Markets and consumers are constantly evolving – your brand and your marketing must innovate to stay ahead. Our research provides a lens through which better strategic marketing can be planned. We can empower you to build innovative campaigns and always-on strategies to future proof your marketing. Let our world-class experts provide future-focused thought leadership to give you the ideas and confidence to make better marketing decisions.
Social media anxiety: what doctors can do to help
An interdisciplinary team from 51³Ô¹ÏÍø has developed a framework that addresses how primary healthcare can play a key role in solving social media-related anxiety.Â
Toxic customers and how to handle them
Slighted customers can do a disproportionate amount of damage to a business – particularly in the age of social media. So, what's the best way to respond to negative reviews?
Lessons for leaders: successful brands have multiple personalities
Brand archetypes have been used to help companies connect with consumers for 20 years – and, when used correctly, they are still a vital tool for marketers.
Surviving public outcry: How to keep your customers when things turn ugly
Discover the immunity metric, a new tool that measures and boosts customer loyalty and resistance to negative information. Learn how it can help you protect your brand reputation and win over your customers for life.
Do social media-led brand boycotts work?
Political consumerism is on the rise and brands are often expected to take a stand on hot button issues. So, how should brand owners respond when the threat of boycott looms large?
Why do poorer consumers often pay more?
New research shows people with less money are willing to pay more to avoid potentially discriminatory commercial environments
How to help customers make better purchases
With the cost of living being squeezed, consumers are making ever tighter comparisons about products, but how can they be encouraged to make the best possible choices for them?
5 ways to achieve brand admiration – and why it matters more than ever
People are fed up with brands that over promise and under deliver. So, what does this mean for brand owners?Â
Delivering brand resilience in the digital era
Brand resilience is a term used to describe how strong brands can withstand external pressures through difficult times. If properly cultivated, brand resilience will ensure your brand stands the test of time – time and time again
Taking the guesswork out of cross-channel marketing
An evidence-based approach to audience segmentation can boost sales revenue by more than 16 per cent
Want to change people’s behaviour? Stop inspiring them
To get someone to quit smoking, give them achievable goals and put a smile on their face
Is transparency always the best policy?
51³Ô¹ÏÍø researchers have found that, if a business is transparent and open, consumers are more likely to behave ethically and responsibly
Monthly newsletter
Receive the latest insights from 51³Ô¹ÏÍø Business School