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Will European regulators shape Hollywood’s bidding war?

Tommaso Valletti — Wed, 15 Jan 2025 12:14:02 +0000

Will European regulators shape Hollywood’s bidding war?

Tommaso Valletti Wed, 15/01/2025 - 12:14

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Article at a glance

The European Commission (EC) competition authority is scrutinising rival bids for Warner Bros. from Netflix and Paramount, an unusual scenario
Both bids raise different competition concerns
A frontrunner could emerge if one bidder gets cleared before the other
The EC prefers light-touch remedies
US politics, not Europe, is likely to decide the winner

A bidding saga across the Atlantic

Europe’s competition regulator is simultaneously reviewing competing bids by major US companies Netflix and Paramount to acquire entertainment company Warner Bros. This is unusual and strategically sensitive, given the current geopolitical climate. The bidding saga has attracted significant attention on both sides of the Atlantic.

Both bids raise competition concerns, but in different ways:

The Paramount deal would reduce rivalry between two major Hollywood studios.
Netflix’s acquisition of Warner Bros. would increase market dominance in streaming across Europe

Professor Tommaso Valletti, Professor of Economics at 51�Թ�� Business School and former Chief Competition Economist at the EC, questions whether the EC will act boldly, given its preference for light-touch remedies and geopolitical considerations. US politics, not Europe’s regulators, may ultimately decide the winner.

What’s at stake

Netflix agreed to buy Warner Bros.’ studios and streaming assets in a transaction valued around $82.7 billion. To challenge this, rival Paramount Skydance launched a hostile takeover bid for the entire company, including news network CNN, worth $108 billion, offering shareholders a higher per-share cash price.

The Warner Bros. board backs Netflix, but competition concerns are significant and more complex than the ones associated with Paramount’s bid.

A lack of clear precedent in the EU merger control raises a key question: how will the EC proceed?

Because all three companies operate across Europe and the Americas, the European Commission must review the market implications under its EU merger control framework. A simultaneous review could shape the race. By clearing one bidder, while subjecting the other to a longer investigation, a frontrunner could emerge.

A lack of clear precedent in EU merger control raises a key question: how will the EC proceed? Historically, the regulator tends to favour light-touch remedies, like small divestitures or access commitments, over prohibitions.

Netflix: from scale to market power

Netflix’s story of scale in Europe has shifted to revenue diversification. Netflix already shows signs of pricing power: in the UK, a standard subscription rose from £6 to £13 per month over the past decade. A deal with Warner Bros. would lead to:

Further market concentration: Netflix already holds over 50 percent of Europe’s subscription video-on-demand (SVOD) market. Combining this with Warner Bros.’ studios, HBO Max and other streaming platforms would increase its dominance.
Monopolisation of streaming content: Netflix could control one of the largest content libraries and production pipelines in the world, cutting off production for cinemas and other traditional content platforms.

Netflix could address these concerns through remedies such as divesting HBO Max. Its likely defence would be that its streaming services compete with a broader digital entertainment market, including social media and video gaming. Regulators may accept this argument to some extent, although previous merger reviews have generally used a narrower, SVOD-focused market definition.

Paramount: traditional Hollywood rivalry

Paramount’s acquisition of Warner Bros. raises more traditional competition concerns. Combining two established major Hollywood studios would:

reduce industry rivalry and lead to fewer big players in Hollywood,
increase bargaining power over distributors, advertisers and creators, and
potentially lead to fewer market players, less innovation, higher costs for consumers.

The deal would also continue the consolidation of Hollywood studios that has been ongoing for 50 years, reducing the “Big Five” studios (Disney, Warner Bros., Universal, Paramount and Sony) to four. Disney would remain number one, possibly facing stronger competition from the combined entities currently ranked number two (Warner Bros.) and number five (Paramount).

While the merger could be easier to clear overall, overlaps between the studios, for example franchises between Paramount and Warner Bros., could still raise competition concerns that may be harder to address.

Why Europe and the US may decide differently

Whether the EC’s decision will impact the deal remains uncertain. In the US, regulators face a different and more political context. Paramount’s bid would include CNN, which Netflix is not acquiring. President Trump, a vocal critic of CNN, has previously argued that the network should be sold or restructured. These dynamics may influence the outcome.

Given the current political climate, a European ban on either deal seems unlikely. While the EC can still influence the pace and outcome of the bidding war, the winner will ultimately be decided in the US.

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A rare regulatory scenario could see Brussels tilt the Netflix - Paramount battle for Warner Bros.

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Does influencer marketing really work in 2026?

Omar Merlo — Wed, 15 Jan 2025 12:14:02 +0000

Does influencer marketing really work in 2026?

Omar Merlo Wed, 15/01/2025 - 12:14

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Article at a glance:

Influencer marketing is worth $24 billion as an industry, but followers are becoming cynical. Authenticity is key to building and maintaining consumer trust, but it’s not a single, fixed concept. Research by the Business School’s Omar Merlo, Associate Professor of Marketing Strategy and Andreas B. Eisingerich, Professor of Marketing, explores the vital elements to convey true authenticity and how this can be harnessed by major brands. Dr Merlo shares what will make or break influencer marketing in 2026.

Globally, the influencer marketing industry is estimated to be worth $24 billion. Influencers set trends, raise brand profiles, and shape – directly or indirectly – how many of us live. With this rising impact, however, comes greater scrutiny.

Consumers are now more discerning when consuming influencer content, following some with loyalty and trust while viewing others with suspicion. So why do consumers trust some influencers and not others?

One study found that the most important factor in deciding whether or not to follow an influencer on social media is their authentic and genuinely care about their interests. At the same time, over a third of consumers think influencers misrepresent themselves and the products they promote, and almost half think most of them are fake.

Taken together, these findings suggest that there’s a gap; consumers are seeking genuine, honest influencers, but many influencers struggle to convey this authenticity. This is a problem for brands and their chief marketing officers, as well as influencers themselves.

Figure 1: What our research suggests influencers and brands should leave behind in 2025 and take forward for 2026

Stop	Start
Focusing on formal credentials	Talking about relatable experiences
Relying on big-name recognition	Interacting and engaging to build community
Hiding influencer-brand relationships	Being honest and upfront about self-interest
Forcing brand scripts and lines into content	Leading with original storytelling
Presenting an image of perfection	Admitting flaws and mistakes
Trying to hire authenticity off the shelf	Creating the conditions for true authenticity

How to be more authentic in 2026

So, what can influencers and the brands that hire them, do to move from a transactional to a transformational relationship with the clued-in consumers of 2026?

Our research, through 185 interviews with brand managers, agencies, influencers and consumers across the world, sheds light on what authenticity means and how to better reflect it:

Experience matters more than formal credentials: Our survey respondents tended to trust amateur runners, for example, more than Olympic athletes. Consumers connect with expertise gained through real, relatable human experience.

Engagement is a two-way street: Responding, interacting and engaging with followers is key to influencers building and maintaining a community around them. It creates a space where followers feel heard and respected.

Be honest about self-interest: Research from 51�Թ�� has shown that 96% of sponsored posts are not disclosed. People know that brands pay influencers, so trying to hide it can end up making followers feel like they are being misled, and that they are an asset to be monetised. Being clear about it helps them feel valued.

Authentic voices and stories will shine through: Imposed scripts and brand lines come across as inauthentic and artificial. Original storytelling can be a unique selling point and can even be the reason followers stick around.

Flaws are welcome: Psychologically, revealing a low-impact piece of negative information – such as a mistake or misunderstanding – makes consumers less likely to look for other negatives.

Of course, this can’t be mistaken as a checklist for brands to tick off. Findings suggest that different stakeholders prioritise each dimension differently. Consumers mostly value integrity and transparency, for example, while influencers prioritise originality and expertise.

When influencers miss the mark, they risk losing the trust of their audience. To solve this, brands need to appreciate that authenticity is not an individual trait that influencers do or do not possess – rather, it’s a collective outcome that forms when stakeholder priorities align. Shifting approach to find this alignment can be game-changing for brands, in a global market where authenticity matters most.

The era of renting credibility through one-off posts from influencers is over. Brands that treat influencers as partners rather than media channels and consumers as communities rather than impressions, will earn the most credibility. Those that don’t will simply add to the noise. In 2026, influencer marketing will work only when the conditions needed for true authenticity are prioritised.

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Authentic future: the shape of influencer marketing in 2026

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How to preserve academic credibility when engaging with social media: PhD student Prashant Gang co-authors article for Times Higher Education Campus

Evie Burrows-Taylor — Mon, 21 Oct 2024 08:35:43 +0000

How to preserve academic credibility when engaging with social media: PhD student Prashant Gang co-authors article for Times Higher Education Campus Evie Burrows-Taylor Mon, 21/10/2024 - 08:35

15 October 2024

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Social media anxiety: what doctors can do to help

Ailin Anto — Wed, 15 May 2024 11:20:49 +0000

Social media anxiety: what doctors can do to help

Ailin Anto Wed, 15/05/2024 - 11:20

16 May 2024

An interdisciplinary team from 51�Թ�� has developed a new framework that addresses how primary healthcare can play a key role in solving social media-related anxiety.

In 2023, the attorneys general of 33 different US states took legal action against Meta, alleging that use of the company’s Instagram platform was associated with depression and anxiety among young people. The lawsuit highlighted growing awareness of the link between social media use and anxiety, which the World Health Organisation identifies as the most common type of mental disorder worldwide.

Anxiety tends to be managed in primary care settings, which in the UK means that general practitioners (GPs) have a key role to play in addressing it. However, 40 per cent of GPs in the NHS are aged over 50, making them much less likely to be regular users of social media or have an awareness of its relationship with anxiety, particularly for young people. The vast majority of Instagram and TikTok users, for example, are aged under 34.

In order to analyse this further, our research – the first study to use empirical data for this purpose – explores GP perceptions of social media’s impact on anxiety, and looks at how primary care can change to better address it. This is particularly important given that National Institute for Health and Care Excellence guidelines do not currently even identify social media as a potential cause of anxiety.

Improving patient outcomes

Our study (conducted jointly by 51�Թ�� medical students and the Business School) aimed to identify barriers and facilitators to addressing the impact of social media in primary care, in order to improve the ability of GPs to support and understand patients and, ultimately, to improve patient outcomes. We spoke to GPs about areas including their views on social media and wellbeing, how comfortable they were discussing social media with patients, and what techniques and knowledge they would find useful in supporting patients.

GPs also highlighted that they need appropriate referral options

One of the main barriers identified by GPs was a general lack of awareness of social media’s impact on anxiety. Respondents primarily put this down to the aforementioned age gap between GPs and young adults, which also makes it difficult for them to understand the context of social media-related anxiety issues. Others noted that they received no education on the topic as part of their continuing professional development (CPD).

GPs also acknowledged that many of them have a cautious attitude towards asking young adults about their social media habits, and were concerned that doing so might be seen by patients as intrusive or judgemental. On top of this, respondents highlighted that they simply lacked time to address social media during mental health consultations, due to existing pressures related to both capacity and funding.

Providing effective care pathways

Alongside identifying these barriers, GPs also expressed a willingness to better address social media’s impact on anxiety. They felt that informal strategies such as discussion frameworks, alongside mandatory training from a trusted organisation (e.g. as part of their CPD requirements), would be useful – particularly if this was extended to other primary care professionals too.

One of the main barriers identified by GPs was a general lack of awareness of social media’s impact on anxiety

GPs also highlighted that they need appropriate referral options – solutions for young people experiencing anxiety related to social media. Community support groups could play an important role here, helping to provide alternative care pathways while also reducing the burden on existing services. This could fit in as part of the wider social prescribing trend that sees primary care link with community and local authority provision.

In order to encourage young adults to seek support from their GPs, respondents proposed having dedicated resources, such as leaflets and self-assessment questionnaires available online and at practices. This could help empower young people to bring up social media-related anxiety in consultations, giving them the language they need and the confidence that their GP will understand the issue.

Building understanding between doctors and patients

With these findings in mind, we developed a framework to help address anxiety related to social media. This is based on four questions for primary care practitioners to explore with patients:

Do you feel as though your social media usage needs to change?
Does social media ever make you feel anxious?
How do you feel when you look at content posted by others?
What makes you use social media?

This can serve as a first step towards building understanding among GPs and normalising discussions in primary care settings for patients – key starting points for the facilitators discussed above. Progress on these is important, as solutions to addressing anxiety caused by social media could also make a difference in preventing other issues, including depression, self-harm and suicide, which are similarly linked to use of social media.

With this in mind, GPs have a vital role to play as a first port of call in addressing mental health issues related to social media. Learning from more informed interactions between GPs and young adults in this space could also be valuable for psychiatrists, university mental health teams, social media companies and policymakers. Ultimately, this can move us closer to a future where safe, aware social media use is the norm, with problems identified and supported at an early stage.

This article draws on findings from "Exploring the facilitators and barriers to addressing social media’s impact on anxiety within primary care: a qualitative study", by 51�Թ��'s Ailin Anto, Rafey Omar Asif, Arunima Basu, Dylan Kanapathipillai, Haadi Salam, Rania Selim, Jahed Zaman and Andreas Eisingerich.

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Do social media-led brand boycotts work?

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"Ratings leaks are quite common": Reuters speaks to Professor Alex Michaelides about Moody's China downgrade speculation

Evie Burrows-Taylor — Tue, 12 Dec 2023 10:01:57 +0000

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Can anyone topple X (the platform formerly known as Twitter)?

Andre Veiga — Tue, 29 Aug 2023 10:12:18 +0000

Can anyone topple X (the platform formerly known as Twitter)?

Andre Veiga Tue, 29/08/2023 - 10:12

29 August 2023

Elon Musk's controversial reign at Twitter, renamed X after his takeover, has been well documented – and yet, the brand survives. Here, we take a look at why competitors like Threads are struggling to match its success.

X has two fundamental advantages that maintain its position as the incumbent king of its corner of the social media jungle. Firstly, it delivers a valuable service that users can't find anywhere else. It's where you go to find out what happened seconds ago on the other side of the world. It's a live news feed, harnessing the views of a community as diverse as Barack Obama and Mrs Smith from Dagenham.

Secondly, it demonstrates the power of networks. Any successful social media platform needs a large, active community to generate content and engagement. Like the best parties, once it is able to attract enough users, it becomes an irresistible magnet with easy subsequent growth.

The first platform to achieve such scale often then becomes an incumbent that is hard to dislodge. Many have tried to oust X from its top spot, most notably and recently Threads, but incumbency advantage is a strong hand.

The social media dilemma

What did Threads do wrong, or what should it have done to guarantee success? It had the makings of a solid rival to X, particularly at a time when many Twitter users were feeling alienated and the site was losing advertising revenue. Threads had the opportunity to exploit Meta’s user base and related data. It had the funds to develop an effective competitive platform.

Yet Threads has been failing miserably and fast, going from tens of millions of users in the first week to a paltry eight million users within a month. Of course, externally validated user figures are at best an approximation – what counts is time on the platform and engagement, not how many Instagram users have a Threads icon on their account (these were added by default and don't necessarily reflect engagement).

Musk has behaved like an engineer, experimenting wildly with staff, features, and anything else he can get his hands on

Mark Zuckerberg saw an opportunity to launch Threads as an antidote to the perceived toxicity of X, promoting it as a positive and creative space that would foster community. Brands were encouraged to adopt a personable, casual, relatable tone in their posts, making them fun and human. It's a sad indictment of human nature that people seemingly don't want that.

Many early users of Threads described the experience as stilted and boring. The fact is that the often controversial environment of X keeps users engaged, ultimately adding to the platform’s bottom line. Therein lies a social dilemma – how do we, as a society, create a business model that provides all the benefits of social media, with none of the toxicity, addiction, depression and disinformation.

Strategic mistakes

Threads also failed when it came to implementing the features that made Twitter so successful in the first place. There were no hashtags allowing users to follow topics, it launched in the US before sorting out European GDPR compliance (thereby reducing its potential user base), and users were unable to direct message one another. It also failed to scale quickly enough (entering a platform market is a sprint not a marathon!), or to create a limited window for users to switch from X to Threads – paradoxically, the longer the door remains open for individuals to switch, the less likely they are to do so and the greater the incumbency advantage.

So despite Musk’s seemingly chaotic handling of Twitter, it has survived, and the users it has lost were probably marginal users anyway, rather than those who read and post to X intensively. Musk has behaved like an engineer, experimenting wildly with staff, features, and anything else he can get his hands on. There is a chance he will find a change that improves the experience of users, or improves his bottom line. In the meantime, the chaos doesn't seem to have damaged X that much.

Many early users of Threads described the experience as stilted and boring

Looking at other social media platforms, there are few successful challenges against an incumbent market leader. Perhaps the best example is Facebook's annihilation of MySpace. Since then, Facebook has tried many times, with Lasso (a TikTok challenger), Hobbi (a Pinterest challenger) and now Threads (an X challenger), and never once matched its MySpace story.

And so we get to the nub of it. The blend of a high value product and the network effect of scale provide a giant wall of obstacles for a competitor like Threads to climb before it can successfully topple X off its social media perch. So, can it be done? One thing is for sure: it will require more than Zuckerberg's current strategy to counter the impact of X's incumbency advantage.

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Why did Google+ fail?

Despite offering an arguably better experience, Google’s social network failed to unseat Facebook. Dr Andre Veiga examines why, and what it tells us about how social media users deal with choice.

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Listen: Dr Xinrong Zhu appears on BBC Radio 4 to discuss her research on boycotts and buycotts

Evie Burrows-Taylor — Fri, 11 Aug 2023 10:01:23 +0000

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BBC Radio 4 interviews Dr Xinrong Zhu on boycotts and how they impact businesses and consumers

Evie Burrows-Taylor — Thu, 10 Aug 2023 10:07:45 +0000

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10 must-reads from 51�Թ�� Business School for summer 2023

Evie Burrows-Taylor — Fri, 21 Jul 2023 15:02:49 +0000

10 must-reads from 51�Թ�� Business School for summer 2023

Evie Burrows-Taylor Fri, 21/07/2023 - 15:02

21 July 2023

Whether you’re looking for inspiration, information or innovation while you lie on the beach, you’ll find it in these 10 books and articles by 51�Թ�� Business School faculty and partners.

Summer is here and it’s a great time to catch up on some reading. Whether you’re interested in the latest trends in technology, management, innovation, education, economics, politics or sustainability, 51�Թ�� Business School has something for you.

Here are 10 books and articles that showcase the expertise and insights of our faculty and partners.

1. Basic Metaverse: How Virtual Worlds Will Change Our Reality and What You Can Do to Unlock Their Potential

If you’re curious about the future of immersive digital environments and how they will transform business, entertainment, education and society, this book is for you. David Shrier, Professor of Practice (AI & Innovation), explains what the Metaverse is, why it matters, and how you can get ready for it.

2. How Chinese Companies are Reinventing Management

China is not only a global economic powerhouse but also a source of management innovation. In this article, recently chosen by Harvard Business Review as one of its 10 must-reads of 2023, George S. Yip, Emeritus Professor of Marketing & Strategy, and his co-authors reveal how Chinese companies are developing new ways of managing talent, strategy, innovation and globalisation. They also offer practical lessons for managers in other countries who want to learn from China’s success.

3. Restarting the Future: How to Fix the Intangible Economy

The intangible economy, which is based on assets such as software, data, design and branding, is reshaping the world. But it also poses major challenges for policymakers, businesses and workers. In this book, Jonathan Haskel, Professor of Economics and member of the Bank of England’s Monetary Policy Committee, and Stian Westlake, Executive Chair of the Economic & Social Research Council, propose a new agenda for addressing these challenges and unlocking the potential of the intangible economy.

4. Growing Green Awareness Gives Eco-Innovation a Competitive Edge

Eco-innovation is not only good for the planet but also for business performance. In this article, Ralf Martin, Associate Professor of Economics, shows how firms that invest in green technologies and practices can gain a competitive advantage in the market. He also discusses the role of policy and regulation in fostering eco-innovation.

5. Co-Pilots: A New Way of Improving Hybrid Teaching for Everyone

Hybrid teaching, which combines online and face-to-face learning, is here to stay. But how can educators make it more effective and engaging for students and teachers alike? In this article, Omar Merlo, Associate Dean (External Relations), and James Eteen, Senior Teaching Fellow, introduce the concept of co-pilots: trained assistants who help instructors deliver hybrid courses. They share their experience of using co-pilots at 51�Թ�� and offer tips for other institutions that want to adopt this approach.

6. Political Cleavages and Social Inequalities: A Study of Fifty Democracies, 1948–2020

How do political parties represent different social groups in democracies? And how does this affect inequality and political stability? In this book, Clara Martínez-Toledano, Assistant Professor of Finance, and her fellow editors provide a comprehensive analysis of political cleavages and social inequalities across 50 democracies over seven decades. They identify four types of cleavages (class-based, religion-based, ethnicity-based and issue-based) and examine their evolution and impact on various aspects of democracy.

7. Antitrust Economics at a Time of Upheaval: Recent Competition Policy Cases on Two Continents

Antitrust economics is a vital field that deals with the regulation of markets and competition. In this book, Tommaso Valletti, Professor of Economics and former Chief Competition Economist at the European Commission’s Directorate General for Competition, and his co-editors bring together leading experts to discuss recent antitrust cases from Europe and North America. They cover topics such as digital platforms, mergers, cartels, and abuse of dominance, and offer insights into the theory and practice of antitrust economics.

8. Health Taxes: Policy and Practice

Health is not only a personal matter but also a major societal concern. But how can governments use fiscal measures to influence health outcomes and behaviours? In this book, Franco Sassi, Professor of International Health Policy & Economics, and his co-editors explore the subject of health taxes, i.e. taxes that target unhealthy behaviours and risks. They examine the positive and negative effects of health taxes, how they can be designed and implemented effectively, and why policymakers across government should care about them. They also offer practical guidance for anyone who wants to understand the potential of such taxes to improve health and wellbeing.

9. Climate Risks: An Investor’s Field Guide to Identification and Assessment

Climate change poses significant risks for investors and financial markets. But how can investors identify and assess these risks and incorporate them into their decision making? In this book, Bob Buhr, Honorary Research Fellow at 51�Թ�� Business School’s Centre for Climate Finance & Investment, provides a practical guide for investors who want to understand and manage climate risks. He covers topics such as physical and transition risks, scenario analysis, carbon pricing, and disclosure standards.

10. 51�Թ�� Business 2023

This is the latest edition of the 51�Թ�� Business School magazine, which showcases the achievements and activities of the School’s community. You can read about the School’s first undergraduate degree, economic policy in a time of plague and war, and consider what climate change really means for business.

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Will European regulators shape Hollywood’s bidding war?

Will European regulators shape Hollywood’s bidding war?

More blogs

Expert Q&A: Henry Dimbleby on the hidden ways ultra-processed foods harm our health and why the government must act now

'Boomerasking': How to break the annoying habit hurting your workplace relationships

Who decided what ambition looks like?

Article at a glance

The European Commission (EC) competition authority is scrutinising rival bids for Warner Bros. from Netflix and Paramount, an unusual scenario

Both bids raise different competition concerns

A frontrunner could emerge if one bidder gets cleared before the other

The EC prefers light-touch remedies

US politics, not Europe, is likely to decide the winner

A bidding saga across the Atlantic

What’s at stake

Netflix: from scale to market power

Paramount: traditional Hollywood rivalry

Why Europe and the US may decide differently

Subscribe to our newsletter featuring faculty-led insights

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A rare regulatory scenario could see Brussels tilt the Netflix - Paramount battle for Warner Bros.

Does influencer marketing really work in 2026?

Does influencer marketing really work in 2026?

More blogs

Expert Q&A: Henry Dimbleby on the hidden ways ultra-processed foods harm our health and why the government must act now

'Boomerasking': How to break the annoying habit hurting your workplace relationships

Who decided what ambition looks like?

Article at a glance:

Figure 1: What our research suggests influencers and brands should leave behind in 2025 and take forward for 2026

How to be more authentic in 2026

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Authentic future: the shape of influencer marketing in 2026

How to preserve academic credibility when engaging with social media: PhD student Prashant Gang co-authors article for Times Higher Education Campus

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Social media anxiety: what doctors can do to help

An interdisciplinary team from 51�Թ��� has developed a new framework that addresses how primary healthcare can play a key role in solving social media-related anxiety.

Improving patient outcomes

Providing effective care pathways

Building understanding between doctors and patients

Monthly newsletter

Do social media-led brand boycotts work?

"Ratings leaks are quite common": Reuters speaks to Professor Alex Michaelides about Moody's China downgrade speculation

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Can anyone topple X (the platform formerly known as Twitter)?

Elon Musk's controversial reign at Twitter, renamed X after his takeover, has been well documented – and yet, the brand survives. Here, we take a look at why competitors like Threads are struggling to match its success.

The social media dilemma

Strategic mistakes

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Why did Google+ fail?

Listen: Dr Xinrong Zhu appears on BBC Radio 4 to discuss her research on boycotts and buycotts

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David Shrier speaks to WIRED about Elon Musk’s efforts to rebrand Twitter as X.com

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BBC Radio 4 interviews Dr Xinrong Zhu on boycotts and how they impact businesses and consumers

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10 must-reads from 51�Թ��� Business School for summer 2023

Whether you’re looking for inspiration, information or innovation while you lie on the beach, you’ll find it in these 10 books and articles by 51�Թ��� Business School faculty and partners.

1. Basic Metaverse: How Virtual Worlds Will Change Our Reality and What You Can Do to Unlock Their Potential

2. How Chinese Companies are Reinventing Management

3. Restarting the Future: How to Fix the Intangible Economy

4. Growing Green Awareness Gives Eco-Innovation a Competitive Edge

5. Co-Pilots: A New Way of Improving Hybrid Teaching for Everyone

6. Political Cleavages and Social Inequalities: A Study of Fifty Democracies, 1948–2020

7. Antitrust Economics at a Time of Upheaval: Recent Competition Policy Cases on Two Continents

8. Health Taxes: Policy and Practice

9. Climate Risks: An Investor’s Field Guide to Identification and Assessment

10. 51�Թ��� Business 2023

Monthly newsletter

An interdisciplinary team from 51�Թ�� has developed a new framework that addresses how primary healthcare can play a key role in solving social media-related anxiety.

10 must-reads from 51�Թ�� Business School for summer 2023

Whether you’re looking for inspiration, information or innovation while you lie on the beach, you’ll find it in these 10 books and articles by 51�Թ�� Business School faculty and partners.

10. 51�Թ�� Business 2023