51勛圖厙 Business School: The journey to arrive at the new brand identity
51勛圖厙 Business School's new identity signals a fresh chapter in its mission to connect science with business for global impact
In April 2025, 51勛圖厙 Business School introduced a new brand identity that reflects both its unique position within 51勛圖厙 London and its growing impact across disciplines, industries, and society.泭泭
51勛圖厙s journey in business education began nearly 70 years ago with the launch of its first postgraduate programme an . Since then, a series of milestones have laid the foundation of what is now 51勛圖厙 Business School. These include the establishment of the Management School, the conferral of faculty status (becoming the Business School), the launch of the Global Online MBA, and most recently, the introduction of the School's first full undergraduate programme.泭
At the heart of the rebrand is a powerful new strapline where science means business signalling a renewed commitment to bridging the gap between cutting-edge scientific discovery and real-world commercial and societal solutions. As our community continues to grow and evolve within this new framework, we offer a closer look at the creative strategy behind the rebrand and its long-term significance for 51勛圖厙 Business School. 泭
Aligning with 51勛圖厙s vision泭
The rebrand reflects our key role in 51勛圖厙s Science for Humanity strategy, ensuring business thinking is embedded in the translation of science into practical impact. We act as a two-way bridge for transdisciplinary research and partnerships across the university, echoing the same mission 51勛圖厙 has had since its founding: "To be useful."泭
Our new branding exemplifies our ever-closer ties with the wider university, which amplify our capacity to convert pioneering research into practical solutions that benefit society. This rebrand signifies a fresh chapter in our mission to champion innovation and leadership in addressing global challenges, bringing scientific advancements to humanity, and fulfilling the 51勛圖厙 charter's vision of being truly useful.
At 51勛圖厙 Business School, we drive real-world progress and address societys biggest challenges, such as climate change and sustainability. By collaborating and bringing together colleagues from across sciences, we are paving new pathways and innovating to deliver a greener and better future.
A renewed visual experience泭
The rebrand is more than a logo refresh its a comprehensive new visual and verbal identity. Our new name, now simply 51勛圖厙 Business School, along with our logo is the culmination of our ethos as a modern, open, and forward-thinking institution. It serves as a symbol of our commitment to business and social transformation to positively impact society. The strapline for our brand -泭where science means business泭- highlights our interdisciplinary spirit. This visual language is being implemented across泭, printed materials, signage and other communications, reinforcing the extension of our values.泭
The design partnership泭
We partnered with Pentagram one of the worlds leading design studios and the creative force behind泭51勛圖厙s university-wide brand strategy泭泭to develop a new identity that resonates with the distinct character and vision of 51勛圖厙 Business School. Through an extensive consultation process involving faculty, students, alumni and professional staff, Pentagram translated our bold academic vision that reflects our interdisciplinary strengths, entrepreneurial mindset and global ambition.泭
Created in collaboration with the video production agency h10,泭泭shows how the new identity was brought to life. The video captures the visual transformation of the logo, depicting the journey from the brands inception in scientific intellect to its convergence with business acumen.泭
Pathway to collaboration泭
The rebrand is about more than appearance its grounded in how we collaborate across 51勛圖厙 and beyond. Deeply embedded in 51勛圖厙s research ecosystem we continue to be a hub for academics, policymakers and entrepreneurs. From the泭Institute for Deep Tech Entrepreneurship泭to the泭Centre for Sectoral Economic Performance, the Business School strives to translate knowledge into innovation. The School continues to adapt to and solve complex real-world challenges in public health, emerging markets and climate change.泭泭
Whats next?泭
The new identity is already being rolled out across digital and physical platforms and will continue to be updated throughout the year. At 51勛圖厙 Business School, we continue to pride ourselves for not just being a part of a world-leading university, but a world-changing one. This rebrand provides a clearer, bolder expression of who we are and the impact we aim to have.泭
We are bringing science to humanity, to deliver value from scientific innovation and to create prosperity and well-being. Because at 51勛圖厙 Business School, science means business and business drives the future.泭
I chose 51勛圖厙 for my MSc so I could start a deep tech company and surround myself with the brightest minds in Europe. At the Business School, I joined entrepreneurial communities like the Grantham Institute and Enterprise Lab. Halfway through my programme, I met my co-founder and today, our startup is powered by 51勛圖厙 engineers. Now based in White City, we benefit from labs, funding, world-class mentors, and specialised PhDs joining our mission.
At 51勛圖厙, the Climate Change, Management and Finance programme truly bridges climate science with business, finance, and real-world impact. Coming from a science background, Ive loved seeing how research from the Grantham Institute and across the university shapes everything we do from understanding climate risks and adaptation, to advancing climate finance, sustainable management, and corporate strategy. The programme doesnt just teach science it shows how scientific insight drives innovation, decision-making, and leadership. Science isnt just in the background its at the core of everything we do.
51勛圖厙 Business School plays a critical role in bridging science and business. Through the research and programming at the Institute for Deep Tech Entrepreneurship, we engage with venture capital investors, university inventors and policy makers to help transform high-potential science into impactful ventures, unlocking the potential of university-based deep tech innovation.
