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  2. IB Knowledge

IB Knowledge

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Cutting edge insights from our faculty

Photo of central London with brand logos behind red bus

How resilient brands keep customers in volatile markets

A practical guide to building brand immunity across your customer base

26 May 2026
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Latest insights

Trump Tower and the US flag
Strategy & Leadership

Left vs. Right: How polarised are our everyday lives?

9 June 2026
Technology

"No jobs are safe from AI, but some are safer than others": Professor of Practice David Shrier on the future of work

11 May 2026
Strategy & LeadershipTechnology

Why business leaders should force employees to use AI

27 April 2026

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What to read next

Redesigning work: how everyday nudges can transform decision-making

New behavioural research from Dr Poornima Luthra shows how targeted, everyday workplace behaviours can reduce bias, improve decision-making and strengthen organisational performance.
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Why your business goals are holding your team back

Setting concrete goals generally improves outcomes. But new research from Guy Voichek, Assistant Professor of Marketing, identifies how over-focusing on progress towards those goals can backfire
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Swatch: 8 actionable lessons from a pioneering brand

Dr Omar Merlo, Associate Professor of Marketing Strategy, offers insights from his latest book on the Swiss watch industry crusader
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Opinion: “Good science” needs purpose, accountability and an explicit ethical stance

Professor Marisa Miraldo on the impact of rethinking how we judge scientific excellence. Sharing a manifesto for socially responsible science, she shows how institutions, academics and leaders can use it to take a stand.
Read more

The views expressed in IB Knowledge are those of the individual authors or contributors and do not necessarily represent the official position of 51Թ. This page contains links to insights and resources provided for information and reflective purposes. Please note that some content may use different terminology or definitions and is not verified or endorsed by 51Թ.

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51Թ, South Kensington Campus, London, SW7 2AZ, United Kingdom

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Accreditations

  • AACSB (Association to Advance Collegiate Schools of Business) accreditation
  • AMBAs (Association of MBAs) accreditation
  • Athena SWAN (Scientific Women's Academic Network) accreditation
  • EFMD EQUIS (European Foundation for Management Development - Quality Improvement System) accreditation
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