/public/2019-07/imperial%20college%20building%20main.jpg?h=40b41827&itok=bu6nkyKV 1x"></source><img loading="lazy" width="480" height="384" alt="51Թ Business School main entrance" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_480/public/2019-07/imperial%20college%20building%20main.jpg?h=40b41827&itok=fWXhEzsg" /></picture></div> </a> <div class="text-formatted "> <div class="field field--name-field-summary field--type-string-long field--label-hidden field__items"> <div class="text-formatted "> The 51Թ Wicked Module is a one-month programme for 51Թ Business School students, where we will introduce participants to a unique set of frameworks, approaches, and tools curated to address 'wicked problems". </div> </div> </div> <a href="https://www.wickedacceleration.org/imperial-college-business-school-wicked-module" rel="bookmark" aria-label="Read more about Wicked Problems, System Dynamics & Entrepreneurial Innovation: 11 June – 12 July, 2024" class="button button--primary "> Read more </a> </article></div> </div> <div class="field__item"> <div class="paragraph paragraph--featured-content paragraph--view-mode--default paragraph--margin"> <article class="c-featured-content"><h2> <a href="/business-school/ib-knowledge/entrepreneurship-innovation/experimentation-business-3-ways-avoid-the-hidden-risks/"> Experimentation in business: 3 ways to avoid the hidden risks </a> </h2> <a class="c-featured-content__media" href="/business-school/ib-knowledge/entrepreneurship-innovation/experimentation-business-3-ways-avoid-the-hidden-risks/" tabindex="-1" title="Thumbnail for Experimentation in business: 3 ways to avoid the hidden risks"> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="212" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_212_x_260/public/2023-06/Experimentation%20in%20business_0.webp?h=a0bfbc14&itok=wM_88T9f 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="660" height="260" 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width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2023-06/Experimentation%20in%20business_0.jpg?h=a0bfbc14&itok=Ab_wBqf7 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2023-06/Experimentation%20in%20business_0.jpg?h=a0bfbc14&itok=Ab_wBqf7 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="380" height="150" data-srcset="/business-school/sites/default/files/styles/focalpoint_380_x_150/public/2023-06/Experimentation%20in%20business_0.jpg?h=a0bfbc14&itok=2lXocC77 1x"></source><img loading="lazy" width="480" height="384" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/large/public/2023-06/Experimentation%20in%20business_0.jpg?itok=2EW11kie" aria-hidden="true" /></picture></div> </a> <div class="text-formatted "> <div class="field field--name-summary field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>Experimentation is key to platforms improving their services – but this is often carried out in secret and can have disastrous unintended consequences.</p> </div> </div> </div> <a href="/business-school/ib-knowledge/entrepreneurship-innovation/experimentation-business-3-ways-avoid-the-hidden-risks/" rel="bookmark" aria-label="Read more about Experimentation in business: 3 ways to avoid the hidden risks" class="link "> Read more </a> </article></div> </div> </div> <div class="print__wrapper print__wrapper--pdf"><a href="/business-school/print/pdf/node/6621" class="print__link print__link--pdf">Download PDF</a></div> <div class="field field--name-field-academic-area-ref field--type-entity-reference field--label-above"> <div class="field__label">Academic area</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/academic-areas/management-entrepreneurship/" hreflang="en">Management & Entrepreneurship </a></div> </div> </div> <div class="field field--name-field-knowledge-categories field--type-entity-reference field--label-inline"> <div class="field__label">Knowledge Categories</div> <div class="field__items"> <div class="field__item"><a href="/business-school/category/knowledge-categories/entrepreneurship-innovation" hreflang="en">Entrepreneurship & Innovation</a></div> </div> </div> <div class="field field--name-field-show-different-image-on-th field--type-boolean field--label-hidden field__item">Off</div> Tue, 13 Feb 2024 11:47:09 +0000 Evie Burrows-Taylor 6621 at /business-school "Better than the real thing?": The European publishes article by Dr Jan-Michael Ross on imitation /business-school/news/better-the-real-thing-the-european-publishes-article-dr-jan-michael-ross-imitation/ <span class="field field--name-title field--type-string field--label-hidden">"Better than the real thing?": The European publishes article by Dr Jan-Michael Ross on imitation</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Evie Burrows-Taylor</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2023-09-18T15:16:22+00:00" title="Monday, September 18, 2023 - 15:16" class="datetime">Mon, 18/09/2023 - 15:16</time></span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.webp?h=b03f540d&itok=-TOKYu7F 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.webp?h=b03f540d&itok=pidi8ZBQ 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.webp?h=b03f540d&itok=jU7ZaDkn 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.webp?h=b03f540d&itok=kJVBmdi8 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.jpg?h=b03f540d&itok=-TOKYu7F 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.jpg?h=b03f540d&itok=pidi8ZBQ 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.jpg?h=b03f540d&itok=jU7ZaDkn 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.jpg?h=b03f540d&itok=kJVBmdi8 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.jpg?h=b03f540d&itok=-TOKYu7F" aria-hidden="true" /></picture></div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2023-07-30T12:00:00Z" class="datetime">30 July 2023</time></div> <div class="field field--name-key-themes field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/key-themes/entrepreneurship/" hreflang="en">Entrepreneurship</a></div> </div> <div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/brand" hreflang="en">Brand</a></div> <div class="field__item"><a href="/business-school/category/key-topics/competition" hreflang="en">Competition</a></div> <div class="field__item"><a href="/business-school/category/key-topics/entrepreneurship" hreflang="en">Entrepreneurship</a></div> <div class="field__item"><a href="/business-school/category/key-topics/imitation" hreflang="en">Imitation</a></div> <div class="field__item"><a href="/business-school/category/key-topics/innovation" hreflang="en">Innovation</a></div> <div class="field__item"><a href="/business-school/category/key-topics/leadership" hreflang="en">Leadership</a></div> <div class="field__item"><a href="/business-school/category/key-topics/startups" hreflang="en">Startups</a></div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/1454/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a href="https://www.linkedin.com/sharing/share-offsite?url=/business-school/taxonomy/term/1454/feed&amp;title=&amp;source=/business-school/taxonomy/term/1454/feed" target="_blank" aria-label="Share on Linkedin"> <img src="/business-school/modules/composer/social_media/icons/linkedin.svg" 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media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.webp?h=b03f540d&itok=pidi8ZBQ 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.webp?h=b03f540d&itok=jU7ZaDkn 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.webp?h=b03f540d&itok=kJVBmdi8 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.jpg?h=b03f540d&itok=-TOKYu7F 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.jpg?h=b03f540d&itok=pidi8ZBQ 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.jpg?h=b03f540d&itok=jU7ZaDkn 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.jpg?h=b03f540d&itok=kJVBmdi8 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.jpg?h=b03f540d&itok=-TOKYu7F" aria-hidden="true" /></picture></div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Jan-Michael Ross</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2023-03-16T11:56:39+00:00" title="Thursday, March 16, 2023 - 11:56" class="datetime">Thu, 16/03/2023 - 11:56</time></span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2023-03-20T12:00:00Z" class="datetime">20 March 2023</time></div> <div class="field field--name-content-top field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h2>In the business world, as elsewhere in life, copying is frowned upon. Yet, in some cases, it has been responsible for inspiring business leaders, creating new markets and, most surprisingly, driving innovation</h2> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>"Copycat" is a term loaded with judgement and businesses tend to look down on any kind of imitation as a weak and limiting strategy. According to received wisdom, an imitator can only be as good as, never better than, the real thing – just as a tribute band is bound to peddle the same old material without the original spark.</p> <p><a href="https://journals.aom.org/doi/10.5465/annals.2021.0044">Our research</a> attempts to set the record straight on this blinkered and outdated view. <strong>Imitation is rife throughout commerce – and has been applied widely – from floor mops through to consumer technology and services.</strong><strong> </strong>Used deftly, imitation can speed up the pace of change, spark innovation and leverage creativity.</p> <p>Back in 1966, Harvard economist <a href="https://hbr.org/1966/09/innovative-imitation">Professor Theodore Levitt pointed out</a> that we “often mistake innovation for what is really imitation”. More than 40 years later, the equally revered Stanford <a href="https://books.google.co.uk/books?id=l9koo7StoCoC&pg=PA20&lpg=PA20&dq=James+G.+March+observed+“imitation+probably+represents+the+majority+of+what+is+normally+called+innovation”&source=bl&ots=eH7hPrSTFo&sig=ACfU3U121h5kKFS8035ZnqjH7jTqw53UlA&hl=en&sa=X&ved=2ahUKEwjngL2t2uD9AhWuRkEAHX5vCsEQ6AF6BAgJEAM#v=onepage&q=James%20G.%20March%20observed%20“imitation%20probably%20represents%20the%20majority%20of%20what%20is%20normally%20called%20innovation”&f=false">Professor James G. March observed</a> “imitation probably represents the majority of what is normally called innovation”.</p> <p>Big companies stay ahead by imitating smaller rivals; startups fast track their experience by looking at competitors’ strategies, sometimes sharing insights and successes. Investors prefer startups that borrow from tried and tested technology and experience rather than putting their cash into riskier novel ventures.</p> <p>But imitation as a business strategy doesn’t inspire; LinkedIn isn't awash with entrepreneurs declaring themselves to be leading imitators in their field. We idolise what is new and creative without acknowledging the debt owed to existing business. <strong>But if leaders can recognise the importance of imitation, they can limit blind spots and get the upper hand.</strong></p> <p>Imitation is more than simply copying: it might mean emulating products and processes, a firm’s technologies and resources, or even structures and strategies.</p> <blockquote> <p>Used deftly, imitation can speed up the pace of change, spark innovation and leverage creativity.</p> </blockquote> <p>Take the fashion chain Zara, which pioneered the extremely successful business model of swiftly copying designer brands for a fraction of the price, and putting clothes on sale at carefully selected locations. Enter challenger Shein, which has stolen the rug from under brands like Zara by producing on-trend clothes available online in under a week at rock bottom prices. This has resulted both in meteoric growth and flurries of copyright complaints. But, in turn, new challengers from China are poised to oust Shein with superior offers. Whatever your view of fast fashion, in this case imitation has created a new market.</p> <p>There are at least three main misconceptions about imitation that are worth challenging: </p> <h2>1. Imitation is weak</h2> <p>Mightier firms often compete with, and draw upon, the experiences of smaller players. They’re often successful because their superior muscle power allows them to exploit innovations. Take P&G’s "breakthrough" quick mop, the "Swiffer", which was an instant hit when it launched in 1999, and has since generated millions of dollars. A similar product was already sold in Japan, which P&G says it tweaked and improved.</p> <p>There are other instances of corporate giants introducing products or features bearing a resemblance to competitors’ earlier efforts: at its launch in 2001, the Apple iPod bore a close physical resemblance to the Diamond Rio, the world’s first digital audio player launched four years earlier. More recently, Meta launched Facebook products resembling Snapchat and TikTok features.</p> <p>In the right climate, imitation benefits even the heftiest players. Imitation can be an effective defensive strategy for a leader, as illustrated by our analogies with competitive sailing in earlier research.</p> <h2>2. There’s only one way to imitate</h2> <p>We tend to assume that imitation is a binary choice, a simple "yes or no" decision, but choosing when, how, what and who to imitate requires skill and judgement. Sometimes it pays to integrate disparate elements to create something new – and then imitation becomes creative. Timing can be critical too: is it better to wait until a new product or service has bedded in or move swiftly? Speed can influence how competitors respond and creates its own market dynamic.</p> <h2>3. Imitation is easy</h2> <p>Business leaders fall into the trap of believing that imitation is a simple cut and paste option, which doesn’t do justice to its complexity. Technologies and services might be opaque or secretive and, as a result, difficult to copy. To imitate well, a company might require superior resources such as supply and distribution networks. Or, it may not be obvious which element gives a brand its competitive edge.</p> <p>For example, consumers might be choosing a beer for its flavour over its packaging, but if rival firms don’t understand what’s driving consumer preferences, they might imitate the wrong thing. And then there are occasions when it suits businesses to encourage imitation by others – it might boost customer numbers, help establish and legitimise goods or services, or even help firms keep an eye on the opposition and limit risk.</p> <p> </p> <p>While these assumptions may be true in some instances, they don’t do justice to the more complicated reality. <strong>To underestimate the power of imitation is a business opportunity missed</strong> and, as a business tool and tactic, imitation risks being overlooked. With a deeper understanding of how imitation helps businesses and sectors evolve – as seen in fast fashion, personal computing and more – it can become a source of inspiration, as well as nudge companies to push boundaries and speed up the pace of innovation.</p> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p><em>This article draws on findings from "<a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4197355">Reconceptualizing Imitation: Implications for Dynamic Capabilities, Innovation and Competitive Advantage</a>" by Hart E. Posen (University of Wisconsin-Madison), Jan-Michael Ross (51Թ London), Brian Wu (University of Michigan), Stefano Benigni (51Թ London) and Zhi Cao (University of Nevada, Las Vegas). </em></p> </div> </div> </div> </div> </div> <div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/brand" hreflang="en">Brand</a></div> <div class="field__item"><a href="/business-school/category/key-topics/competition" hreflang="en">Competition</a></div> <div class="field__item"><a href="/business-school/category/key-topics/entrepreneurship" hreflang="en">Entrepreneurship</a></div> <div class="field__item"><a href="/business-school/category/key-topics/imitation" hreflang="en">Imitation</a></div> <div class="field__item"><a href="/business-school/category/key-topics/innovation" hreflang="en">Innovation</a></div> <div class="field__item"><a href="/business-school/category/key-topics/leadership" hreflang="en">Leadership</a></div> <div class="field__item"><a href="/business-school/category/key-topics/startups" hreflang="en">Startups</a></div> </div> <div class="field field--name-sidebar-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="c-paragraph-cta paragraph paragraph--cta paragraph--view-mode--default paragraph--margin"> <div class="c-paragraph-cta__inner"> <h2>Monthly newsletter</h2> <p>Receive the latest insights from 51Թ Business School</p> <div class="c-paragraph-cta__links"> <a href="/business-school/sign-ib-knowledge/" class="button button--primary "> Sign up now </a> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--featured-content paragraph--view-mode--default paragraph--margin"> <article class="c-featured-content"><h2> <a href="/business-school/ib-knowledge/strategy-leadership/how-adapt-your-business-crisis/"> How to adapt your business in a crisis </a> </h2> <a class="c-featured-content__media" href="/business-school/ib-knowledge/strategy-leadership/how-adapt-your-business-crisis/" tabindex="-1" title="Thumbnail for How to adapt your business in a crisis"> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="212" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_212_x_260/public/2024-07/Jan%20Ross.webp?h=aa81dfca&itok=S6dmnZOL 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2024-07/Jan%20Ross.webp?h=aa81dfca&itok=hG2mwZ2u 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2024-07/Jan%20Ross.webp?h=aa81dfca&itok=hG2mwZ2u 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="380" height="150" data-srcset="/business-school/sites/default/files/styles/focalpoint_380_x_150/public/2024-07/Jan%20Ross.webp?h=aa81dfca&itok=tqpPO4Mi 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="212" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_212_x_260/public/2024-07/Jan%20Ross.jpg?h=aa81dfca&itok=S6dmnZOL 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2024-07/Jan%20Ross.jpg?h=aa81dfca&itok=hG2mwZ2u 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2024-07/Jan%20Ross.jpg?h=aa81dfca&itok=hG2mwZ2u 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="380" height="150" data-srcset="/business-school/sites/default/files/styles/focalpoint_380_x_150/public/2024-07/Jan%20Ross.jpg?h=aa81dfca&itok=tqpPO4Mi 1x"></source><img loading="lazy" width="480" height="384" alt="Jan Ross" class="lazyload" data-src="/business-school/sites/default/files/styles/large/public/2024-07/Jan%20Ross.jpg?itok=cyewrgL3" /></picture></div> </a> <div class="text-formatted "> <div class="field field--name-summary field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>In times of crisis, companies tend to respond by downsizing their operations. But instead, they should be taking stock and considering opportunities for innovation, so they can emerge stronger during the recovery.</p> </div> </div> </div> <a href="/business-school/ib-knowledge/strategy-leadership/how-adapt-your-business-crisis/" rel="bookmark" aria-label="Read more about How to adapt your business in a crisis" class="link "> Read more </a> </article></div> </div> <div class="field__item"> <div class="paragraph paragraph--featured-content paragraph--view-mode--default paragraph--margin"> <article class="c-featured-content"><h2> <a href="/business-school/masters/innovation-entrepreneurship-management/"> MSc Innovation, Entrepreneurship & Management </a> </h2> <a class="c-featured-content__media" href="/business-school/masters/innovation-entrepreneurship-management/" tabindex="-1" title="Thumbnail for MSc Innovation, Entrepreneurship & Management"> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="212" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_212_x_260/public/2026-04/51Թ_MSc%20Innovation%2C%20Entrepreneurship%20%26%20Management_0.webp?h=a612ed85&itok=mIeFJ68O 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2026-04/51Թ_MSc%20Innovation%2C%20Entrepreneurship%20%26%20Management_0.webp?h=a612ed85&itok=UNJ0mgFG 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2026-04/51Թ_MSc%20Innovation%2C%20Entrepreneurship%20%26%20Management_0.webp?h=a612ed85&itok=UNJ0mgFG 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="380" height="150" data-srcset="/business-school/sites/default/files/styles/focalpoint_380_x_150/public/2026-04/51Թ_MSc%20Innovation%2C%20Entrepreneurship%20%26%20Management_0.webp?h=a612ed85&itok=pA5r1N92 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="212" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_212_x_260/public/2026-04/51Թ_MSc%20Innovation%2C%20Entrepreneurship%20%26%20Management_0.jpg?h=a612ed85&itok=mIeFJ68O 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2026-04/51Թ_MSc%20Innovation%2C%20Entrepreneurship%20%26%20Management_0.jpg?h=a612ed85&itok=UNJ0mgFG 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2026-04/51Թ_MSc%20Innovation%2C%20Entrepreneurship%20%26%20Management_0.jpg?h=a612ed85&itok=UNJ0mgFG 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="380" height="150" data-srcset="/business-school/sites/default/files/styles/focalpoint_380_x_150/public/2026-04/51Թ_MSc%20Innovation%2C%20Entrepreneurship%20%26%20Management_0.jpg?h=a612ed85&itok=pA5r1N92 1x"></source><img loading="lazy" width="480" height="150" alt="51Թ MSc Innovation, Entrepreneurship & Management student on campus in London writing an equation on a clear board" class="lazyload" data-src="/business-school/sites/default/files/styles/large/public/2026-04/51Թ_MSc%20Innovation%2C%20Entrepreneurship%20%26%20Management_0.jpg?itok=wK1ssOwO" /></picture></div> </a> <div class="text-formatted "> <div class="field field--name-summary field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>MSc Innovation, Entrepreneurship & Management is designed to equip graduates with the skills to become entrepreneurs or lead innovation from within companies. Apply today!</p> </div> </div> </div> <a href="/business-school/masters/innovation-entrepreneurship-management/" rel="bookmark" aria-label="Read more about MSc Innovation, Entrepreneurship & Management" class="link "> Read more </a> </article></div> </div> </div> <div class="print__wrapper print__wrapper--pdf"><a href="/business-school/print/pdf/node/6225" class="print__link print__link--pdf">Download PDF</a></div> <div class="field field--name-field-academic-area-ref field--type-entity-reference field--label-above"> <div class="field__label">Academic area</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/academic-areas/management-entrepreneurship/" hreflang="en">Management & Entrepreneurship </a></div> </div> </div> <div class="field field--name-field-knowledge-categories field--type-entity-reference field--label-inline"> <div class="field__label">Knowledge Categories</div> <div class="field__items"> <div class="field__item"><a href="/business-school/category/knowledge-categories/strategy-leadership" hreflang="en">Strategy & Leadership</a></div> </div> </div> <div class="field field--name-field-show-different-image-on-th field--type-boolean field--label-hidden field__item">Off</div> Thu, 16 Mar 2023 11:56:39 +0000 Jan-Michael Ross 6225 at /business-school How to scale up in an emerging market /business-school/ib-knowledge/entrepreneurship-innovation/how-scale-emerging-market/ <span class="field field--name-title field--type-string field--label-hidden">How to scale up in an emerging market</span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2022-07/Lightbulb_IB%20Knowledge-2.webp?h=96dfc06c&itok=7Z0VV6lC 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2022-07/Lightbulb_IB%20Knowledge-2.webp?h=96dfc06c&itok=6MdBxStM 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2022-07/Lightbulb_IB%20Knowledge-2.webp?h=96dfc06c&itok=idLelsjm 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2022-07/Lightbulb_IB%20Knowledge-2.webp?h=96dfc06c&itok=t1TFwGem 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2022-07/Lightbulb_IB%20Knowledge-2.jpg?h=96dfc06c&itok=7Z0VV6lC 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2022-07/Lightbulb_IB%20Knowledge-2.jpg?h=96dfc06c&itok=6MdBxStM 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2022-07/Lightbulb_IB%20Knowledge-2.jpg?h=96dfc06c&itok=idLelsjm 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2022-07/Lightbulb_IB%20Knowledge-2.jpg?h=96dfc06c&itok=t1TFwGem 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2022-07/Lightbulb_IB%20Knowledge-2.jpg?h=96dfc06c&itok=7Z0VV6lC" aria-hidden="true" /></picture></div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Tim Weiss</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2022-07-04T09:30:11+00:00" title="Monday, July 4, 2022 - 09:30" class="datetime">Mon, 04/07/2022 - 09:30</time></span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2022-07-04T12:00:00Z" class="datetime">4 July 2022</time></div> <div class="field field--name-content-top field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h3>Growing a business is always difficult but scaling up in an emerging market is even harder – luckily, a new form of entrepreneurial support is here to help</h3> <p>Launching a business is certainly a challenge, but sustaining it and scaling up – especially in the aftermath of a global pandemic – is something else entirely. And doing so in an emerging market, without much of the support that entrepreneurs elsewhere enjoy, adds another layer of complexity.</p> <p>There is no shortage of incubator and accelerator programmes, and funding opportunities for entrepreneurs, but once the short-term relationship is over and a startup is in the throes of growing its business, the support often ends, leaving a huge gap.</p> <p>Cue "pacers": a new breed of entrepreneurial support organisation offering intensive, long-term, needs-driven support and a trust-based peer community. Pacers or pacemakers take over once the incubators and accelerators have done their job, supporting entrepreneurs and responding to whatever unexpected business crises occur. Like pacers who help world-class marathon runners win races, pacemaker organisations help entrepreneurs achieve their goals in the marathon of scaling up an enterprise.</p> <p>There are some key components of the pacer model which offer unique benefits to entrepreneurs:</p> <ul><li><strong>Continuous learning</strong>, providing a range of courses which address specific business challenges that entrepreneurs may require as they strive for growth and scale up their business.</li> <li><strong>Extended business networks</strong>, globally, locally or by industry. This type of membership network is a key asset in the long-term support provided by pacers.</li> <li><strong>Meaningful peer connections</strong> based on trust, openness and honesty. A successful pacer facilitates and maintains an in-depth and meaningful level of peer engagement.</li> <li><strong>Demand-driven support</strong> that meets the needs of the individual pacer community. This requires agility, and a range of programmes that evolve to match the community’s changing needs.</li> </ul><p>Effective pacers are already being modelled in many countries around the world. Stanford Seed is active in 29 countries in Africa and South Asia. It offers a combination of courses delivered by Stanford University faculty and offers access to mentors, consultants and interns. Elsewhere, organisations like the Harambe Entrepreneur Alliance – founded in 2008 and now with 327 members – offers African entrepreneurs the opportunity to become Harambeans, tapping into powerful knowledge, resources and networks to make a positive impact on the African continent.</p> <p>The Entrepreneurs’ Organisation is active in 60 countries and has more than 211 active, local chapters. It has created small, intimate peer-to-peer groups that help entrepreneurs build deeply trusted and meaningful relationships locally and beyond borders. Endeavor operates in 40 emerging markets and offers intensive investment, business development, and market expansion support. In return, members commit to giving back, by supporting established and upcoming members. Other pacers leading the way include Unreasonable Group and the African Management Institute, and the list keeps growing.</p> <h4>Adopting and developing the pacer model </h4> <p>Pacemakers clearly help businesses in emerging markets to scale up through the inevitable rollercoaster of growing a business. But the pacer model is new and remains unformalised, having developed in a self-directed and organic way. How can we encourage the various market players – entrepreneurs, support organisations and investors – to adopt this model more widely, across more countries and markets?</p> <p>Entrepreneurs need to choose the support programmes they apply to wisely and are well advised to tap into the opportunities for scale that pacers make available. However, as the Chairman of Entrepreneurs’ Organisation so eloquently puts it: pacers are a gym not a spa, meaning members get something out of it only if they are willing to put in the work.</p> <blockquote> <p>Pacemaker organisations help entrepreneurs achieve their goals in the marathon of scaling up an enterprise</p> </blockquote> <p>More traditional entrepreneurial support organisations should consider adopting some of the practices of pacers. This will require some changes: cultivating an engaged community of members rather than just an alumni programme, creating lifetime benefits, focusing on the evolving needs of their member community and finding cost-effective ways of continuous knowledge transfer.</p> <p>Investors can play a key role in driving successful pacers to the next level, by teaming up with pacers to provide more effective investment vehicles and investing in their members. It will be exciting to see how the pacemaker model adapts and develops, and the role it plays in growing entrepreneurial businesses at scale, particularly in emerging markets.</p> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p><em>This article draws on research explored in "<a href="https://spiral.imperial.ac.uk/bitstream/10044/1/97218/4/Summer-2022-Feature-Pacing-Entrepreneurs.pdf">Pacing Entrepreneurs to Success</a>" by Sonali V. Rammohan (Stanford Graduate School of Business), Tim Weiss (51Թ London), Darius Teter (Stanford Graduate School of Business) and Jesper B. Sørensen (Stanford Graduate School of Business). </em></p> </div> </div> </div> </div> </div> <div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/entrepreneurship" hreflang="en">Entrepreneurship</a></div> <div class="field__item"><a href="/business-school/category/key-topics/startups" hreflang="en">Startups</a></div> </div> <div class="field field--name-sidebar-top field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p><small>Main image: nuchao / iStock / Getty Images Plus via Getty Images.</small></p> </div> </div> </div> </div> </div> <div class="field field--name-sidebar-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="c-paragraph-cta paragraph paragraph--cta paragraph--view-mode--default paragraph--margin"> <div class="c-paragraph-cta__inner"> <h2>Monthly newsletter</h2> <p>Receive the latest insights from 51Թ Business School</p> <div class="c-paragraph-cta__links"> <a href="/business-school/sign-ib-knowledge/" class="button button--primary "> Sign up now </a> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--featured-content paragraph--view-mode--default paragraph--margin"> <article class="c-featured-content"><h2> <a href="/business-school/ib-knowledge/technology/what-african-tech-startups-can-teach-us-about-digital-innovation/"> What African tech startups can teach us about digital innovation </a> </h2> <a class="c-featured-content__media" href="/business-school/ib-knowledge/technology/what-african-tech-startups-can-teach-us-about-digital-innovation/" tabindex="-1" title="Thumbnail for What African tech startups can teach us about digital innovation"> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="212" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_212_x_260/public/2025-04/IB%20Logo_0.webp?h=aa81dfca&itok=L21X3AQK 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2025-04/IB%20Logo_0.webp?h=aa81dfca&itok=eKpaWr2J 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2025-04/IB%20Logo_0.webp?h=aa81dfca&itok=eKpaWr2J 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="380" height="150" data-srcset="/business-school/sites/default/files/styles/focalpoint_380_x_150/public/2025-04/IB%20Logo_0.webp?h=aa81dfca&itok=xVAoiLC6 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="212" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_212_x_260/public/2025-04/IB%20Logo_0.jpg?h=aa81dfca&itok=L21X3AQK 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2025-04/IB%20Logo_0.jpg?h=aa81dfca&itok=eKpaWr2J 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2025-04/IB%20Logo_0.jpg?h=aa81dfca&itok=eKpaWr2J 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="380" height="150" data-srcset="/business-school/sites/default/files/styles/focalpoint_380_x_150/public/2025-04/IB%20Logo_0.jpg?h=aa81dfca&itok=xVAoiLC6 1x"></source><img loading="lazy" width="480" height="384" alt="IB Logo" class="lazyload" data-src="/business-school/sites/default/files/styles/large/public/2025-04/IB%20Logo_0.jpg?itok=nCtZr9zT" /></picture></div> </a> <div class="text-formatted "> <div class="field field--name-summary field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>The African tech startup landscape is undergoing radical change, but what is helping certain businesses thrive in this new environment?</p> </div> </div> </div> <a href="/business-school/ib-knowledge/technology/what-african-tech-startups-can-teach-us-about-digital-innovation/" rel="bookmark" aria-label="Read more about What African tech startups can teach us about digital innovation" class="link "> Read more </a> </article></div> </div> </div> <div class="print__wrapper print__wrapper--pdf"><a href="/business-school/print/pdf/node/5948" class="print__link print__link--pdf">Download PDF</a></div> <div class="field field--name-field-academic-area-ref field--type-entity-reference field--label-above"> <div class="field__label">Academic area</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/academic-areas/management-entrepreneurship/" hreflang="en">Management & Entrepreneurship </a></div> </div> </div> <div class="field field--name-field-knowledge-categories field--type-entity-reference field--label-inline"> <div class="field__label">Knowledge Categories</div> <div class="field__items"> <div class="field__item"><a href="/business-school/category/knowledge-categories/entrepreneurship-innovation" hreflang="en">Entrepreneurship & Innovation</a></div> </div> </div> Mon, 04 Jul 2022 09:30:11 +0000 Tim Weiss 5948 at /business-school What African tech startups can teach us about digital innovation /business-school/ib-knowledge/technology/what-african-tech-startups-can-teach-us-about-digital-innovation/ <span class="field field--name-title field--type-string field--label-hidden">What African tech startups can teach us about digital innovation</span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-04/IB%20Logo_0.webp?h=aa81dfca&itok=NV25AVR8 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2025-04/IB%20Logo_0.webp?h=aa81dfca&itok=NeKY4nZS 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2025-04/IB%20Logo_0.webp?h=aa81dfca&itok=qf_Kjldr 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2025-04/IB%20Logo_0.webp?h=aa81dfca&itok=K_o4enIy 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-04/IB%20Logo_0.jpg?h=aa81dfca&itok=NV25AVR8 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2025-04/IB%20Logo_0.jpg?h=aa81dfca&itok=NeKY4nZS 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2025-04/IB%20Logo_0.jpg?h=aa81dfca&itok=qf_Kjldr 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2025-04/IB%20Logo_0.jpg?h=aa81dfca&itok=K_o4enIy 1x"></source><img loading="eager" width="960" height="576" alt="IB Logo" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-04/IB%20Logo_0.jpg?h=aa81dfca&itok=NV25AVR8" /></picture></div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Tim Weiss</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2022-05-13T12:26:49+00:00" title="Friday, May 13, 2022 - 12:26" class="datetime">Fri, 13/05/2022 - 12:26</time></span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2022-05-16T12:00:00Z" class="datetime">16 May 2022</time></div> <div class="field field--name-content-top field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h3>The African tech startup landscape is undergoing radical change, but what is helping certain businesses thrive in this new environment?</h3> <p>During the last decade, the African continent has pushed the frontiers of digital innovation, providing new choices for consumers and fresh landscapes for startups. More than 600 technology hubs now welcome mostly young entrepreneurs, with some startling successes. On top of which, the pandemic has accelerated digital takeup, allowing some ventures to leapfrog innovation cycles.</p> <p>The <a href="https://techcrunch.com/2021/12/30/african-tech-took-center-stage-in-2021/">latest figures</a> show some $4 billion of investment was funnelled into African tech startups in 2021 and six <a href="https://www.investopedia.com/terms/u/unicorn.asp">unicorns</a> have emerged on the continent. But what makes certain tech businesses flourish in these unique circumstances? To answer this, we need to consider several questions, such as:</p> <ul><li>Does it matter if founders’ expertise is homegrown or acquired away from the African continent?</li> <li>Should business models answer local problems or replicate international templates?</li> <li>Should services be built from scratch rather than outsourced?</li> </ul><p>We’ve encountered many businesses that have navigated national, regional and pan-African landscapes to scale with success, and explored what underpins their growth.</p> <h4>Accelerating growth</h4> <p>Our assessment reveals a plethora of different scaling models being used by tech startups on the African continent. Take Kenyan company <a href="https://www.okhi.com/">OKHi</a>, for instance, whose technology allows users who don't have a physical address the chance to create a "smart address". This tech solution also answers a problem for Nigerian banks. Nigerian digital payment unicorn <a href="https://www.interswitchgroup.com/">Interswitch</a>, for instance, had to verify the identity of new customers with a time-consuming visit in person. Now, OkHi’s technology promises to help Interswitch solve the “know your customer” problem digitally.</p> <blockquote> <p>The African continent has pushed the frontiers of digital innovation</p> </blockquote> <p>We also looked into whether the Silicon Valley model works in African economies, with some examples suggesting it does. Successful fintech startup Paystack, founded by two Nigerian entrepreneurs, was acquired by US fintech venture Stripe for $200 million. Founders of both companies were part of the same cohort at Silicon Valley-based accelerator <a href="https://www.ycombinator.com/">Y Combinator</a>, where they forged valuable relationships, with Stripe becoming an early investor in Paystack.</p> <p>Founders from African countries have also used US entrepreneurial support organisations to accelerate their growth. For example, Nigerian health tech company <a href="https://54gene.com/">54gene</a>, founded by 51Թ graduate Abasi Ene-Obong, is pursuing rapid expansion, drawing upon mature funding mechanisms and strong international networks.</p> <h4>Entrepreneurial success</h4> <p>But what mix of local and international entrepreneurs makes for a successful startup? Kenyan startup <a href="https://twiga.com/">Twiga</a>, created by both Kenyan and expat founders, has become one of Kenya’s most celebrated success stories. The business has leveraged digital technologies to build supply chains for retail distribution, allowing smallholder farmers to bypass fragmented food supply chains.</p> <p>Kenyan founder Peter Njonjo, who previously worked for Coca-Cola, brought his expertise in local supply chains and logistics, while US founder Grant Brooke had a background in strategy and finance. This mix has boosted the company’s rapid growth since its foundation in 2014 – to date it has raised $157 million.</p> <p>Some startups have created their own solutions in the absence of such services or options to contract out. There’s Kenya-based <a href="https://mdundo.com/">Mdundo</a> – a Spotify-style music streaming provider – which got around the absence of copyright deals by signing each artist individually, and by upholding and defending legal infrastructure.</p> <h4>Adopting emerging technologies</h4> <p>We also considered whether where a company is first founded matters, looking specifically at two main models. Kenyan tech firm <a href="https://www.cellulant.io/">Cellulant</a>, for example, has expanded from a ringtone provider to a digital finance business operating in 34 African nations. This is a home-grown venture, headquartered on the continent, and equipped with a deep understanding of how to navigate different national institutions.</p> <p>By contrast, some global tech firms leverage mature investment environments in Western economies and operate largely on the African continent. The drone startup <a href="https://flyzipline.com/">Zipline</a>, for instance, is based in San Francisco and has raised more than $200 million, but mostly tests its model of drone-delivered medical supplies in Rwanda and Ghana.</p> <p>Our study of scaleups on the African continent suggests change is on the horizon, with impending reforms and opportunities. For example, the ambitious <a href="https://au.int/en/cfta">African Continental Free Trade Agreement</a> offers African nations a chance to cut out the red tape and could be transformative. <a href="https://www.ict.go.ke/blockchain.pdf">Some countries are committing to adopting emerging technologies</a>, with strategies to usher in artificial intelligence. And access to entrepreneurial finance is increasing, encouraged by maturing financial markets, such as the proposed <a href="https://qz.com/africa/1908441/rwanda-tanzania-uganda-to-create-joint-stock-exchange/">joint stock market between Uganda, Tanzania and Rwanda</a>. As a result, the next decade could spell opportunities for digital growth on a scale the continent has not yet seen.</p> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p><em>This article draws on findings from "<a href="https://www.tandfonline.com/doi/full/10.1080/14479338.2021.1999249">Scaling technology ventures in Africa: new opportunities for research</a>" by Tim Weiss (51Թ London), Markus Perkmann (51Թ London) and Nelson Phillips (University of California). </em></p> </div> </div> </div> </div> </div> <div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/digital-transformation" hreflang="en">Digital Transformation</a></div> <div 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paragraph--margin"> <article class="c-featured-content"><h2> <a href="/business-school/news/profile-markus-perkmann-how-academia-and-businesses-can-successfully-collaborate/"> Profile: Markus Perkmann on how academia and businesses can successfully collaborate </a> </h2> <a class="c-featured-content__media" href="/business-school/news/profile-markus-perkmann-how-academia-and-businesses-can-successfully-collaborate/" tabindex="-1" title="Thumbnail for Profile: Markus Perkmann on how academia and businesses can successfully collaborate"> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="212" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_212_x_260/public/2020-02/MarkusPerkmannEditProfile.webp?h=692786f3&itok=TtqKxZnc 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="660" height="260" 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data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2020-02/MarkusPerkmannEditProfile.jpg?h=692786f3&itok=LpZMnZ4x 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2020-02/MarkusPerkmannEditProfile.jpg?h=692786f3&itok=LpZMnZ4x 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="380" height="150" data-srcset="/business-school/sites/default/files/styles/focalpoint_380_x_150/public/2020-02/MarkusPerkmannEditProfile.jpg?h=692786f3&itok=oHufiaVK 1x"></source><img loading="lazy" width="480" height="307" alt="Markus_Perkmann" class="lazyload" data-src="/business-school/sites/default/files/styles/large/public/2020-02/MarkusPerkmannEditProfile.jpg?itok=nqs4Gwx-" /></picture></div> </a> <div class="text-formatted "> <div class="field field--name-summary field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>51Թ Business School's Professor of Innovation & Entrepreneurship on the difficult relationship between scientific research and the industries that want to profit from it.</p> </div> </div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2020-02-18T12:00:00Z" class="datetime">18 February 2020</time></div> </div> <a href="/business-school/news/profile-markus-perkmann-how-academia-and-businesses-can-successfully-collaborate/" rel="bookmark" aria-label="Read more about Profile: Markus Perkmann on how academia and businesses can successfully collaborate" class="link "> Read more </a> </article></div> </div> </div> <div class="print__wrapper print__wrapper--pdf"><a href="/business-school/print/pdf/node/5863" class="print__link print__link--pdf">Download PDF</a></div> <div class="field field--name-field-academic-area-ref field--type-entity-reference field--label-above"> <div class="field__label">Academic area</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/academic-areas/management-entrepreneurship/" hreflang="en">Management & Entrepreneurship </a></div> </div> </div> <div class="field field--name-field-knowledge-categories field--type-entity-reference field--label-inline"> <div class="field__label">Knowledge Categories</div> <div class="field__items"> <div class="field__item"><a href="/business-school/category/knowledge-categories/technology" hreflang="en">Technology</a></div> </div> </div> Fri, 13 May 2022 12:26:49 +0000 Tim Weiss 5863 at /business-school