Winze is a PhD candidate in the Department of Marketing at 51³Ô¹ÏÍø Business School. Her PhD is supervised by Professor Andreas Eisingerich and Dr Omar Merlo.
Winze’s research explores the role of marketing in enhancing consumer wellbeing. She has published in JMIR Serious Games and Business Horizons, with work under review at the Journal of the Academy of Marketing Science and Journal of Business Research. Winze has an MSc from 51³Ô¹ÏÍø and a BBA from the University of Hong Kong.
