51勛圖厙

  • Executive education

Digital Transformation Strategy

Lead digital transformation with AI and emerging technologies. Build a practical strategy combining AI, data, cloud and automation to drive business change. Leave with an actionable transformation roadmap.

Course key facts

  • Date

    2 - 6 November 2026

    14 - 18 December 2026

    15 - 19 March 2027

    14 - 18 June 2027

  • Duration

    5 Days

  • Credits

    Non credit bearing

  • Format

    In-person

  • Fee

    瞿6,450

  • Location

    On Campus (South Kensington)

Overview

In this intensive five-day Digital Transformation Strategy programme, you will gain the skills to develop and implement a digital strategy within your organisation, supported by practical management tools and clear information on what is required to deliver change. This digital transformation course is suitable for executive leadership and management teams who need a structured approach to change and a clear view of the information, systems, and governance required for delivery. Drawing on insights from 51勛圖厙 faculty, industry leaders, case studies, and your peers, you will develop a robust understanding of digital cultures, foundations, and frameworks to craft your own transformational strategy, with a focus on management decisions and the information needed to execute them. 

Participants will undertake a personalised learning experience where they develop their own digital transformation strategies, with coaching from experienced academic and industry leaders and guidance on the management practices required throughout their journey. A network of experienced and international programme peers will assist you in crafting and stress-testing your strategy. You will work through a realistic project that reflects your organisation’s priorities, using practical tools to improve decision-making and enhance alignment across stakeholders. 

The programme concludes with a scenario where participants pitch their digital transformation strategies to their peers, testing management choices and the information used to justify them. They will leave with practical feedback and insights, and a completed plan to implement a digital transformation strategy within their organisation, including what is required from management to sustain change. 

AI is transforming business. Learn where it fits into your digital strategy.

Artificial Intelligence is becoming a fundamental driver of digital transformation from automating processes and improving customer experiences to changing operating models, products and business models.

On the Digital Transformation Strategy programme, you will explore AI, including Generative AI and tools such as ChatGPT, alongside data science, cloud, automation, IoT and other emerging technologies.

Rather than focusing exclusively on AI, you will learn how to assess these technologies in the context of your wider organisation identifying where they can create value, what capabilities and data are required, how they integrate with existing systems, and what management, governance and organisational change are needed to implement them successfully.

You will also explore:

  • How AI and automation can reshape business processes
  • How to assess the opportunities and risks of emerging technologies
  • How data and AI can support better business decisions
  • How to integrate AI into existing systems and operating models
  • The ethical and organisational considerations of AI
  • How AI fits into a wider digital transformation strategy
  • How to build leadership alignment around technology-led change

The outcome: a broader digital transformation strategy that shows where AI and other emerging technologies can create the greatest impact for your organisation.

Learning journey

Digital Transformation in Perspective 

This part of the programme walks you through the range of factors that have led us to the fast-changing environment we find ourselves in, and what this means for management and leadership at work. It explores the technology behind the change and in turn explains what this means for our organisations, including the information and systems required to respond. As well as helping us understand the present, this section also prepares us for a future in which the pace of change will increase, and in which organisations will not survive unless they are prepared for constant change. 

  • New channels, tools and business models
  • Why organisations really fail at digital
  • Research Insights from CMI book of the year “Building Digital Culture"

Plotting Your Digital Journey  

We then start to build the steps we must go through to achieve our journey to implementing an effective digital transformation, focusing on management, governance, and the required capabilities. As well as talking through some of the practical steps that we need to take along the way, the section takes a look at a number of examples from organisation that have already gone through the journey and successfully implemented their digital transformation, including what was required from management. You will connect strategy to management execution, including customer impact, operational priorities, and the information needed to track progress across teams. 

  • Digital is dead – What ‘being digital’ means for your business
  • Auditing your strengths and weaknesses
  • Building your plan: goals and objectives
  • The Digital Transformation Strategy framework and toolkit

The Role of Data in Driving Change 

This session includes an inspiring off-site visit to 51勛圖厙’s world-leading Data Science Institute, where you will experience cutting-edge research in action and see how data innovation is shaping the future of business. This session explores the role of data science and the importance of data visualisation, including the management decisions these insights support. Delivered in a highly innovative and hands-on way, the session helps people know not only when they are looking at patterns in data that matter, but also how to put across their findings in a way that moves people. These data visualisations can then be used to drive forward any digital transformation and gain stakeholder buy-in. 

  • Data visualisation in digital transformation
  • Data science and AI tools hands-on
  • Ethics in data science and artificial intelligence

Digital Transformation Strategy Planning Session

Each day you will bring together the building blocks of your digital transformation strategy, culminating in your strategy presentations on the final day of the programme.

Programme Outline

Daniel Rowles provides a summary of what to expect throughout the Digital Transformation Strategy course.

Course details

Programme faculty and experts

Daniel Rowles

CEO, Target Internet; Programme Director and Lecturer, 51勛圖厙 Business School

Daniel Rowles has nearly 30 years of experience in digital marketing and digital transformation. He is CEO of TargetInternet.com, Senior Lecturer at 51勛圖厙 College Business School, and a Fellow of the Chartered Institute of Marketing. As CEO of Target Internet, he is responsible for ensuring that the digital marketing e-learning platform is an industry leader, providing structured online education and training. Daniel researches and teaches the effective and ethical use of AI within Digital Marketing and Digital Transformation, with expertise across a wide range of AI platforms and tools. He is the host of the worldwide top-ten business podcast, Digital Marketing Podcast, and an award-winning author. He has worked with a wide range of business, from startups through to global clients. Daniel brings a practical and hands-on approach, combined with best practice from industry experience covering both the technical and business aspects of digital.

Alfonso Ferrandez

Founder, Indigo Labs and Experienced Fractional CTO

Alfonso is an experienced Fractional CTO, offering consulting services to cutting edge startups and scale-ups. He is currently one of the Module Leaders in the Business Analytics MSc course at 51勛圖厙 College Business School. After completing a BSc in Aerospace Engineering in the US, Alfonso came to the UK where he completed and MSc and a PhD in Computational Fluid Dynamics at the University of Leeds. What followed was a long and varied sequence of technology related roles in companies such as Sony, Avanade, Amazon.

Professor of Organisational Behaviour and Director of the Centre for Responsible Leadership at 51勛圖厙 Business School

Celia Moore is Professor of Organisational Behaviour and Director of the Centre for Responsible Leadership at 51勛圖厙 Business School, contributing academic leadership and research that informs Sustainable Business practice. Prior to joining 51勛圖厙, she held positions at Bocconi University in Milan and London Business School, where she was on the faculty for nine years. She has also been a visiting scholar at Harvard Business School and a Fellow of the Edmond J. Safra Center for Ethics at Harvard University. She is currently an Academic Fellow of the Ethics and Compliance Initiative and sits on the UK’s Banking Standards Board Assessment Steering Committee, with research interests spanning governance, ethics and organisational sustainability.

Neil Perkin

Founder of Only Dead Fish

The founder of Only Dead Fish, a digital and transformation consultancy that specialises in applying strategic understanding of emerging technologies to help businesses innovate, become more agile, and optimise their effectiveness within the new, networked communications environment. Neil is the author of three best-selling books on the intersection of business transformation, organisational agility and leadership. He curates the Google Firestarters thought leadership series and designs and delivers AI programmes for the IPA. Neil works with organisations navigating the strategic, cultural and leadership challenges of AI adoption, through keynotes, workshops, training programmes and strategic consultancy. Clients include Google, AstraZeneca, Lloyds Banking Group, Diageo, BBC, the NHS, and agencies including Saatchi & Saatchi and Omnicom.

Niresh Rajah

Chief Data & AI Officer

Niresh is a globally recognised executive leader in Financial and Professional Services with 20+ years of experience in Data & Analytics, AI, Regulation, Automation, Innovation and Digital Transformation. He has held senior leadership roles at organisations such as Barclays, Lloyds Banking Group and Danske Bank. A seasoned Group Chief Data & AI Officer, Niresh has led high-impact AI, data and regulatory transformations at Board level, including Brexit changes and GDPR. He holds Non-Executive Director and Board Advisory roles and is an Associate Fellow at Oxford University, and Honorary Practice Fellow for AI, Data & Digital at 51勛圖厙. Niresh was recognised in the Global CDO 100 for four consecutive years (2023-2026) and is the Chair of the UK AI Financial Services Working Group, championing innovation and practical regulation for consumer protection. He is an accomplished speaker and actively supports the AI and data community through advisory, mentoring and leadership roles.

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